This document summarizes an evaluation of a proposed online education startup. The startup aims to provide free learning content and doubt solving sessions to help students prepare for competitive exams. It plans to earn revenue through charging a commission on each minute of doubt solving sessions. The evaluation notes that while the online education market is large, the startup needs to clearly define its unique value proposition to stand out from competitors. It recommends testing customer interest through pre-orders and conducting further market research before launching. Overall, the evaluation expresses some doubts about the sustainability of the startup's current business model and ability to attract quality teachers given its focus on low costs.

1. Idea Validated : Online Education Portal
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2. Name of your startup ideaName of your startup idea
- Microlearning platform
Real problem/customer pain your idea solves.Real problem/customer pain your idea solves.
Every year millions of students studying in 11th/12th grade prepare for competitive exams
like Boards/School exam & JEE (Mains & advanced ) . There are large number of student
who depend on self study as mode of preparation. Majority of the students opting for self
studying belong to middle class and they cannot afford conventional coaching centres.
Explain your solution to the above problem.Explain your solution to the above problem.
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Explain your solution to the above problem.Explain your solution to the above problem.
1. Instant doubt solving- students can connect to tutors vis/a video chat +
whiteboard based app & understand concepts effectively at any time of day
2. Free access to learning content so students dont need any extra coaching
material
3. Assessment test - students understand where they stand in/competition
Startup Owner: Mr.
Subscription Plan Opted : FREE PlanSubscription Plan Opted : FREE Plan

3. Copyright © Ideovate.io 2015-17 3Parameter wise scores & observations

4. Business Model Validation
How your company will operate and earn revenue?How your company will operate and earn revenue?
 It seems, the concept has a novel aspect and the business model is ingrained with a high
remunerative potential. Your USP has the necessary equipments to make it big but the
execution is very significant, as this domain is knowledge based and will involve direct
interaction with customers, a sufficient amount of skilled and active manpower will be
required. Marketing campaigns should be stressed upon as outreach will determine a good
extent of your success.
 Competitors are less in number but those who are present have already made a mark in
this sector therefore you can expect moderate competition initially . If you can properly
Implement your strategy and have a successful marketing campaign, glory will be
inevitable.
Copyright © Ideovate.io 2015-17 4
 It seems, the concept has a novel aspect and the business model is ingrained with a high
remunerative potential. Your USP has the necessary equipments to make it big but the
execution is very significant, as this domain is knowledge based and will involve direct
interaction with customers, a sufficient amount of skilled and active manpower will be
required. Marketing campaigns should be stressed upon as outreach will determine a good
extent of your success.
 Competitors are less in number but those who are present have already made a mark in
this sector therefore you can expect moderate competition initially . If you can properly
Implement your strategy and have a successful marketing campaign, glory will be
inevitable.

5. Observations (Contd.)
 You have clearly stated the features of your ideas. If you know the likes and dislikes of your
product/services, it means that you know what are the advantages and disadvantages you
have and accordingly you can plan your strategies.
 You should be aware of the impending investments which you need to make to make this
venture successful,your marketing campaigns will get you customers but according to the
model you have developed, most students might not avail personal interaction for which you
are charging .Offering group lessons will cut costs effectively and is more sustainable than
offering direct interaction with one student. Using youtube and developing a suave
application will dwindle your costs and increase your profit margin. In our professional plan,
you can understand the business models of the successful players operating in this
segment which will help you.
 You have clear differentiating benefits or features so meticulously following a viable plan
can swirl your venture in the coveted direction. Your prime competitors in this domain are
Unacademy, KhanAcademy ,Byjus Classes,etc. Your strategy has the probability to outpace
them but it will be a long process for sure. Your have identified right segment to focus but
without any strong USP like app with so & so features other’s don’t have etc.
Copyright © Ideovate.io 2015-17 5
 You have clearly stated the features of your ideas. If you know the likes and dislikes of your
product/services, it means that you know what are the advantages and disadvantages you
have and accordingly you can plan your strategies.
 You should be aware of the impending investments which you need to make to make this
venture successful,your marketing campaigns will get you customers but according to the
model you have developed, most students might not avail personal interaction for which you
are charging .Offering group lessons will cut costs effectively and is more sustainable than
offering direct interaction with one student. Using youtube and developing a suave
application will dwindle your costs and increase your profit margin. In our professional plan,
you can understand the business models of the successful players operating in this
segment which will help you.
 You have clear differentiating benefits or features so meticulously following a viable plan
can swirl your venture in the coveted direction. Your prime competitors in this domain are
Unacademy, KhanAcademy ,Byjus Classes,etc. Your strategy has the probability to outpace
them but it will be a long process for sure. Your have identified right segment to focus but
without any strong USP like app with so & so features other’s don’t have etc.

