Are you getting all you can out of this growing hub for visual content? Here are four secrets you need to know to create SlideShare masterpieces that will keep your audience coming back for more.

1. 4 secrets to
SLIDESHARE SUCCESS
BY L A R A N O U R E D D I N E

2. No. 1
OPTIMIZE
SLIDESHARE
easily
You’ve got a great presentation,
now you want to make sure
people are finding it.
Don’t panic—optimization is
easier than you think.

3. GIVE YOUR FILE A NAME
RELEVANT TO YOUR CONTENT
AS I T WIL L BEC OME T HE U R L .
Be sure to choose an eye-catching title that uses active
words and incorporates what your slides will be addressing.

4. SLIDESHARE
T R ANSC R IBES
THE COPY
Make sure to use keywords throughout the presentation.

5. CRAFT A CATCHY PRESENTATION
DESCRIPTION THAT ALSO INCORPORATES
YOU R T A R G ET K EYWO R D S

6. TAG YOUR POSTS
L IK E C R A ZY
To increase their visibility in searches.

7. SlideShare helps many professional
organizations find out who is
consuming their content.
With a SlideShare Pro account, start by clicking
Collect Leads in the upper right-hand corner and
you are on your way to customizing your lead form.
No. 2
USE IT TO
LEADS
captur e

8. DETERMINE WHAT
INF O R MAT ION
YOU WANT TO KNOW
about your prospects and where to put the lead form—
at the beginning, end or before a user downloads it.

9. A/B TEST
T HE PL AC EMEN T
OF YOUR LEAD FORM
to determine what placement is getting better leads. Leads
who downloaded the SlideShare or filled out the form at the
end of the presentation are likely to be high-quality leads;
there will likely be fewer than if you placed the form in the
middle of the SlideShare.

10. BE SURE THAT THE CONTENT
OF YOUR SLIDESHARE
IS WO R T H G AT ING
It should be a longer, richer presentation rather than a
shorter, lighter one. Think about eBooks vs. blog posts;
eBooks contain more content than a blog post and are
typically gated, while blogs are not.

11. Take the old and make it new with
a SlideShare!
It’s easy to pull the most pertinent facts out of a
blog post and make it visually stimulating.
Condense lengthy posts into easy-to-read slides
with images, colors and simple fonts.
No. 3
OLD CONTENT IN
A FRESH WAY
r epur pose

12. HAVE YOU DONE A
WEBINA R R EC EN T LY?
Upload the deck to SlideShare afterward, embed the
YouTube recording, and send it to your attendees.

13. UPL OAD
A PODCAST OR HANGOUT
or even create a SlideShare out of Twitter conversations.
Be sure to incorporate a theme to bring all of your
slides together.

14. T HE BEST PA R T
ABOUT REPURPOSING
CONTENT
is that it gets your message out on multiple platforms and
allows your audience to choose how they consume it.

15. Now that you’ve got a great
presentation that’s optimized,
capturing leads and breathing new life
into old content, you want to share it
here, there and everywhere.
This is easily done on social media, in blog posts
and in emails.
No. 4
SHARE IN A
SNAP

16. SHA R E I T
ON FACEBOOK, TWITTER,
LINKEDIN & GOOGLE+
and if it gets enough views, it will be featured on the
“Trending in Social Media” box on SlideShare’s home page.

17. MAXIMIZE
YOUR EXPOSURE
by promoting it on your blog and if it gets the highest
number of views on a given day, it will be featured on
SlideShare’s home page.

18. DOWNLOAD FREE EBOOK
Download the free eBook, “The 21st Century CMO
Playbook” to discover the top 10 things every marketing
executive should be doing for first-rate marketing
strategies.
SlideShare is only one of the
many powerful ways to get
your marketing messages to
the right audience.