This diagram presents the entire Product Management value chain I bring to start-ups and growth-stage organizations.

1.  Product Design Strategies 
Research
Entrepreneurial environments and Start-Ups
are best served by seasoned product managers
Evolve The Strategy who can deliver the entire value chain.
Product
Management
Activity Output
Promote Value Design
Chain
Create User Persona   Assemble Team
 Define Roles & Resp.  Monitor Performance
Launch Build Develop Use Cases   Determine Profitability & ROI
Define User Experience   Review Requirements
 Establish Project Milestones  Sales Win/Loss Analysis
Write Functional Requirements   Review Support Issues
Write Technical Requirements   Create Project & Test Plans
 Project Management  Evaluate Emerging Technology
Prepare Graphic Design Brief   Absorb Industry Reviews
Establish Acceptance Criteria   Provide Art Direction
 Iterative Develop & Test  Monitor Competitor Reaction
Build Wireframes & Navigation   Begin Research for Next Generation 
 Market Segments  Bug & Feature Triage
 Market Sizing  Usability Testing
 Trends & Market Drivers  Certify Ready for Launch
 Market Problems Product Evolve
 Market Pricing Design Product
 Revenue Potential Develop Market-Driven
 Competitive Landscape Product Product
 Customer Needs
Strategic Plan Product Increase
Product Revenue &
Market & Product Requirements
Roadmap Document Evangelism Market Share
Analysis
Prepare Go To Market
Rollout Strategy
Market  Conduct Product Demos
Assessment & Product  Give Presentations
Business Case Vision  Define Value Proposition  Speaking and Panel Engagements
 Create Positioning Statement  Trade Shows & Conferences
 Develop Marketing Collateral  Train Sales & Support Staff
 Innovation & Idea Generation  White Papers & Success Stories  Train Partners & Resellers
Product 
 Align Objectives with Corporate Vision  Competitive Write-up Assist on Sales Calls
Analysis 
 Incorporate Voice of Customer  Design Presentations & Demos Provide Event Support
 Envision Product Evolution  Develop Sales & Channel Tools  Meet Industry Thought Leaders
 Identify Core Competencies  Prioritize Target Markets  Create Training Programs  Write Press Releases
 Technology Assessment  Prioritize Solutions/Features  Develop Web Content, FAQs  Maintain Product Blog
 Regulatory Landscape  Build / Buy / Partner Analysis  SEO/SEM & Web Analytics  Handle Reputation Mgmt
 Product SWOT* Analysis  Identify Strategic Partners  Contract Negotiations  Create Social Network Presence
 Competitive Analysis  Assess Risks  Develop Viral Marketing Strategy  Run Customer Advisory Panel
 Customer Feedback  Write Business Requirements  Collaborate on Ad Campaigns
 Focus Groups
(* Strengths, Weaknesses, Opportunities and Threats) Copyright © 2010 – Keith Trexler  Product Design Strategies  keith@trexler1.com