Assignment 10 group coursework presentation of research

Assignment 10 –
Group coursework
presentation of research
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

Group Individual Presentation Feedback Video.
A

http://www.youtube.com/watch?v=jJ-8tfV9ozg

Possible Topics
C

• Is our engagement with social media progressive?
Chosen Topic

• Why are people so obsessed with social media?

• Is social media the new puppeteers of our world?

Documentary Topic - ‘Is our engagement with social media progressive?’

Online Dating
The progression Online Dating started from the launch of
Match.com in 1995
when the internet started to become familiar with mass people

Online Dating was seen as a Taboo in society as…
•
• It wasn’t the norm •
• You seen unconfident •
• People will think you can’t get anyone
•
• You’ll be seen as lame and socially restricted
•
•

However, in recent years, it has become more accepted and normal
way of meeting a partner because many people are now joining – it
has progressed so much that
80% of people claim to know someone that has found love online.
Consequently makes more and more people comfortable with using
it.


Online Dating
Business

The businesses are booming with the constant rise!
Online dating revenues are growing 10% to 15% year, on
track to hit one point nine billion dollars within three
years, according to Piper Jaffray.

Match.com and Chemistry.com generated $343 million in
revenue this year, reporting 1.4 million active
subscribers, about 15% of the market.

TV Amplification has greatly helped this…
For example, ‘The only way is Essex’ showing Arg
signing up for a Dating Website making it seem
like something good, and if someone like him is
good
on it, more people will go on it as well. Especially
with it being such a popular show.
show


Online Dating Our engagement with dating is the fault of the
Why its so popular
individual, to which media institutions build upon

The main reasons to start up an account online are that…
• People are lonely
• It’s a ‘safety net’ to meet someone
• People are too busy to physically socialise
• Fed up with the meeting market
• Some think its an easy way to ‘get sex’
• Want a variety of choice
• Low confidence in getting a man or woman
• They want a specific partner with the same interests,
ethnicity, culture etc.
• People are part of a minority group


Online Dating
The increase

The main reason Online Dating websites have progressed so much
is because its becoming more and more common to seek online
help

1 in 5 relationships starting online, 48 million more people
used a dating website in 2012!

Further the number of sites is also
increasing being over 1400 sites across the
internet –
Leaving plenty to choose from for the 57%
increase to the use of online dating sites

Not only in the UK but across the globe!


Online Dating The main reason dating websites have progressed to rapidly is because
Fusion + Needs its been made easier and more efficient for people to find love over the
internet. This enables a fusion of culture.
7.8 million singles logged on to an Online Dating site – giving great reason for media
to progress and become larger to cater all needs.

Emotional Connections

Culture

Age

Fetish

Casual Sex

Sexuality


Online Dating Stefana Broadbent:
TED Talks
How the Internet enables intimacy

Mainly Couples, friends and family relationships

Sociologist Stefana explores her own research showing that
communication technology is capable of enabling deeper
relationships, bringing love across obstacles like distance and
relationships
workplace rules.
She did her research on a range of couples whether it be married,
family or friends.
There are different expectations now from technology, and even social
media, so for example In workplace…
• 50% of those with email, send private emails at work
•
that has possibly make relationships better in keeping contact
– so our engagement ultimately has a positive.


Online Dating I asked…
Primary Research
Do you think too many people use Dating sites?

Generally, my respondents argue
people take advantage of dating Do too many people rely on Dating Sites
sites as an easy route to find love,
implying people in the UK do
generally reply on the internet. Yes
No
Hard to Say
However, its argued how many is
too many? Nobody has the right
judgements and its ultimately the
individuals prerogative. Based on all area’s of the UK from
Yahoo! And in person closed
Online Dating is basically a strong questionnaire of
40 respondents.
tool provided for those who need
help


Online Dating
Pro’s and con’s

Social News are websites that feature user posted stories that
Social News are ranked based upon different categories, but most
Features
commonly how popular they are.

These stories are ones that are not covered on TV.

These websites have now progressed due to Web 2.0 which
allows and now rely on audience interaction.

The websites can be based on
humour, news, information and general discussion.

Social news is constantly progressing getting very popular
engagement with stories that do not come up on the
news, but are spread throughout social networking such
as Facebook, and Twitter.


Social News These are a few social news
Websites

websites…


Social News
Slashdot

Slashdot.com was one of the first
social news websites launched in 1997.
Since then the internet has progressed
and there are now many due to the
engagement across social media.

Users are able to submit their own
content and stories publicly – then the
best stories are presented on the front
pages. Further since the beginning of
Web 2.0 people can comment and get
involved in discussions on the story.


