How does Digital medium help small business grow ? Twitter for CEOs and Business leaders. This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.

1. @Kumarmanish9
#Communicatekaro @Communicatekaro
Indo American Chambers of Commerce
December 21, 2018, AMA
Twitter for CEOs &
Business Leaders

2. CEOs on Twitter?
“You may be
surprised to learn
that only 2.5% of
CEOs are active
on Twitter.”- Forbes

3. Why Twitter for CEOs &
Business leaders?
“Social media gives high-
profile figures an unfiltered
line of communication to the
broader public—Donald
Trump told the Financial
Times That He Would Not
Be in Office, If No Social
Media.”

4. Has Social media been
helpful to companies ?
 If they are doing a good job
and acting ethically, they are
likely to find mostly positive
discussion offline and online.
 But if they screw up, then
social media have expanded
the mediascape and sped up
communication to the extent
that they can unleash a
firestorm of criticism instantly.

5. Why Twitter ?

6. Why Twitter ?
❑ Reaching agenda setters
❑ Fast and growing
massively in India
❑ Spread content - tips for
live events and listening
❑ “Fast” crowdsourcing
❑ Real time reporting
❑ Specialised/initiated
discussions
❑ Geographical groups,

7. Why Twitter ?
.
❑ Dialogue during the course
of the programme,
feedback
❑ Searches: what is being
talked about how and
where
❑ Easy talking points
❑ Find people on the spot as
news events develop
quickly via event hashtag
❑ The possibility of viral

8. Why tweet?
❑ When you Tweet, your message is publicly posted on
your Twitter profile.
❑ In addition, people can follow your account so that
your Tweets automatically appear in their own
timelines every time they log in to Twitter.
❑ Fastest way to communicate. They say twitter is faster
than earthquake
❑ To establish you as a brand, expert and knowledge
sharer, thought leader, influencer. You can decide for
yourself.

9. What Should One Tweet?
◻ Your belief & philosophies and those who like.
◻ Your Ideas
◻ Your views on your subject of interest.
◻ Newspaper articles.
◻ Photos.
◻ Interesting videos.
◻ GIFs.
◻ Choose your style, you can be funny, serious
or plain informative.

10. What works on twitter?
◻ Photos
◻ Hashtags
◻ Links
◻ Videos
◻ Tweets containing a number or digit
◻ GIFs
◻ Twitter Moments (Compilation of tweets on a
given hashtag/subject)
◻ Twitter Polls

11. ❑ There is no one-size-fits-all answer to this
question. However, successful accounts
maintain a consistent pattern of regular
Tweeting.
❑ This could be one Tweet per day with high-
quality content or several Tweets per day that
strike a conversational tone and interact with
the community of followers.
❑ Your following will grow if you invest in your
presence on the platform.
How often should one
tweet ?

12. What to do on twitter to
gain followers
1. Be Authentic : Do not fake it.
2. Be Topical : Context matters.
3. Be Informative : Inform them.
4. Be Engaging : Talk to them.
5. Be Proactive : Fast & furious.
6. Be Visual : Pictures, GIFs, Videos are
Magic
7. Be Vocal : Speak up and share it.
PS : Do not impersonate , avoid abusive
words, no trolling and no graphic images.

13. Let’s sum up !
◻ 280 Characters In A Tweet Only. Space Is Also A
Character.
◻ Maximum Four Pictures In A Single Tweet
◻ Videos Less Than 2 Mins 20 Seconds For Upload
◻ One Gif Image At A Time
◻ You Can Tag At Max 10 Twitter Handles On A Tweet
Picture.
◻ You Can Filter Tweets On Your Timeline.
◻ You Can Choose To Get Updates From A Twitter
Handle As And When They Tweet.
◻ You Can Create Twitter List- Private & Public And You
Don’t Necessarily Have To Follow All the Handle
Which Are Added in the List.
◻ You can mute & unfollow !

14. Top CEOs on Twitter @tim_cook

15. Top CEOs on Twitter: @BillGates

16. Top CEOs on Twitter @elanmusk

17. Must Follow CEO on Twitter in India
@anandmahindra

18. Must Follow CEO on Twitter in India
@hvgoenka

19. Resources :
◻ @twittersupport : Help and Queries
◻ @verified : The blue tick for authenticity.
◻ @tweetdeck : scheduling your tweets and managing
multiple accounts from desktop & listening
◻ @socialilot_co : A good twitter scheduling app
◻ @keyhole or @tweetbinder : hashtag analysis
◻ @buffer : Ideas, Content and for #BufferChat
(tweetchat)
◻ @pablo: For photo graphics
◻ @Canva : Easiest way to become a designer.
◻ @lumen5 for videos

20. Social Media Platforms Are :

21. Using Social Media Skills to
Build Your Personal Brand
Twitter - Follow
companies, brands and
issues.
Tweet yourself to show an
interest in the job.
Facebook - Many
employees do use it to
promote their brand
LinkedIn profile:
professional photo. It’s
your online CV
Google Yourself - To see if
anything inappropriate
comes up and positive
things about you.
Blogs - writing a blog can
show your writing skills,
knowledge and field of
enthusiasm.

22. Thank You !
Kumar Manish
www.kumarmanish.com
@kumarmanish9
@communicatekaro
#CommunicateKaro
TEDx Talk :
www.bit.ly/KumarTEDX