The document summarizes research done on advertisements in newspapers and TV channels in the UK. For newspapers, it looks at the Metro, Daily Mail, and The Sun, analyzing their content, structure, advertising, target audiences, and availability. For TV channels, it examines Channel 4 ads, describing their layout, text content, fonts, graphics, photo manipulation, and information organization. The overall document analyzes various media sources to understand their advertising approaches.

1. Assignment 5
Ancillary Task
Kaya Sumbland

2. STAGE ONE
Research of Newspaper
adverts

4. What kinds of things are in The Metro?
• Top/Shocking news
• Weather and forecast
• ‘Talk’ news
• ‘Guilty pleasure’ news
• Horoscope
• ‘Business’ news
• Sports Sections

5. How is The Metro organised/structured?
Top important news Weather forecast Middle – Guilty pleasure
Fashion Puzzles and horoscope Back - sport

6. How much advertising is in it?
There is about 65% advertising throughout the
newspaper as it almost features of every page in various
sizes. Also because the newspaper is free they’re funding is
provided by the advertisers, so its only natural it features
largely throughout.

7. What do they advertise?
• Cosmetics
• Supermarkets
• Technology
• Clothing brands
• Jobs
• Websites
• Furniture

8. Who is the target audience?
The metro is free provided by transport.
Therefore their target audience will be people
who go work early in the morning (when the
papers usually taken by) on the train mainly.

9. Where is it available?
The UK

10. What's the size of adverts?
http://specle.net/uk/associated-newspapers/metro

11. What's the size of adverts?
http://specle.net/uk/associated-newspapers/metro

13. What kind of things are in The Daily Mail?
• Top/Shocking news
• Weather and forecast
• ‘Life’ news
• ‘Money mail’ news
• Coffee break puzzles
• TV guide
• Sports Sections

14. How is The Daily Mail organised/structured?

15. How much advertising is in it?
There is about 35% advertising throughout the
newspaper as it almost features of every page in various
sizes. Also nearer the end of the paper there is a double
page dedicated for many small adverts

16. What do they advertise?
• Supermarkets
• Glasses
• Holidays
• Broadband
• Men's products
• Banks
• Furniture

17. Who is the target audience?
There main audience would be generally from
ages 19 up to 49 as they have most buying
power.
However, pushed towards the lower middle
class.
Being only 55p it is affordable though there
are more cheaper newspapers out there.
The interests within the newspaper can
generate to different ages from 19 – 49.

18. Where is it available?
Scotland
England
Ireland
India (online) Continental edition

19. What are the size of adverts?
http://specle.net/uk/associated-
newspapers/daily-mail

21. What kind of things are in The Sun?
• Humorous headlines
• Page 3 Nude shots
• Weather
• ‘Jane Moor’ section
• TV Magazine
• ‘Dear Deidre’ section
• ‘Woman’ section
• Puzzles

22. How is The Sun organised/structured?
Front page important
Weather forecast Jane Moor article
big news
Middle TV gossip TV guide Sports at the back

23. How much advertising is in it?
There is about 45% advertising throughout the
newspaper as it features on every page in various sizes.
Also nearer the end of the paper there is a double page
dedicated for many small adverts

24. What do they advertise?
• Theme parks
• Supermarkets
• Movies
• Technology
• Holidays
• Adult hotlines
• Elderly Mobility

25. Who is target audience?
There main audience would be generally from
ages 19 up to 49 as they have most buying
power.
However, because of their adult themes
possibly for those older more in the 30’s.
Being only 40p and the language used I would
assume its for the lower class. Also
emphasised from the low price/ sale adverts.
The Sun also shockingly has a reading age of 8
years old.

26. Where is it available?
UK Poland
Scotland Ireland

27. What are the size of adverts?
http://www.thesun.co.uk/sol/homepage/2961
74/Contact-Us.html

28. What are the size of adverts?
http://www.thesun.co.uk/sol/homepage/2961
74/Contact-Us.html

29. STAGE TWO
Research of Channel
Adverts

30. Channel 4
Channel 4

31. How are their Adverts laid out?
• One whole image covers the whole
poster
• The title is at the top left corner in a
white box
• The time and commentary on the
bottom left corner also in a white box
• Then have the four symbol in the middle
right

32. What is the Content of the Text?
• Text is very minimal, though,
what they say is shot and
snappy.
• Text is only the title, with the
occasional rhetorical question
• The last thing written is always
the date of the documentary
• The time is not always shown
as they’re always shown at
either 8pm or 9pm – which
would be known by channel 4
documentary fans.

33. Style of Fonts?
They’re font is either white or black depending on the white
or black box background colour.
They front is always a smooth formal font, to suit any topic
as the type of font is dedicated to everything on channel 4 –
it’s their trademark font so it is recognisable.

34. Style of Graphics
In any channel 4 advert commonly
they have the white screen while the
clip shown before forms into the
channel 4 logo accompanied by blue
date and time with the black colour
title. Also the recognisable trade
mark font is always used.

35. Photo Manipulation
Channel 4 posters usually
add a grey tinge to create a
certain atmosphere which
will make the audience just
a little more excited, as it
almost amplifies its wait
for the programme
In this certain advert they blurred
the people walking past while
making it seem as though the child
is sinking to emphasise being lost
and forgotten. This sort of photo
manipulation was done by channel
4 to get sympathy for more viewers

36. Organisation of Information
The channel 4 logo, is always
on every poster on the middle
right floating in white – or
sometimes black
The title is always above the
commentary and date,
though sometimes has its
own box at the top left corner
The date and commentary is
always in a white or black
box on the bottom left corner