Social News Alexis Ohanian:
TED Talks
How to make a splash on social media

Alexis (co-founder of Reddit) basically talk about how to make something
small, really popular.
He used the example of Greenpeace, which was tracking and
supporting whales, which they wanted to create a new name for
adopted whales, two of the them where ancient god of the sea, the
other was ‘Mister splashy pants’ which someone has posted on Reddit.
The name became popular because it was funny, then Reddit got
involved and put a splashing whale as their logo, starting from 5%
features on Facebook, real life, etc. Popularity developed so far to 78%
that BBC News feature their story and Greenpeace reached their goal
successfully though this.

Alexis really emphasises if you want to succeed, you’ve got to loose
control and not take yourself too seriously.


Social News Slashdot.com has also been known for the ‘Slashdot effect’
Slashdot This is caused by popular topics causing web traffic from the
huge amount of people clicking on the links to read the
stories. The graphs shows evidence of social media interaction and progression
A Dynamoo message was posted at just before 3am in the
morning. Between 3am and 4am, the site received over 1,800
hits and the traffic remained at over 800 hits an hour for the 12
hours the link was on the main Slashdot page.
In the course of 24 hours, the site received 15,806 visitors,
compared to the usual level of about 500 visitors in a day. In
other words, Slashdot generated an entire months traffic in one
day.
However, even as the story vanished into the Slashdot archives,
traffic kept coming from many secondary sources that picked up on
the original Slashdot story.
Prior to being featured on Slashdot, about 58% of traffic came from
Google, 4% from other search engines, 10% from other sites and
28% from direct type-ins, bookmarks and mailing list subscribers.
Three days after being featured on Slashdot, traffic levels were still
more than double that of before, with 30% of traffic from Google,
5.5% from other search engines, 45% from referrals and 19.5%
from bookmarks and type-ins.


Social News
Digg

Digg is another social news
site that allows you to follow
others then end up building
a profile.

However, what makes Digg different because it has a unique
voting system. Viewers are able to either ‘digg’ or ‘bury’
stories – consequently making it become more popular, or it
is has too many ‘burys’ it gets deleted from the website.
The engagement of the public is therefore essential in
getting stories popular, and further progress onto other
social media sites making some stories global.


Social News
News

Recently in the
newspaper I saw that
Philip Schofield had
brought up a list of
paedophiles suspected
from Parliament to David
Cameron that he got off
the internet.
This shows that social news it progressing so much that social
news on the internet, is turning into news shown on TV.
Also it brings up the point that on TV news the public have no
choice in what they show,
But when its social news, there are practically any boundaries
and any news can be published.


Social News I asked…
Primary Research
I Social news, becoming bigger than real news?

Generally, my respondentsIs social news getting more influencial than rea
think
because the publics engagement
with internet in the UK today is so
excessive, that it would only Yes
consequently make social news No
bigger than real news In the future

Even so, they emphasised the fact
if it isn't bigger now, then in years Based on all area’s of the UK from
to come it will because media is Yahoo! And in person closed
questionnaire of
developing so rapidly 25 respondents.


Social News
Pro’s and con’s


Video Sites
Find success Through videos sites such as YouTube and
Vimeo many individuals have already and
increasingly beginning to seek success
through talents the have.
Only very few people have found success from the sites, however from the
progression of media and its amplification of ‘poor’ people becoming starts
‘over night’ so many people think they can do this to – an example of this is
Justin Bieber who is now a global superstar.
However, many people fail to acknowledge that he
also met up with producers and Usher himself to try
and promote himself.

Nevertheless, our engagement is constantly
on the rise – people where 72 hours of
YouTube footage is uploaded every minute
and millions of videos are favorited every
day!


Video Sites YouTube is very popular because of its personalities who make
YouTube Personalities video’s based around talents. An example of this is Lauren
Luke who found popularity after making Self taught make-up
tutorials. Watching people like this promotes others to follow
– increasing engagement.
She now even has… 111 Million views
468,000 subscribers
Becoming so popular on YouTube it has greatly effected her in
leading her into a professional career in make-up which
possibly she wouldn’t have been able to do if she wasn’t
popular online.

The one day she uploaded a video of herself with cuts and bruises
all over her face – which was very unusual
but it’s for good reason. It’s part of a
campaign against domestic violence headed
by charity Refuge, encouraging women to
speak out if they are experiencing violence at
home – and not to cover up their bruising.

