3. Company Profile
Pan Asia Banking
Corporation PLC is a public
limited liability company
incorporated in Sri Lanka
on 6th March 1995 under
the company’s act of No.17
of 1982 and reregistered
under the companies act
No.07 of 2007. A licensed
commercial bank and listed
in the Colombo stock
exchange.
4. “To become the most customer preferred
commercial bank in Sri Lanka.”
“We will create the largest satisfied customer base by providing
professional, personalized, secure, quality banking and financial
services, using modern technology & innovate products. We will
delight our customer, create a better future for employees and
enhance stake holder value.”
5. Scope of the business
Pan Asia bank has offered essential service to their
customers which demonstrate their strategic
environment clearly.
Financial services
Educational services
Security services
6. Financial services provided by
PAN Asia Bank
*Personal Accounts *Pawning and Ran loans
*Minor Accounts *PABC leasing
*Foreign Currency Accounts *Exchange Services
*Special Accounts *”Money to your home facility”
*Deposit and Investment *prime banking
*Credit card systems
8. Business Strategy
In a strategic perspective, companies use generic
strategies at a business level. As we have identified the
business strategy of the PABC is focus differentiation
which illustrates on following figure.
Business can create new market
niches by identifying a specific
target for product or service through
Differentiation
focused differentiation.
The firm can develop new market
niches for specialized products or
services where a business can
compete in the target area better than
competitors.
9. Specialized products offered in accordance
with its business strategy
Personal Accounts Minor Account
Personal saving Account (LKR) Siyadaru
Personal Current Account (LKR) Mithuru
Ranaviru Harasara Lahiru
Special Accounts
Security Investment Account (SIA)
Rupee Account For non residence Sri Lankan investment (RANSI)
Special foreign investment deposit Account (SFIDA)
Senior foreign national’s fixed deposit
10. “Money to your home service”
(Gedarta Mudal)
“ Gedarata mudal’’ is an extra special scheme introduced by PABC to
bring a smile to consumer back at home. They undertake money to the
hands of the consumer. This service provides ay any branch of UAE
exchange centers.
The above explained services are the current services provided by PABC.
11. Future needs of the consumers
and potential consumers
1.Mobile Commerce
2.Online banking
Pay their bills online
Allow to access their account history and transaction from anywhere.
Allow transfer money between Accounts Quickly
12. Distinctive capabilities or unique
competences of PAN ASIA
PAN ASIA Banks unique competencies that differs them from others:
How good is their system is?
How their ATM’s are?
Are they working for 24 hours?
How far do they provide personalize services?
Current unique competencies of PAN Asia Bank…
Focus on specified market segments to satisfy the specific segments needs
Established 300 to 400 ATM’s and by connecting those very effectively they
have able to provide unique services than their competitors.
Good internal self performance evaluation procedure by using graphs, pie
charts and so on.
New technology like thumb print system to collect their employee attendance
13. PABC’s plans to secure the future of
the business
Short term plan
Fully completed HRM system
Fully completed DSS system
Long term plan
“5 year strategy plan”
Improve their e -channels
Mobile commerce and SMS banking
Mobile chip facility
Online updating machine system - ”Bank at your door step”
14. ACTIVITY 2
Identification of the Information
Technology (IT) Infrastructures of the
organization
16. Categories of IT infrastructure in
PAN ASIA Bank
Hardware
Software
Telecommunication
Database
17. Hardware
• Data processing equipment
• Pick modules
• Displays-CRT & Flat panel
• Keyboards
• Power supplies
• Card readers
• Control units and pc cores
• Passbook printers
18. Software
• Core banking system - T24
• Supporting system
• HRM Information system
• Customer Relationship Management system
• Business Intelligence system
19. Other Application Software used in the
PAN Asia Bank
• Microsoft Office
• Remote admin
• Asset register
• Business intelligence
• Signature Scanning
• Ultra edit
• Image clearing
• In-house developed software’s for specified
activities
20. Telecommunication
PABC uses telecommunication when providing
the banking facilities like ATM service, internet
banking, and mobile banking.
• All the branches are networked into a Wide
Area Network. They use data transmitters,
receivers and optical fiber cables to transit
data.
21. Database
• PABC has a file based data base system
• J base system software used to handle the
data bases in the bank are:
– Oracle,
– My SQL
– Infomix
22. IT Standards
• Information security means protecting information
and information systems from unauthorized access,
use, disclosure, disruption, modification, perusal,
inspection, recording or destruction.
Eg: - to check the mail
- they use firewalls
- every employee in the company has
separate logging and a pass ward
- They restrict to use pen drives as a standard
23. IT Education
• In PAN ASIA BANK they give a good train to
their people.
• HRM department gives the broader training
about the IT
• By annually they evaluate the performance of
the employees.
24. IT Research and Development
Services
• They have develop their services in short term as well
as long term.
• In short term -They main target is to improve the
quality of the HRM applications
-to increase the quality of pawning
applications.
• In long term -Improve their e-channels
-Internet Banking
-Improve and give more facilities from
m-commerce
25. ACTIVITY 3
Identification of Customer services, supplier
services, and enterprise services provided by
the organization
26. Customer Services Provided by PABC
• PABC strongly believes that excellent customer
service combined with efficiency is the best
tool to differentiate their service.
• Provides automated services to its customers.
