Presentation made at the Spring 2011 meeting of the Mid-Atlantic Regional Archives Conference.

1. Spring MARAC meeting, Alexandria, VA, May 6 2011 What’s Next? A Preview of Archives 3.0Kate Theimer

2. Archives 2.0 Open Transparent User-centered Technology-savvy Archivist as facilitator Open to iterating products Innovative and flexible Looking for ways to attract new users Closed Opaque Archivist- and record-centered Technology-phobic Archivist as gatekeeper/authority figure Focused on “perfect” products Adhering to tradition Relying on interested users coming to the repository on their own Archives 2.0 is not Archives + Web 2.0 Archives 1.0

3. Any social media tool is just a tool. Why are you using it?

4. Social media for publishing Social media for engagement Social media for participation Levels of interactivity in social media

5. Social media for publishing

6. “Packaged” content Little interaction Corporate tone Same content in multiple channels Social media for publishing Characteristics

7. Social media for engagement

8. Social media for engagement: Story

9. Social media for engagement: Winning

10. Social media for engagement: Conversation

11. Social media for engagement: sharing and rating

12. Social media for engagement: Humor

13. Personal tone Unique content Interactive Allows people to engage without committing Social media for engagement Characteristics

14. I lied. Now I’m not going to talk about social media

15. Web for participation

16. Web for participation

17. Web for participation

18. Social media for participation

19. Social media/Web for participation

20. Often uses a specialized platform, but not always Requires more of a commitment from the user Seems to be most successful when participation is for a well-defined purpose Using web for participationCharacteristics

21. Where does microvolunteering fit in?

22. Where does microfunding fit in?

23. Not always easy to draw a line between “engagement” and “participation”

24. Web + real life participation

25. Publishing Gets you awareness Engagement Gets you warm fuzzy feelings Participation Gets you partners What does social media get you?

26. Archives 1.0 was about stuff. Archives 2.0 is about archivists. Archives 3.0 is about people. Archives 2.0 vs. Archives 3.0

27. We want this Not this

28. For more information kate.theimer @ gmail.com www . archivesnext . com