Further, because of the growing number of subscribers and
Video Sites people talking about Lauren Luke, engagement with her video’s
YouTube Personalities
become more and more widespread.
Consequently she progressed onto TV and Shops and so much more…

Appeared in ‘Inside She launched ‘By Lauren Luke’ in
out’ documentary Sephora

Wrote a weekly beauty Was a part of ‘Real She launched her own ‘Supermodel
column for the guardian Britain’ documentary Makeover’ Nintendo game


Video Sites
Becoming Popular

Many brands are regularly told if someone is very popular throughout social
media and related in some way to their product.
These companies then take advantage of the publicity of the person and if they
have an audience or want to reach that target audience the ask to have product
placement with the internet star.
Although this benefits the company it helps the online start to get rich fast.
These are done through clips or production Ad’s online

This is an example of
Lauren Luke
advertising an ad on
YouTube for BarryM
make-up.


Video Sites Kevin Allocca:
TED Talks
Why videos go viral

Kevin is a trans manager of YouTube.
He states we all want to be stars, which used to be hard to do,
but now all of the creative things we do can become famous
from uploading a video and become famous in a week.
But only a tiny percentage actually go viral.

Success is down to –
• Tastemakers
• Community’s participation
• Unexpectedness
•

He concludes that media is all new and define entertainment
of the future. No one has to green light your idea and we all
have our own participation for our own pop culture.


TED Talks
Why videos go viral
Tastemakers

E.G Jimmy Kimmel, an individual or a group of people that publish onto blogs and
start to write about it the video, taking a point of view. This shows it to a large
audience expanding its popularity and process.


TED Talks
Why videos go viral
Participation
We become part of the
phenomenon
E.g nam cat,
people start posting cats watching
the video, to posting a cat watching
a cat watch the video.
What's important that the
creativity that inspires others in
technological culture making many
so many different versions of time,
and cultural ones – entire remix
community, something we all
became a part of.


TED Talks
Why videos go viral
Unexpectedness

Only that which is unique and
unexpected is ones that make it
viral.
Videos seem boring but then
something unexpected happening
makes the audience very excited
making them share the video to
surprise their friends or followers.
By being totally surprising and
humours gets any thing new,
amazing.

Vimeo is another video site. It enables people to become the
Video Sites producer of their own short film and get feedback to improve.
Vimeo
This allows film directors to progress throughout this type of social
media from audience engagement to make them noticeable.
noticeable
An example of this is:
DiD
Jake Wynne

Consequently of the success throughout social media, Jake was able to present his
short film D.i.D at film festivals leading to great success for his name and career.
The progression of video sites is again an easier way to success than going to
university or any other higher education to get you further in life. For example
working class people are now starting to reply on social media to get noticed and
‘famous’.


Video Sites I asked…
Primary Research
Do too many people use video sites for fame?

Generally, my respondents argue
that people rely on these video Do people rely on video sites for fame?
sites to almost feed their desire
for the ‘fifteen minutes of fame’
Yes
Though, rather than the individual No
getting famous, it’s more related
to their video – in most cases the
video goes vial rather than the
individual themselves. Based on all area’s of the UK from
Yahoo! And in person closed
questionnaire of
Video sites give everyone an 33 respondents.
equal chance.


Video Sites
Pro’s and con’s

Record of Resources used…
E
Wikipedia Research Lauran Luke success
Articles online Statistics on online dating and other subtopics
Newspaper articles Philip Schofeild showing Cameron names of paedophiles of the internet

YouTube videos Reasons why online dating is defective
Textbooks -
Periodicals -
Books -
Vimeo videos To see how Jake Wynne has succeeded
TED videos For examples of how things occur in each subtopic
Slide Share Social news research
Blogs To gain information Slashdot effect
Social Media Reasons for going on Online Dating
Phone interview, -
expert interview public
In-person A small closed question for primary research
In-person interview expert -
Yahoo! Primary research

Research
• Has been around for century's but can
into its stride in the 1960’s
• It has given us …
1. Trade
2. Different Cultures
3. Economic stability / instability
4. Religion
5. Alliances
6. Knowledge
7. Technology

Research
• Enables us to get sessional fruits & veg all
year round
• Has given us different styles of clothing
• Different brands
• Increases efficiency = profit potential of big
business by making specialization in
labour global, and passing on low cost in
one country to another where the cost
of the same factor

Research
• Increases efficiency through profit potential of big
businesses by making specialization in labour global
• Also by passing on low costs in one country to another
where the costs of the same factors in higher
• This helps spread investments globally so the profits of
investors is maximized
• Which in turn encourages technological innovations
worldwide

Research
• This is a graph of how much trade we do …

Research
• Globalisation aids first world countries giving them
international business
• Over the course of six years the usage of the
internet in third world counties i.e. The Middle
East & Africa has risen from 36% to 83%
• Globalisations also aids third world countries with
natural disasters through sending medical and
trained staff

