15. Pepsi Loot case
PEPSI: The Pepsi-made checkin
service allows iPhone users to
locate Pop Spots (Pepsi-selling
food service venue), and check in
to accumulate rewards. For every 3
checkins, consumers earn a free
digital song download at the Pepsi
Loot Store.
16. CHEVY: When travellers arrived at the
Austin airport, they received a welcome
Chevy case message from Chevy. Randomly chosen
users received invitations for a free ride
from the airport in Chevy brand cars.
20. LOYALTY 1.0 LOYALTY 2.0
• Existing loyalty card • Check-in 2.0 powered
loyalty card
• What a guest purchased • What a guest is
interested in purchasing
• Identifies cross-sells • Identifies new and lost
opportunities
• Mass marketing • One2one marketing
• Generic awards based • Loyalty based on
on spend behaviour & spend