2. Who Needs Telemedicine?
o Patients who cannot find care in their community
o Patients with conditions that make it hard to
travel
o Patients whose families can’t help them travel
o Patients that cannot afford the travel expenses
o Patients who do not want to be seen in their
community due to privacy issues
3. Why Should Patients Use
Telemedicine?
o Time saving
• Save the time in travelling
• Easy to schedule around daily activities
o Cost saving
• Save on gas and parking
• No need to take a whole day off work or
school
4. Why Should Patients Use
Telemedicine?
o Quality of Care
• Feels like a face-to-face appointment
• Same level of care and treatment
• Ability for other caregivers to be present in
the appointment (teachers, school
nurses, grandparents, daycare
providers, other physicians)
5. Why Should Local Providers Refer
Patients to Telemedicine?
o Limited specialists available
o To be more involved in patient care (can
attend appointments with the patient)
o For second opinions on conditions
o For the safety of patients that have
difficulty traveling
6. How to Reach Target Audiences?
• Community based marketing can provide the
opportunity to educate and inform the many
people and organizations that will come in
contact with your telemedicine program
• Direct marketing to providers can assure that
your telemedicine program is positively
received by general practitioners and other
specialists to receive adoption in target
communities
7. How to Reach Potential Patients?
o Community Events
• Reach out to the public through community health fairs
o Traditional Media: TV, Radio
• Talk about the televideo service on television or radio
programs
o Collaborate with Schools and Clinics/Hospitals
o Work with schools on education and referral
o Visit clinics and hospitals to tell them about your services
and how they can get involved
8. How to Reach Potential Patients?
o Social Media…
• Build a website to introduce the televideo services
that are provided
• Hold webinars and invite your target audiences
• Market with social media such as
Youtube, Facebook, Twitter, and a blog.
9. How to Reach Local Providers?
o Telephone/Email
• Collect email and phone numbers of providers to tell them
about your services and clinics
o Site Visits
o Visit community hospitals, clinics, and doctor’s offices to see
if they have patients that could benefit and to provide them
with information about referrals
o Partnerships
• Meet with other health professionals and organizations to
exchange ideas about televideo and what is needed in their
communities