Research
• This is a table of
how much trade
due to
globalisation
does between
the USA and
China

research
• All though globalisation as its good points
it also has its down side
• It turns us into consumers in the way
that we only buy to brands
• The more we see around us the more we
wish to go and perches those goods
from those brands i.e Michael kors,
Prada, Nike

Research
• Our culture of buying into brands has
inhibited us from funding our local
stores
• This also enables more global friction (a
culture / country not understanding or
willing to accept another culture)
• Trade becomes all about profit
(shipping grapes from Africa to
the UK) which could be home
grown
• This is a waste of our natural
resources and adds to global
warming
• Due to worldwide imports we have
GM foods with pesticides to
preserve the food which takes
from its nutrition and our health

•
Research
Internet on phones has been a revolution
in itself
• Its allowed us to have basically everything
a computer has on a smart phone
more than half the size of a computer
or laptop
• We now are able to watch missed shows,
download music, create films, create
slideshows… all with the aid of Wi-Fi /
4G /3G networks
•

research
• Wi-Fi /4G /3G has enabled us to have
internet on the move
• Its provided by phone company's
competing for sales i.e. T-Mobile, 3
mobile, Vodafone …
• This kind of connectivity is available
worldwide which can keep us in
connection with loved ones around
the world
•
•

research
•
• This connectivity gives us web 2.0 on
the move
• We can upload, watch and comment
on videos
• Allows us to update and post
pictures on our blogs
• Lets us update statuses on Twitter,
Facebook and post pictures on
Instagram
• This reinforces our freedom of
speech

research
• We can now shop
and have our
food delivered
to our homes
• Online shop with
safety with
PayPal
•

research
• Internet on phones has allowed apps and production
to become popular and give sales i.e. BBM –
Blackberry Messenger, What's App, Instagram,
Anger Birds
• BBM- Blackberry Messenger is a messaging service
exclusive to blackberry's
• Using 3G connections it allows you to send messages
and images for a monthly cost of £5
•

•
research
What’s App is also a messaging
service app first exclusive to
IPhone with the cost of 89p
• It also allows you to send picture
and normal messages with
audio and location
• With gained popularity it is now
available on all smart phone
for free

research
• Instagram originally exclusive to
IPhones is a photo sharing
app allowing you to upload
pictures with captions
• Many celebrity's are no it
opening a way for celebs to
share their lives with their
fans
• With fast gained popularity its
now also online

research
• Angry Birds a game originally
exclusive to IPhones
gained rapid downloads
• It was available on Google
and on all smart phones
• It has now broadened its
franchise into toys,
bedding, pyjamas among
other things

research
• Security is not an issue when you use 3G but
when you connect to an unlocked Wi-Fi
connection it becomes a problem
• Shops and store give free Wi-Fi connections
when on their premises
• This free unlocked Wi-Fi allows online thieves
to hack your information to your Facebook
to knowing all about your credit card details

Should users be allowed to edit and
write information on wikis?

Students rely on sites like Wikipedia
for help on tasks

Anybody can create an account and make/edit a page.. There’s no
certainty that the information found on Wikipedia pages are correct

Wikipedia gives the public
empowerment to feel that they have
some control in what they consume

This is a form of Web 2.0 which is currently very popular online
with many platforms allowing the consumer to become the
producer

Henry Jenkins’ Theory – Participatory
cultures
Jenkins has written a lot about ‘convergence culture’ Audience have become
sophisticated ‘users’ of many different platforms of media which cross over. ‘Bert is
Evil’ is an example – a photo-shopped image of Bert from Sesame St posing with
Osama Bin Laden was published on line, found by accident by a print house in
Pakistan, who had no idea who Bert was, and then printed on Anti-American posters,
which were then filmed by CNN News and broadcast on American TV. Jenkins uses
this example to shows how audiences are no longer just consumers, they are also
producers and users. They create and consume, participate and publish, download
and upload, receive and share. Blogs, network sites, web 2.0 and wikis are just some
examples of audiences as powerful producers within the world of Media production
and reception.

Source: http://mediaalevel.edublogs.org/media-audiences/

Gramsci – Power and Hegemony
Gramsci – Power and Hegemony

Gramsci is primarily concerned with power. As a Marxist, he believed that society
was structured unfairly. The rich upper classes were an elite in society who owned
the means of production. This power gave them a control over the masses who work
but do not receive their fair share of wealth. Indeed, 80% of the world’s resources
are controlled by only 5% of the world’s population. Gramsci was interested in how
this unfair status quo is maintained and reproduced.

Hegemony is the idea that the masses are controlled not through coersion or military
force, but by ideological manipulation. The Media is one of the institutions in
society, along with religion, politics and education that pass on a dominant ideology
to the masses of conformity and consent. Indeed, Gramsci believed that the masses
were manipulated into giving their consent to the unfair capitalist system.

