Apple store

1. UDAYBHANSINHJI REGIONALINSTITUTE
OF COOPERATIVE AGRI. BUSINESS MANAGEMENT GANDHINAGAR, GUJARAT
AN INSTITUTION OF NATIONAL COUNCIL OFCOOPERATIVE TRAINNING,
NEW DELHI
PGDM-ABM
BATCH 2018-20
Presentation Topic
APPLE STORE
Submitted to –
Prof. Krunal Joshi
Submitted by –
Chirayu Wani(1812)
Kunal Bhise(1818)

2. VISION
We believe that we are
on the face of the earth
to make product and
that’s not changing we
are constantly focusing
on innovating
MISSION
Apple design macs the best
personal computers in the
world along with Osx, I life, I
work and professional
software.
Apple reinvented the mobile
phone with it revolutionary
iPhone and AppStore and has
magical iPad which is defining
the future of mobile media and
computing devices

3. Formerly:- Apple Computer Company (1976-1977)
Apple Computer, Inc (1977-2007)
Industry:-
• Computer Hardware
• Computer Software
• Cloud Computing
• Digital Distribution
• Fabless Silicon Design
• Financial Technology
• Artificial Intelligence
Founded:- April 1, 1976; 43 Years ago
Founders:- Steve jobs
Headquarters:- California, U.S
Retail Location:- 500 plus (2019)
INTRODUCTION

4. Name Store:- Earth Infosolution
Store size:- 800 Sq Ft Per Store
No. of employee in store (Gandhinagar):- 3 To 4
Franchise Owner Name:-Mr. Parth Solanki
Address:- GF, President Tower, Beside Vijay
Petrol Pump, Sector 11, Gandhinagar 382010-
gujarat.
Layout type:- FREE FORM LAYOUT
APPLE STORE IN GANDHINAGAR

5. CRITERIA FOR SITE SELECTIONS OF APPLE STORE
Location strategy: -
• Firstly Apple works closely with site-selection companies like Buxton, or Site Selection
Group to help it choose new locations for its stores.
• No another's Apple Store Available in around particular area.
• Market Area Firstly Prefer Because increase the brand Visibility.
• Require More Parking Space for Two wheeler and Four Wheeler
• Proximity to competitors store.
• Require Continuous flow of electricity so that they can show their model.
• The Apple Store is visible from road also so that it create attention of customer to visit.

6. HOW TO CONSTRUCT THE INTERIOR AND EXTEIOR
STORE DESIGN?
• The Apple logo In the front of the store is a very important because it is very
interactive and inviting very open.
• Interior design prefer by the tables, shelves. Cabinets and Displays
• Material Used high gloss paint, Laminate, Stainless Steel and Glass.
• Apple Store in Interior design is mainly focus on the lighting, Lighting is the
consistent and is basic, with the main lights right above the featured products.
• Empty space is designed to be empty because it is designed for customers to
walk and interact with the computers and electronics. Space productivity is
maximized.
• In Apple Store the interior design prefer the Hiding wires and cables.
• Removing barriers between products and customers like glass cabinets.
• Providing space where shoppers can interact with your products.

7. • Gandhinagar Apple Store playing a silent instrumental music continually in low
volume.
• Colorful store front display and wall photos balance the lack of color through
out the store
• The store staff sport t-shirt that add splash of color to monochromatic
environment.
• Apple store in interior design using only cool color so that create cold and
distant environment.
• The wooden tables are of equal size and shape and similar product (iMacs,
MacBook, iPhone) are placed together at regular interval that create regular
rhythm
• Apple store mostly used white, gray and black color.
• Furniture in the middle of the store is either perpendicular or parallel to the once
near the wall

8. STORE LAYOUT IN INTERIOR DESIGN
WITH THE HELP OFAUTOCAD
SOFTWARE AND DESIGN SOFTWARE
APPLE STORE Interior design in
Gandhinagar City. (Sector 11)

9. APPLE PROVIDING TO TEST DRIVE YOUR PRODUCTS
When you enter an Apple Store, one of the first things
you notice is that all the notebook computer screens
are positioned just slightly over 90 degrees. This
position lets you see the screen, but it also invites you
to touch the iPad, iPhone, MacBook, iWatch, etc and
use it. Furthermore, all devices in the store are
connected to the internet. Customers can use any
device for as long as they want–no time limit.

10. ADVANTAGES OF FREE-FORM LAYOUT:-
• Allowance for browsing and wandering freely.
• Increased impulse purchase.
• Visual appeal.
• Flexibility.
LIMITATION OF FREE-FORM LAYOUT:-
• Waste of floor space.
• Expensive.
• Difficulty of cleaning.

11. Apple’s 5 Steps of Service
•Approach customers with a personalized warm welcome.
•Probe politely to understand all the customer’s needs.
•Present a solution for the customer to take home today.
•Listen for and resolve any issues or concerns.
•End with a fond farewell and an invitation to return.

12. Apple Store (Gandhinagar) have row of iPhones, iWatch and MacBook to attract customers
to interact with them

13. HRM Activity Related to Apple Inc.
Recruitments Process
Identify the
Vacancy
Prepare Job
Description &
Person
Specification.
Advertising the
vacancy
Managing the
response.
Short listing
Arrange
Interviews.
Conducting
Interviews &
Decision Making

14. Promotional Activity of Apple Inc
•Apple Promotes their products primarily through television
advertisements, online ads, and on social media.
•Most Apple products are advertised through numerous different ads. They
aim to make an ad that appeals to most segments of the market.
•Their ads promote different aspects of their products, just like these
iPhone ads. They pic out certain parts of the iPhone that can really help sell
the Phone, and then make a fun ad on it.
•Apple also have their Products set up in their stores for customers to trial
and see how their products work before they make up their minds in buy
the products.

15. Thank
You…