Media Planning - [SKARtec Digital Marketing Academy]

Media Planning: Print, Television, and Radio Presented by: K. Suresh

Where are the 18–24 Year-Old Males? ,[object Object],[object Object],[object Object],[object Object]

Which Media: Print, Television or Radio? ,[object Object],[object Object],[object Object]

Newspapers ,[object Object],[object Object],[object Object]

Newspapers Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Newspapers Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Audience/ Coverage/ Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Categories of Newspaper Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Costs and Buying Procedures for Newspaper Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Newspaper Audiences ,[object Object],[object Object],[object Object],[object Object]

Future of Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Magazines ,[object Object],[object Object]

Magazine Advantages and Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Magazine Audiences ,[object Object],[object Object],[object Object],[object Object]

Future of Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Television ,[object Object],[object Object],[object Object]

Television Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disadvantages of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buying Procedures for Television Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Television Audiences ,[object Object],[object Object],[object Object]

Measures of TV Audiences ,[object Object],[object Object],[object Object],[object Object]

Future of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Advantages and Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buying Procedures for Radio Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Radio Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Future of Radio ,[object Object],[object Object],[object Object]

Media Planning - [SKARtec Digital Marketing Academy]

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