Source: http://mediaalevel.edublogs.org/media-audiences/

Are blogs becoming more popular
worldwide?

Summary
Between October and November 2011 there
were a drop in blog users. However it has
increased since then. Perhaps this is
because this was when blogging was not yet
known and used by many, as now it is a viral
habit.

Blogger

• Is a site that any user can use for any purpose.

• It focuses on helping people have their own
voice on the web and organising the world's
information from the personal perspective.

Wordpress

• Started in 2003, users, particularly aspiring
journalists, can create and manage blogs for
free.
• People can leave comments under blog posts
which encourages and forms friendships
through a common interest or belief.
•

Countries that use WordPress the
most
1. English 66%
2. Spanish 8.7%
3. Portuguese 6.5%
4. Indonesian 3.5%
5. Italian 2%
6. German 1.8%
7. French 1.4%
8. Russian 1.1%
9. Vietnamese 1.1%
10. Swedish 1.0%

Summary
The top 10 countries that use WordPress tend to
be developed European countries. Blogging has
spread across Europe and slowly across Asia, as
Vietnamese users now blog regularly.

Wordpress Amount Of Blog posts
Graph

Summary
It is clear that the buzz around blogging has
spread very far as the amount of page views
and blog posts have increased in recent years. In
2007 there were 1.5m blog posts which has
now risen to around 24m, around 16 times its
size. In 2007, Wordpress had around 2m page
views this has now soared to just over 3 billion
page views.

Has blogging become more influential
than broadcast media?

More unbiased views than other broadcast
media platforms

Bloggers can
create unbiased
blogs to educate
an audience as
other broadcast
media often
publish biased
and narrow-
minded articles.

A widespread variety of blogs
Celebrity focused blog Horror blog

Japanese Culture Blog Equestrian blog

Easy access with Smartphones and
other devices
Blogger apps on devices such as Blackberry,
iPhone and iPad makes it so much easier to
interact with media as with the touch of a
button blog posts can be made and
submitted from wherever you are.

iPad Blogger app

Broadcast media’s true facts
VS
Blog’s opinions

This online BBC
article states
facts about the
events

This blog
post
presents
opinions
of the
riots and
why it
occurred

Phone Interview with
Broadcasting Assistant for local
radio station
Here are the key questions and
answers..

1. How do you use social media in your duties?

Through Twitter and Facebook..
• to create awareness on upcoming events
• to give shout outs on air
• connect with listeners
• To find out latest news to update and share
views/debates with listeners

2. Do you believe that blogs are more
influential than other broadcasting media?

No..
For me in my job blogs won’t create as much
of a buzz and circulation whereas on social
networking sites listeners can instantly
converse with each other.

3. Do you believe our engagement with social
media is progressive?

Yes..
• With the help of smart phones social media is
within easy access
• Social media helps us build relationships with
people who share similar views/habits
•

Research resource checklist
for Blogs and Wikis..

How The internet
became popular

TEd Talks VidEo – clay
shirky
‘How Social Media Can - Campaigning online to enable people to vote
Make History’ -
- "largest increase in expressive capability in human history"

- Media good at conversation is bad at creating groups and vice versa
-
- Media has support for groups and conversations at the same time

- Natively good at supporting these conversations

- Motive carnage for all other media

- Every medium is next door to another one

- Groups can communicate with each other

- When a new consumer joins this medium a new producer joins also
-
- Earthquake reported as it happened
-
- Spread all over the Internet due to social connections

- Twitter announced it before the news

- The citizens published it before anyone else

- Only way to filter the media is to shut down servers

ThE dangErs of ThE
inTErnET!
Mass Hysteria
• Although they don’t publicly release all the toys they have at their disposal, the folks
at Facebook are capable of thoroughly analyzing the massive volume of data their users
create every day.

• Using Facebook Lexicon, a tool that looks for occurrences of words and phrases on Walls over
time and displays them on a graph, they’ve released a couple of screenshots which show
how the discussion of the swine flu on Facebook went over time, and how it spread
geographically.
The figures
on of many
people
were
discussing
Swine Flue

http://mashable.com/2009/04

ThE dangErs of ThE
inTErnET!
Talking To Strangers
• In 2006, Cox Communications partnered with the National Centre for Missing & Exploited Children
and TV host and children’s advocate John Walsh.
•
• They conducted a national survey among 1,000 U.S. teenagers ages 13-17.
•
• Their report shows that nearly 7 out of 10 teens have received personal messages from people
they’ve never met.
• These teens were asked “When someone whose name you don’t recognize contacts you online
(email, IM, text, or chat messages), do you usually ignore their messages?”
• 6 of 10 said yes.
• 3 of 10 said they replied to the messages or chatted with them.
•
• 8% of teens surveyed said they had actually met with someone they had only talked to online.
• This percentage was higher for 16- and 17-year-olds (14%) and lower for 13- to 15-year-olds (4%).