27. Customer touch points
• In-person branch visits
• Use of ATM
• Use of website
• Use of mobile
28. Customer Services
1. Customer information system - Creating and
managing an operational customer
2. Internet banking - Customers can view their
accounts; get e-statements, transfer funds, loan
calculator,explor einvestment opportunities and
purchase drafts by just clicking on few keys.
3. E-money services - personalized debit and credit
cards within 12 hours
29. Customer Services conti…
4. Mobile Banking - Ability to conduct basic
transactions such as balance inquiry with the
bank using a mobile device
5. ATM - 45 ATM centers and its ATM range is
linked up to 300-400 ATM’s by connecting to
other banks.
30. Customer Services conti…
6. SMS Banking - Request for cheque book,
account balance inquiry, transfer funds, credit
card settlement, exchange rates inquiry, PIN
change and daily account balance alerts etc.
7. Pawning service - to meet urgent cash
requirements by using gold or gold jewellery.
8. Safety locker facilities - a fee based service
provided to customers to keep their valuables
safe and secure.
31. Supplier services provided by PABC
• Main vendors
– IBM and MIT (Millennium IT)
• PABC does not provide any special supplier
service; instead the bank obtains services
from its suppliers
• maintains a network system with its suppliers
in order to facilitate the smooth functioning of
all its supplier dealings.
33. Enterprise services provided to
the employees
• IT related service provided to the employees
to manage internal bank business processes
are as follows:
– Core Banking System
– HR Management Information System (HRMIS)
– Business Intelligence (BI)
– Transaction Processing System (TPS)
– Official email for the employees
– E-learning
– Intranet
34. Enterprise services provided to the employees conti….
• Core Banking System
CBS executes the main business process that is
been handled by the employees
CORE - "centralized online real-time exchange“
Rathnapura
N’Eliya Kurunagala
Colombo
Mathara
All the bank's branches access
Negambo CORE Hambanthota
applications from the Pan Asia Banks
Jayala
centralized datacenter
Puthalama
Anuradhapura
Ampara
Galle
Kandy
Jaffna
35. Core Banking System conti…
• Deposits made are reflected immediately on
the bank's servers
• Customer can withdraw the deposited money
from any of the bank's branches throughout
the world
36. Core Banking System conti…
Operations performed by the CORE BS-
• Processing of cash deposits and withdrawals
• Processing of incoming and outgoing remittances, cheques, etc.
• Customer account management
• Mobile banking
• Internet banking
• ATM’s
• Recording of transactions
• Passbook maintenance
• Interest calculations on loans and deposits
• Customer records
• Interest rates
• Customer’s standing instructions
• Maintaining records of all financial transactions
37. HR Management Information
System (HRMIS)
• PANB’s HR System is an in-house built MIS
• HRMIS is a application system
• Current status of the HRMIS at the PANB-
NOT fully functional
DOES NOT perform all the HR functions
38. Functions and operations that are been
performed by the HR system currently
• Employee Attendance System
• Payroll
• Mandate Maintenance
– Recruiting
– Promotion and Benefit Administration
– Training and Development
– Performance Evaluation
– E-Learning
39. Business Intelligence (BI)
• Business Intelligence known as Decision
Support System at PANB
• Different sub product of the core banking
system
• used by top level managers
TOP
Middle
Bottom
40. Business Intelligence Process
Dashboards
Drafts
Charts
Core Banking
System
Data Analytical
Processing
Warehouse
Other Support tools
Systems and
Applications
41. Transaction Processing System
(TPS)
• All income base systems of PANB are referred
as TPS
• Core banking system
• Pawning systems Main TPS’s
42. TPS service to the employees in
performing the internal business
processors
• Processing of cash deposits and withdrawals of-
Savings Account
Current Account
Loans & Advances Account
Term Deposit Account
General Ledger Accounts
• Report generation
• Customer details management
• Periodical Operations like interest calculations
43. Official email for the employees
• Purpose of….
– Performing bank related work
– Mailing official and confidential bank documents
Could log from any
remote location
44. E-learning
• Employees get new learning knowledge
through presentation slides, articles and notes
added on the e-learning system.
45. Intranet
• Limited company information
• Also includes learning materials, newsletters,
policies etc
• Employees are been restricted to the amount of
information they could brows through the
intranet on the company depending on their
positions and responsibilities.
46. ACTIVITY 4
Assessment of the impact of business strategy,
use of IT infrastructure to serve customers,
suppliers and employees of the organization.
47. Alignment of information system
applications and IT infrastructures
to achieve business strategies
48. Alignment of information system applications and IT
infrastructures to achieve business strategies
Banking Pan Asia Bank Mismatch
Industry Strategy
Current •Converting into •To improve the •No concern
Virtual Banking core banking about the
system current market
•To maximize shift
the utilization of
the Decision
Support System
and HR system
Future •Highly dynamic •Turning into a •PABC will not
and will use virtual bank in 5 be able to utilize
high technology years time the future
beyond virtual potential as well
banking as the current
potential
50. Virtual Company Strategy
Virtual banking-
“A bank that offers services predominately or
exclusively over the Internet. A virtual bank offers
normal banking services, including access to one's
checking and savings accounts and personal and
business loans.”
51. Virtual banking conti….
• Pan Asia Bank should identify the future
potential of virtual banking and should
implement a virtual company strategy.
