2. The each theme of hierarchies in Malmö City VästraHamnen Renewal inhabitant & commercial area Inhabitable GamlaStaden Old town shopping & commercial area Commercial Möllevången Multicultural & colorful area Cultural
3. About Möllevången The most colorful district in Malmö. The market trade is lively here and the shops and restaurants have roots all over the world. Möllevången was the first planned, large-scale working class neighborhood in Malmö and the result of the growing industrial city in the late 19th century. The labor movement gained tremendous influence here. The worker's newspaper Arbetet and the cooperative association Solidar were founded in Möllevången, which was also the site of the first Folkets Park ("Community Park") in Sweden. The best neighborhood of Malmö- Möllevången, or short as "Möllan". It's packed with markets, restaurants, bars and nightclubs, and is arguably the most integrated and multicultural inner city neighborhood in all of Scandinavia. Möllevångstorget is the plaza as the heart of this living area, and therefore people use the public open space in a beneficial way and give the same space more elasticity. In the morning, the plaza plays a role as an open market, and afterward it becomes a common place of the community. MalmöFolkets Parkis the entertainment park has plenty for all the family. There is a fairground, Northern Europe’s biggest Ferris wheel, a reptile centre, a miniature farm, children’s theatre and entertainment.
4. District Context The district has long been a low priority and is in need of a renovation, "says city environmental section Deputy Director StenGöransson. Roads System Open Space – Green Land Open Space – Public Square Möllevången is a high density district, and therefore people have so few open space for public use. Besides “MalmöFolkets Park”, there are several points of public green lands distribute in the north and the south of Möllevången. There are just two public squares for people using, “Möllevångstorget” is located in the beginning of the main street as the heart of this district. Most restaurants, clubs…etc, are opened around “Möllevångstorget”.
5. The Project Program Purpose Do Möllevången attractive ! Action Promote & structure the local image Divisions A. The Edge To clear the edge of Möllevången, and therefore to promote the clear-cut area. B. The Corner Intend to make a clear invitation by rethinking the image of each corner. C. Main Street Rethink people’s activities and the main commercial behavior here, and therefore to fit in with the theme of the main street. D. Green Land Enhance the green land to invite people using, promote family entertainment and enjoy sunbath in the summer.
6. The Plans - Do Möllevången attractive ! The Pattern Plan By using different materials, colors…etc to give new meaning of local image, and therefore inspire people to come. The Facade Plan By cleaning, improving, or adding on buildings’ façade to give new dialogue between each living unit. The Lighting Plan By lighting plan to give Möllevången different looking from day and night. Make Möllevången has more attractive. The Plants Plan By lighting plan to give Möllevången different looking from day and night. Make Möllevången has more attractive. The Sustainability Plan By using sub-energy to create multi-using of resource. Besides, people can save more money in facility maintaining cost. By controlling the traffic, it can provide pedestrianzed streets in the inner Möllevången in the night time, and therefore give people relaxed and more comfortable walking space. The Traffic Control Plan The Image Promotion By using the meaningful colors, icons, diagram, or slogan to express the new Möllevången’s image inspire new invitation. Besides, promote the hotdog shops, hamburger stores to provide restaurant service.
7. Case Study A - The Red Plaza, Zurich, Switzerland
8. Case Study B - The Hsimending Walking Street, Taipei, Taiwan
9. To be continued… Reference: http://www.mollevangsfestivalen.net/områden.aspx http://sv.wikipedia.org/wiki/Möllevången http://sydsvenskan.se/malmo/article156904/Fargglad-asfalt-ska-gora-Mollevangen-attraktivt.html http://malmotown.com/en/list/culture/attractions/mollevangen http://www.skyscrapercity.com/showthread.php?t=413409