http://www.covenanteyes.com/2008/08/07/stranger-danger-how-many-t

ThE dangErs of ThE
inTErnET!
Talking To Strangers • More females than
males are
harassed or sent
messages online
making them a
target for
• strangers.
The highest
numbers were
in 16-17 year
olds

http://www.covenanteyes.com/2008/08/07/stranger-danger-how-many-t

WhEn and Why did iT
comE abouT?
When?
• The Internet has precursors that date back to the 19th century, especially
the telegraph system, more than a century before the digital Internet
became widely used in the second half of the 1990s.
•
• It was begun by the US Dept of Defence in the early 1960s as a way to
communicate between different computers should a nuclear or other attack
take out the phone grid in the US.
•
•
•
• It was originally called the ARPANet, and had an IP address of 0.0.0.0. There
was no "name" for sites at that time.
•
• That did not come until the 1990s. http://en.wikipedia.org/wiki/History_of_the_Internet

WhEn and Why did iT
comE abouT?
Why?
• Early computers used the technology available at the time to allow communication between the
central processing unit and remote terminals.
•
• The reason as to why the internet came about is because of military communication.
•
• The Internet was not really invented but grew out of the U.S. military's search for a way to defend
against a large area attack.
•
• They connected various computers together across the United States using physical media and it
gradually developed into something called the ARPANET.
•
• As more and more computers connected to this network it grew and grew.
•
• Eventually the Internet was born on people's desires to be able to communicate with each other
over long distances.
http://en.wikipedia.org/wiki/History_of_the_Internet

sociETy WiThouT ThE
inTErnET?
We Have Become Too Reliant
• People are spending more and more time on the internet nowadays.
•
• However have we become too reliant on the internet?
•
• E.g. The majority of those in education no longer use librarie4s as a source of information.
• Instead they just search things online.
• Is the value of literature decreasing?
•
• Children are spending too much time cooped up inside on their computers or laptops.
• This is unhealthy as they are not only not getting enough exercise but also not exploring
the real world and being productive.

hoW ThE inTErnET has
EVolVEd!
The Development of The Internet
• In 1976, Dr. Robert M. Metcalfe developed the Ethernet.

• The Ethernet essentially allowed the coaxial cable to move data faster than normal.
•
• This was the first step to developing the LAN networks.
•
• In addition, it was the first step to making the Internet faster.
•
• 1983 marks the time when every single computer that was connected to the Internet
had no choice but to use the TCP/IP protocol.
•
• Because of this, 1983 was the year when the use NCP protocol ended.

http://www.articledashboard.com/Article/How-the-Internet-Has-Evo

EVolVEd!
• The National Science Foundation began working on the new T1 lines in the 1980s.
•
• By the time they were finished in 1988, traffic began to increase. Because of this increase in traffic, the
NSF began working on a second update.

• In 1990 the non-profit organisation ANS formulated the idea for a T3 line.
•
• It was a 45mpbs line and by 1991, all of the NSF websites were using this new network.
•
• In addition, ILEC created ADSL, or Asymmetric Digital Subscriber Line.
•
• This type of technology allowed its users to surf the web.
•
• ADSL later became DSL.


EVolVEd!
• In 1995, the NSF stopped allowing free direct access to the NSF backbone.
•
• This period marks the time when people began to pay for web hosting. NSF allowed four companies to
have this direct access.
•
• These four companies consequently sold access to the server for fifty dollars a year.
•
• This cost did not include .gov and .edu domains.
Broadband was introduced in 2000 as a better alternative to dial-up. The beginning of broadband
marked the beginning of the Internet, as we know it today.
•
• Because of Broadband, users are able to download music and videos. The Internet became at least ten
times faster than dial-up.
•
• It is also hard to forget the creation of 802.11b, more commonly known as Wi-Fi.
•
• Wireless Internet allowed the use of handheld devices and the ability to take the Internet anywhere that
you are.
•

rEVoluTionisEd hoW WE
communicaTE
• There are now much fast and cheaper ways to communicate thanks to the internet.
•
• Due to email or messages via social networking sites, communicating with others
has never been easier.
•
• Video calls via ‘Skype’ are now also possible thanks to the internet.
•
• We live in a modern society where two people from opposite ends of the world are
able to speak with one another for free.
•
• However is can also be argued that this has made people much more lazy.
•
•

rEVoluTionisEd hoW WE
communicaTE
• Without the internet we have…

- Fax machines
-
-
- Telephones
-
-
- Letters in the post
-
-
- Telegrams
-
-
- Mores code

Why has iT bEcomE morE
popular?

