Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search marketer — or a site about search engines — care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

2. PAGE LIKES
50,000 fan(likes) - Rs.3 per click . Approx Rs.1,50,000 duration 1 month
• Fans follow the facebook page for latest updates .
• These people again act a agents
• Any update from us will also update there friends
Every post from us will reach .approx 1,50,000 people

3. WEBSITE REFERRALS
1,00,000 reach - Rs..35 - .50 per click . Approx Rs.50,000 duration 1 month
• our ad will be displayed in the
news feed
• Mobile feed
• Also available at side bar
Every click will brings a new customer to reach our website

4. APP MARKETING
• Getting our app installed on the
phones of the customers .
• Increasing the conversion ration of
sale.
• More no of app users will get us
more data on the customer data with
the login
5,000 installations - Rs 8 - 25 per installation . Approx Rs.82,500 duration 1 month
Every click will brings a new app user

5. VIDEO AD MARKETING
10,000 reach - Rs 10 - 20 per click . Approx Rs.1,50,000 duration 1 month
Every view will increase word of mouth and spread on our services
• Making the Video available for the
customer to watch.
• Making customers to know about the
company and the services provided.
• Viral spread of the company and
services.

6. COLLECT EMAIL ADDRESS FIRST

7. FB SHOP
• Increase he rate of the customers
• Shopping through Facebook new
trend of shopping .
• Increase in feedback of customers and
easy possibility of sharing products .

8. CONVERSION RATE

9. CREATE A FACEBOOK CONTEST

10. TAG OTHER USERS AND PAGES BY USING THE @
FEATURE IN FACEBOOK

11. JOIN FACEBOOK GROUPS.