1. Mobile Marketing Strategy For
Concorde Motors

2. • Customers in the market for a new(or used) auto now have a powerful
realtime personal assistant - "The Smartphone".
• The smartphone is powerful - because it empowers customers to search
for the best deals around, read reviews and compare prices.
• Customers on your dealer lot maybe be browsing the prices listed on your
competition's mobile website to get a better deal.

3. • Mobile web viewers are 67% more likely to advocate your cause than
desktop viewers. Generation Y prefers the mobile web over the
desktop equivalent.
• According to Google 60% of all search is local and drives in-store foot
traffic. Customers using their mobile are one step closer to making a
decision.
• No matter what your business - factoring mobile into your business
equation has become mandatory. Have a look around you and you will
realize where the whole world is heading - it's "New Mobile Era".

4. According to Think With Google..
• Automobile buyers turn to the Internet for information in large numbers
with millions of auto-related queries a month on Google.com.
• Mobile shoppers are more likely to use mobile throughout or in the
beginning, than at the end.
• Mobile campaign can 88% increase in purchase intent.
• Smartphones enable mobile users to engage with rich automotive
content on their web- and app-enabled devices.
• The consumers accessing automotive content on their mobile devices
tend to be young males between the ages of 18 and 34. Though females
only account for 32% of the mobile automotive population, they
represent a significant number of mobile auto users.
• The comScore study reveals that mobile auto users are incredibly active
and engaged, which helps auto brands drive consumers from brand
awareness to purchase quickly.
• 21% of users accessed automotive content almost every day, with 31%
accessing auto content once per week, and 48% accessing this content
one to three times per month.

5. In today's Mobile World, customers are turning to mobile technologies
and smartphones instead of PCs.
Auto dealers today cannot ignore the mobile channel. For 2014 auto
dealers must embrace mobile across all departments and engage with
customers.

6. Here are few ways on how auto dealers can integrate mobile strategy
in their business processes..

7. Mobile Website1
Create a mobile version of your online website. A mobile website is easy to
build and will give your dealership a presence on all smartphones.
-- Put your location, working hours, inventory, deals, discounts, offers, etc
on your mobile website.

8. QR Codes2
QR codes are physical 2D bar codes that, when scanned with a mobile app
takes the user to a mobile landing page.
• Auto dealers can use QR codes on all sales stickers - to make it easy for
consumers to research the vehicles and get more information.
• That way if a customer comes on a dealer lot after the dealership is closed –
he/she will still get all the information.

9. SMS Marketing 3
Getting started with SMS mobile marketing is fast and cost effective.
(a) According to recent research from comScore, 68.1 percent of india mobile
subscribers used text messaging on their mobile device in January.
(b) Leverage your existing customer database and web opt-in programs and
make SMS mobile marketing part of your mobile marketing strategy.
(c) Send out coupons/deals/specials to your customers via SMS.

10. Google Mobile Ads4
Consumers are increasingly relying on mobile search information.
Businesses can connect with consumers while they search on-the-go.
(a) Your ads appear beside related mobile search results or across mobile
content
(b) Users can click on your ads and you can send them your mobile
optimized website.
http://www.google.com/ads/mobile/images/solutions/build-your-brand-hero.jpg

11. Mobile Apps
Today's customers like to get the information quickly and conveniently. Mobile
apps can be the communication tool between auto dealers and their potential
customers. Create a mobile app for your dealership and below is some
functionality you can provide..
• Search and Sort new and pre-owned inventory by price/model/year/
• View complete car details - multiple photos/videos
• Save or share your favorite auto search results (social buying)
• Request a service appointment
• View payment details
• View service specials
• Maps and directions
• Easy “click-to-call” phone access
• Store hours
• Coupons/Special
• Social sharing on Twitter/Facebook
http://www.powerhomebiz.com/BizNews/wp-content/uploads/2011/07/IPHONE_application.png
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13. Thank You