Is It Addictive?
• An estimated 5 to 10 per cent of internet users are thought to be addicted –
meaning they are unable to control their use.
•
• The majority are games players who become so absorbed in the activity they go
without food or drink for long periods and their education, work and
relationships suffer.
•
• Perhaps the internet is so popular because it is almost a form of escape from
reality for people.
•
• It opens the door to a different world where people can search and access
absolutely anything. http://www.independent.co.uk/news/science/addicted-scientists-show-how-intern

Why has iT bEcomE morE
popular?
Case Study

• Chris Staniforth, 20, died of a blood clot after spending up to 12 hours at a time
playing on his Xbox.
•
• Despite having no history of ill health, he developed deep vein thrombosis –
commonly associated with long-haul flight passengers.
•
• Mr Staniforth, from Sheffield, had been offered a place to study game design at
the University of Leicester.
•
• But he collapsed while telling a friend he'd been having pains in his chest.

hoW and Why iT camE
abouT
What Is It For?
• An important part of Web 2.0 is the Social web, which is a fundamental shift in the way
people communicate.
•
• The social web consists of a number of online tools and platforms where people share
their perspectives, opinions, thoughts and experiences.
•
• Web 2.0 applications tend to interact much more with the end user.
•
• We are no longer satisfied with just watching or listening to media products but actually
want to voice our own opinion.
•
• This not only benefits the consumer, but also the producer as they are able to learn from
the comments made by the viewers and therefore improve their products.
http://en.wikipedia.org/wiki/Web_2.0

hoW and Why iT camE
abouT
What Is It For?
• Mainstream media usage of Web 2.0 is increasing.
•
• Links to popular new web sites and services, is critical to achieving the threshold for mass
adoption of those services.

• Web 2.0 offers financial institutions opportunities to engage with customers.
•
• Networks such as Twitter, Yelp and Facebook are now becoming common elements of
multichannel and customer loyalty strategies, and banks are beginning to use these sites
proactively to spread their messages.
•
• In a recent article for Ban Technology News, Shane Kite describes how Citigroup's Global
Transaction Services unit monitors social media outlets to address customer issues and
improve products.
•
• Furthermore, the financial services industry uses Twitter to release "breaking news" and
upcoming events, and YouTube to disseminate videos that feature executives speaking
about market news.

hoW and Why iT camE
abouT
What Is It For?
• Small businesses have become more competitive by using Web 2.0 marketing
strategies to compete with larger companies.
•
• As new businesses grow and develop, new technology is used to decrease the
gap between businesses and customers.
•
• Social networks have become more intuitive and user friendly to provide
information that is easily reached by the end user.
•
• For example, companies use Twitter to offer customers coupons and discounts
for products and services.
•


rolE of ThE audiEncE

Case Study – ‘Life In A Day’
• The film was produced by Scott Free Productions and YouTube.
•
• Users sent in videos supposed to be recorded on July 24, 2010, and then Ridley
Scott produced the film and edited the videos into a film with director Kevin
Macdonald and film editor Joe Walker, consisting of footage from some of the
contributors.
•
• The film is 94 minutes 53 seconds long and includes scenes selected from 4,500 hours of
footage in 80,000 submissions from 192 nations.
•
• The film is a perfect example of and audience becoming part of the product and audience
participation.
•

•

passiVE or acTiVE
Are We Given A Voice?
• The end user is not only a user of the application but also a participant by:
•
- Podcasting
- Blogging
- Tagging
- Curating with RSS
- Social bookmarking
- Social networking
- Web content voting

• We have finally been given a voice as our opinion has become a vital party of the production process
of a media product.
•
• We can share our opinions with others via sites like YouTube, thus making us more active in Media
products.

hElpful in EducaTion

Interactive Lessons
• Web 2.0 technologies provide teachers with new ways to engage students, and even allow
student participation on a global level.
•
• For example, teacher Laura Rochette implemented the use of blogs in her American
History class and noted that in addition to an overall improvement in quality.
•
• The use of the blogs as an assignment demonstrated synthesis level activity from her students.
•
• In her experience, asking students to conduct their learning in the digital world meant asking
students "to write, upload images, and articulate the relationship between these images
and the broader concepts of the course, [in turn] demonstrating that they can be thoughtful
about the world around them.”
•
• ‘Blogger’ is an essential website for Media Studies as it allows students to organise their work
better and gain skills in ICT.


rEVoluTionisEd our
inVolVEmEnT in mEdia
Role Of The Consumer
• For marketers, Web 2.0 offers an opportunity to engage consumers.
•
• A growing number of marketers are using Web 2.0 tools to collaborate with
consumers on product development, service enhancement and promotion.
•
• Companies can use Web 2.0 tools to improve collaboration with both its
business partners and consumers.
•
• Consumers are now part of the development process of a product, thus
handing over a small but significant sense of power.

