The document outlines a promotional plan called "The Navnit Bimmer" for BMW's dealership with Navnit Motors. It includes two major events: 1) The Navnit Bimmer Fest, an event for BMW owners and their friends featuring BMW cars, speakers from the automobile industry, and merchandise. 2) Beaming Selfie, a mall activation where guests can take selfies with a BMW and share on social media to receive BMW merchandise. The goal is to bring the BMW community together and promote the brand.
2. The Brand
BMW - Navnit Motors remains to be an
elite brand that believes in going the
extra mile to make the dream a reality
WOOT understands the beliefs and
shall work with the same integrity to
get on ground and make noise about
the brand while establishing its
boundaries only to its prospects
3. The Plan
A couple of engagement
ideas to be suggested that
will be carried under a large
campaign called - The
Navnit Bimmer
4. NAVNIT BIMMER
Navnit Bimmer to be launched as a campaign that consists of
two major events to make noise about BMW’s dealership with
Navnit Motors
• NAVNIT BIMMER FEST
• BEAMING SELFIE
6. BIMMER FEST
A well recognised event in the west,
Bimmer fest is an event
conceptualised to bring the BMW
Community together
Various zones and engagements are
created that keeps the audience
engaged while promoting the brand
and its range of offerings to its
customers
7. TARGET
Selective invites to be sent out to
present BMW owners
These people will be asked to
bring 4 of their friends along
with them which will result in
generatingTG footfall to the
event
8. SHOWCASE
Showcase of cars to be installed
in the premises at different
locations
These cars will have hostess and
sales representative welcoming
the guests and giving them an
experience of the machine
9. SPEAKERS
Prominent automobile enthusiasts and
editors like hormazd sorabjee & shapur
kotwal will be called for the event
These speakers shall speak about the
industry, brand & current market of the
automobile industry
TentativeOptions
10. MERCHANDISE ZONE
Exclusive BMW merchandise will be
made available to the owners at event
Various craft shops and retailers that
market in automobile products will be
called to display their merchandise at
the fest
12. 360 DEGREE BOOTH
360 degree booth is a frozen
moment in time shown from 360
degrees
Guests cans share their frozen
360º moment on Facebook,
Twitter, Instagram ,etc.
13. Augmented Reality Photobooth
An augmented reality
photobooth to be created that
will have the background as a
circuit with a BMW at the back
Guests will be gratified with
instant photographs for the same
14. ANTI GRAVITY BOOTH
Anti Gravity Booth is an augmented
booth that gives a view that the
poser is floating mid air
we will place a BMW Bike in the
photo booth where people can
come in and click photos with the
bike
15. VR CAR RACING
VR Car Racing booths to be set
up at the fest where guests can
come in & virtually experience
how driving the actual car might
feel
21. BEAMING SELFIE
A Setup to be made in mall
atriums that will have a BMW
showcased in the centre where
guests can come and click a selfie
with the car
Guests can also virtually try
driving on aVR & get an
experience of driving a BMW
22. BEAMING SELFIE
A tweet café will be installed
where guests can upload their
selfies with the car with hashtag -
#navnitbimmerselfie
As soon as the photo is uploaded
the user is given a bmw
merchandise from the tweet café
Click on image to see how this works
23. BEAMING SELFIE
This activity will give navnit motors
visibility on social media as well as
establish navnit as a brand that has
a unique way of engaging their
prospect customers
