The document discusses how to thrive in an era of rapid technological disruption and innovation. Some key points discussed include:
- Innovation will occur in waves like tsunamis that will destroy average companies and create opportunities for those that understand emerging needs.
- Mobility is becoming increasingly important as people access information and services on smartphones and mobile devices more than desktops.
- Data and machine learning can help companies automatically discover patterns to predict customer needs and behaviors.
- True innovation requires connecting with customers to understand real needs rather than relying on assumptions, and then testing ideas through low-cost experiments.
- Innovation teams should search for new business models rather than trying to replicate the approaches of mature companies.
10. 04
Disruption
Inside Out &
Outside In
How Chinese Innovation compares to some
of the biggest tech companies on the market
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300
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600
700
Billions@KurtUhlir
20. If you own the audience, you own the
experience
@KurtUhlir
21. More than 88% of consumers are
influenced by other consumers’
online comments
More than 64% of business buyers
are influenced by feedback from
peers
@KurtUhlir
29. Speed of Tsunami Innovation
TSUNAMI INNOVATION
MARKET SEGMENTS
TRIAL
USERS
MASS
MARKET
INNOVATORS EARLY
ADOPTERS
EARLY MAJORITY LATE MAJORITY LAGGARDS
ROGER’S
MARKET SEGMENTS @KurtUhlir
31. PORTFOLIORules of Innovation
Innovate in low-cost, feature poor
tech that an underserved customer
segment needs
Innovate where there is authentic
demand through rapid-fire, low-
cost experiments and fail fast
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Innovation
Process
New-Product
Sales
Strategy
Reach out to early adopters and
later enter mainstream market
Reach out to multiple segments and
types of customers initially. Scale
business after finding traction
Focus on low cost, closest
customers or innovative products
Focus on real data from field work
with customers regardless of
history
Historic Innovation Tsunami Innovation
@KurtUhlir
34. Innovation Teams Are NOT
Smaller Versions of Mature Companies
07
Mature companies
EXECUTE known
business models
Innovation teams
search for authentic
demands and unknown
business models
@KurtUhlir
37. Innovation Myths
Find out what
your customers
want and make
that
Anecdotes can
validate
hypothesis
Your decisions
are not
influenced by
self interest
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@KurtUhlir
38. Process of connecting to
reality
Pioneered at Georgia Tech
by Merrick Furst
There is a better way!
Startup
Engineering
03
@KurtUhlir