6. Market Size Validation
The industry you will operate in and your target customers?The industry you will operate in and your target customers?
 Your analysis about the market size is not wrong and it is totally correct that the online
education industry will continue to grow in a large manner. It would be imprudent for you to
restrict your market by only offering examination material, contributing to other realms will
surely widen your customer base.
 The established players can easily stop your growth if you create a glitch while offering the
service. The significant material of the marketing strategy should be the USP.
 It is highly advisable for you to introspect the market of the established players like
Unacademy and scrutinize their model of operation. This will provide you an insight and
help you to manipulate their audience by developing a marketing strategy which can easily
capture their target audience.Copyright © Ideovate.io 2015-17 6
 Your analysis about the market size is not wrong and it is totally correct that the online
education industry will continue to grow in a large manner. It would be imprudent for you to
restrict your market by only offering examination material, contributing to other realms will
surely widen your customer base.
 The established players can easily stop your growth if you create a glitch while offering the
service. The significant material of the marketing strategy should be the USP.
 It is highly advisable for you to introspect the market of the established players like
Unacademy and scrutinize their model of operation. This will provide you an insight and
help you to manipulate their audience by developing a marketing strategy which can easily
capture their target audience.

7. Observations (Contd.)
 Market size of your idea is huge but once you clearly define your niche you need to test
your niche thru pre-orders forms on a landing page, response on this will be a solid sign of
customer commitment. Someone saying they’re interested is one thing, but seeing people
actually pony up their credit card information is a much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 It seems you have done good amount of research but it would be extremely wise if you can
conduct more inspections about the market of this specific service. Gaining a deep
knowledge will help you evade dilemmas while implementing your strategy.
Copyright © Ideovate.io 2015-17 7
 Market size of your idea is huge but once you clearly define your niche you need to test
your niche thru pre-orders forms on a landing page, response on this will be a solid sign of
customer commitment. Someone saying they’re interested is one thing, but seeing people
actually pony up their credit card information is a much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 It seems you have done good amount of research but it would be extremely wise if you can
conduct more inspections about the market of this specific service. Gaining a deep
knowledge will help you evade dilemmas while implementing your strategy.

8. Concept Validation
Evaluating potential customer response to a product idea.Evaluating potential customer response to a product idea.
 In online education segment, students always want to get free contents and in fact most of
the contents are freely available too. Here you are actually selling a service not product, like
you are charging for doubt solving / counselling (commission on each minute of session)
which is easy to say but difficult to sell.
 Parents always want to handover their responsibilities to physical tutor hence they pay
them for their services. But in your case you are not going to own the responsibility because
you are not physically present in front of student or their parents so it will be tough to charge
them for services especially from middle & lower middle class. Most of the online tutorials
focus on well to do families in metro where commute is difficult and everyone wants food or
education to be delivered at home. Your customers will be from tier-2 or 3 cities where a
student can walk down to nearby tutor and get more by paying less.Copyright © Ideovate.io 2015-17 8
 In online education segment, students always want to get free contents and in fact most of
the contents are freely available too. Here you are actually selling a service not product, like
you are charging for doubt solving / counselling (commission on each minute of session)
which is easy to say but difficult to sell.
 Parents always want to handover their responsibilities to physical tutor hence they pay
them for their services. But in your case you are not going to own the responsibility because
you are not physically present in front of student or their parents so it will be tough to charge
them for services especially from middle & lower middle class. Most of the online tutorials
focus on well to do families in metro where commute is difficult and everyone wants food or
education to be delivered at home. Your customers will be from tier-2 or 3 cities where a
student can walk down to nearby tutor and get more by paying less.

9. Observations (Contd.)
 One of the biggest mistakes that an entrepreneur can make is to avoid problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough analysis to make the entire thing profitable, direct interaction with
your target audience regarding their problem will be a multi pronged beneficial scheme. At
first, it will validate your concept and you will gain a deep insight about the kind of product
they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You have created a minimum value product thru whatsup session and now it is the time to
test it in a massive way and congregate as much customer opinion as possible. You may
find difficulties in attracting quality teachers because of your low cost fragile model.
 Basically you are building a platform, you may attract students as long as you are offering
free services but someone will pay for your session is doubtful. If you are able to bring in
high quality faculties like few popular teachers on board, students will join automatically.
Copyright © Ideovate.io 2015-17 9
 One of the biggest mistakes that an entrepreneur can make is to avoid problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough analysis to make the entire thing profitable, direct interaction with
your target audience regarding their problem will be a multi pronged beneficial scheme. At
first, it will validate your concept and you will gain a deep insight about the kind of product
they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You have created a minimum value product thru whatsup session and now it is the time to
test it in a massive way and congregate as much customer opinion as possible. You may
find difficulties in attracting quality teachers because of your low cost fragile model.
 Basically you are building a platform, you may attract students as long as you are offering
free services but someone will pay for your session is doubtful. If you are able to bring in
high quality faculties like few popular teachers on board, students will join automatically.

10. Copyright © Ideovate.io 2015-17 10

11. Copyright © Ideovate.io 2015-17 11

12. Is my idea good enough?
What we do?
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Is my idea good enough?

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