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BlogSweden 4 A survey of Swedish bloggers  and blog readers Hans Kullin, May 2009 http://www.kullin.net
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009
Introduction – two monologues do not equal dialogue ,[object Object],Hans Kullin, May 2009
Sex ,[object Object],[object Object],Hans Kullin, May 2009
Age ,[object Object],Hans Kullin, May 2009
How many blogs do you read per day on average? ,[object Object],Hans Kullin, May 2009
How many hours per week do you spend reading blogs on average? ,[object Object],Hans Kullin, May 2009
At what times during the day do you normally read blogs? ,[object Object],[object Object],Hans Kullin, May 2009
What types of blogs do you usually read? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009
Why do you read blogs? ,[object Object],[object Object],Hans Kullin, May 2009
  How much time will you spend on blogs and social networks the next 12 months? ,[object Object],Hans Kullin, May 2009
  Have you ever clicked on  an ad on a blog? ,[object Object],Hans Kullin, May 2009
Have you ever bought a product or a service because of recommendations you read on a blog? ,[object Object],[object Object],[object Object],Hans Kullin, May 2009
  Have you ever refrained from buying a product or a service because of information you read on a blog? ,[object Object],Hans Kullin, May 2009
Have you ever, as an effect of what you read on a blog, called or emailed others, signed a petition, sent letters to the media, or joined an organisation, in order to influence a company or a politician on an important topic? ,[object Object],[object Object],Hans Kullin, May 2009
Have you done one of the following during the last 12 months? ,[object Object],Hans Kullin, May 2009
If you shared a negative opinion online, were you ever contacted by the company in question afterwords? ,[object Object],[object Object],Hans Kullin, May 2009
When you form an opinion about a company, how trustworthy are the following as spokesperson for the company? ,[object Object],[object Object],[object Object],Hans Kullin, May 2009
Why are you a member of one or more social networks? ,[object Object],[object Object],Hans Kullin, May 2009
Do you write on any of the following micro blogs? ,[object Object],[object Object],Hans Kullin, May 2009
I think that social media such as blogs, micro blogs and social networks will affect what party I will vote for in the next election. ,[object Object],[object Object],Hans Kullin, May 2009
Why did you start a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009
How often do you update your blog? ,[object Object],Hans Kullin, May 2009
I don't mind if companies contact me in my role as a blogger. ,[object Object],[object Object],Bloggers Readers of fashion blogs Hans Kullin, May 2009
In what ways do you prefer that companies contact you in your role as a blogger? ,[object Object],Hans Kullin, May 2009
Are you anonymous when you blog? ,[object Object],Hans Kullin, May 2009
Do you have ads on your blog from which you get part of the revenue? ,[object Object],Hans Kullin, May 2009
How much money have you earned from blog ads during the last 12 months (in kronor)? ,[object Object],Hans Kullin, May 2009
About the survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hans Kullin, May 2009

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BlogSweden 4

  • 1. BlogSweden 4 A survey of Swedish bloggers and blog readers Hans Kullin, May 2009 http://www.kullin.net
  • 2.
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