Session delivered as part of the Oxford Aspire museums workshop

1. 1
Page 1
Twitter for
Museums
What
is
twi)er?
Twi)er
is
a
micro-­‐blogging
pla7orm
composed
of
140
character
answers
(tweets)
to
one
quesAon
“what’s
happening?”
Starting with
Twitter

2. 2
Your
Twi)er
IdenAty
Individual/CollecAve-­‐
OrganisaAonal
Totally
OrganisaAonal
The
Character
Account

3. 3
The
Character
Account
Dealing
with
an
impersonator
 Does
it
have
an
impact
on
your
brand
or
organisaAon?
 Is
it
damaging?

Contact
Twi)er
 Display
your
Twi)er
account
clearly
on
all
your
major
comms
channels.
Page 11
Following

4. 4

5. 5
Page 17
Tweeting
Page 18
Syntax
Meaning
Example
@
Reply
@museum
have
you
any
Ackets
leS
for
the
exhibiAon?
MenAon
Thanks
to
@museum
I
have
some
Ackets!
RT
Re-­‐tweet
Thanks
for
coming!
>
RT
@visitor
Great
exhibiAon!
Everyone
should
visit!
HT
Heard
through
/
Hat
Ap
Hurry!
News
of
freshly
baked
brownies
in
the
café!
HT
@museumguard
Via
#
ThemaAc
context
We’re
looking
forward
to
the
arrival
of
the
#picasso
works
today
in
preparaAon
for
our
#cubism
exhibiAon.
Event
context
Dr
X
will
be
presenAng
a
paper
next
on
Picasso
#CubismConf
#FF
Follow
Friday
#FF
@museumX
@museumY
@museumZ
Terminology
and
Syntax
Content
is
King
 Events
and
acAviAes
 Something
we
can’t
find
on
your
homepage
 Videos
and
images
 Behind
the
scenes
info
 Gather
user/visitor
feedback
 Customer
service
 Create
a
daily/weekly
feature
 Get
creaAve!
i,Tweetus
(@itweetus)
Tullie
House

6. 6
5 September, 2012
ConversaAonal
Substansive
Automated

7. 7
Page 25
Strategy
1.
Build
tracAon
(but
manage
your
Ame)
Tweet
regularly
(but
don’t
overload)
Spread
your
Ame
–
consider
‘opening
hours’
Make
it
relevant
Don’t
just
broadcast
–
interact
Make
it
shareable
Offer
something
of
yourself
Build
your
network
2.
Build
Momentum
Enhance
exisAng
relaAonships
Mix
with
the
physical
world
Manage
with
tools

8. 8
SUMMARY
1.
Twi)er
is
a
conversaAon
2.
Twi)er
is
a
channel
–
it’s
the
content
that’s
important!
3.
RelaAonships
take
Ame