This document discusses strategies for saying no to unnecessary "something social" tasks that can steal your time and focus. It recommends having a day each week with no social media obligations to avoid burnout. It also suggests finding ways to make social media goals tangible, filling your plate intentionally with the most important tasks, and parking extra ideas to focus on your priorities. The goal is to thoughtfully manage your social media involvement rather than constantly feeling pulled in new directions.
26. Something Social
1 extra Facebook post.
A quick YouTube upload.
That new platform post.
Cold calls from vendors.
And meetings, meetings, meetings.
Meetings to talk about social media.
27. “Photo sharing is so hot right now. Let’s do
that.”
“Check-ins are popular. Can we integrate check-ins?”
“They built a Facebook game. We should too.”
“We need a YouTube channel.”
“Just read a blog about iPad apps. Let’s build one.”
“We should be doing something on Google+.”
28. How can you recognize
Something Social ?
this one
’ve got
“I r yo u...”
ide a fo
so cial
The Idea Grenade.
35. WHY ?
YO
U
To avoid starting each day like
this.
36. WHY? To breathe, think + clear space for
how you want to move ahead.
Block 1 day in your calendar.
HOW?
Invite your true social team only. 2
max.
Q’s for How do you “fill your plate” now?
DAY Do you know what “full” looks like?
If it’s full + you want to do
more,
what comes OFF your plate?
37. 2. Find a way to make “100%” tangible within social.
=
39. 3. How are you filling your plate today?
7%
8%
35%
10% plate
11%
29%
Facebook Platform YouTube Video Edit Tweets
Event Social Social Sales Tumblr Feed
40. 4. Take it to the bones.
social full plate. october 2012
Social Sites: Social Stunts & Site Social Dev Video Photo
Regular Posts Promos Projects Production Galleries
1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A
2. Twitter 2 2 2. Video B 2. Gallery B
3 3. Video C 3
4 4
5
44. 7. Create a parking lot.
This is my parking lot. Very basic. Usually much more crowded.
45. 8. Always think of INVISIBLE COST.
IN THIS NEXT HOUR, I COULD...
x Answer 25 emails about social policy.
25
or
x1 Write outline for my “big idea” social site integration.
Keeping Somethings Social from eating my days...
that’s the #1 thing that keeps me on-track.
*Sometimes we have to write the posts. And the emails.
46. Whip out full plate. Team decides where to cut.
social full plate. january 2012
Social Sites: Social Stunts & Site Social Dev Video Photo
Regular Posts Promos Projects Production Galleries
1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A
2. Twitter 2 2 2. Video B 2. Gallery B
3 3. Video C 3
4 4
5
47. Just say NO to “something social”
Have a DAY.
your full
plate.
that document with your team.
Create a for new ideas.