6. Publisher Compare price Main comparison publisher in US Not directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
9. Chinese Publisher 60-80% of comparison sites use cashback to hook people attention in China, even online payment firm do the same thing.
10. China Publisher Feb 2008 Dangdang made a announce that don’t allow cashback any longer for CPS after amazon China changed its policy for cashback. Cashback abuse brings a great number of online shoppers making orders via publishers’ instead of official site.