Why is iT so popular?
Desire For Fame?
• Perhaps social networking sites are simply a way for people to fuel their need for a sense of fame
or attention.
•
• However it is also a way for people to almost keep track of others.
•
• From photos to statuses, we have a great amount of access to other people’s information.
•
• People post things for a reason.
•
• Why is it that we are so interested in other people's lives, and want that same interest in return?
•
• Its no longer just famous people who are tracked by others.

progrEssEd inTo
TElEVision
Audience Participation!
• In the media industry almost everything we watch and listen to is manipulated and altered
by someone ells.
•
• However thanks to networking and social media, viewers are now able to participate in a
small yet effective way.
•
• As networking progresses into television, a sense of power id handed over to the
audience.
•
E.g.
• People can now vote via social networking sites such as ‘Twitter’ or ‘Facebook’ for the
contestant they wish to stay on shows like The X Factor, Big Brother and I'm A
Celebrity Get Me Out Of Here
•

ThE dangErs of
nETWorking
Cyber Bullying
• Cyber bullying is the use of technology to harass, threaten, embarrass, or target another
person.
• By definition, it occurs among young people.
•
• When an adult is involved, it may meet the definition of cyber-harassment or cyber-
stalking, a crime that can have legal consequences and involve jail time.
•
• A 2006 poll from the national organization Fight Crime: Invest in Kids found that 1 in 3
teens and 1 in 6 preteens have been the victims of cyber bullying.
•
• As more and more youths have access to computers and cell phones, the incidence of
cyber bullying is likely to rise.

http://kidshealth.org/parent/positive/talk/cyberbullying.html

ThE dangErs of
nETWorking
Cyber Bullying – Case Study
• Amanda Todd, was found hanged in her home in Canada, last Wednesday, one
month before her 16th birthday.
•
• When she was 12-years-old, she had been persuaded to expose her breast to a man
online. She was then relentlessly harassed by the man, who sent Amanda's video
and photos to teachers, parents and classmates.
•
• She was bullied by her classmates leading to anxiety, depression and drug and
alcohol abuse.
•
• She changed school to escape, but she was pursued by the man.
•
• Weeks before her suicide, she posted a video on YouTube entitled "My Story:
Struggling, bullying, suicide and self harm", expressing her experience using
http://www.telegraph.co.uk/news/worldnews/northamerica/u

flash cards.

fuEls mass hysTEria?
The London Riots!
• During the summer of 2011 riots broke out in London.
•
• These riots consisted of looting, breaking into buildings and even burning them down.
•
• The riots were publicized not only in the media but also all over social networking sites such
as ‘Twitter’ and ‘Facebook’.
•
• This cause even further mass hysteria as people rapidly spread the word about the riots.
•
• Many looters even organised with others to go out and start stealing over such sites.
•
• Those who stole during the riots even posted photos on ‘Facebook’ and ‘Twitter’ of what
they had taken.
•
• However this also made it easier to catch the culprits.

ThE posiTiVEs of
nETWorking!
We Can Extend Our Social Life
• It has never been easier to make friends than it is right now, mainly thanks to social networking sites.
•
• Just a few decades ago it was pretty tough to connect with people, unless you were the overly
outgoing type able to make conversation with anyone at a party.
•
• The rise of mobile phones helped change this, connecting people in a new way, but then social
networks sprang up and the whole idea of friendship changed once more and for ever.
•
• It’s entirely possible to have hundreds of friends on Facebook.
•
• They may not be friends you know on a personal level and spend time with in the real world on a
weekly basis. But they’re friends nevertheless.
•
• With that said it is important to maintain a social life outside the world of the internet also.

http://www.makeuseof.com/tag/positive-impact-social-networking-sites-society-opinion/

rEVoluTion in
communicaTion?
Mild Form Of Stalking?
• Many people nowadays spend hours online just going through other people’s profiles and photos.
•
• On ‘Twitter’ you can actually ‘follow’ people and therefore be notified of every post they make.
•
• Similarly on ‘Facebook’ you can now be sent and actual notification whenever a friend posts something.
•
• These notifications can even be sent to your phone.
•
• It is quite literally keeping track anyone you want.
•
• Has networking turned into stalking?
•
• Why are we so interested in others to the point where we get a message alert on our phones of whenever they post
something?

rEsourcEs usEd for
rEsEarch

Audience Feedback
I

http://www.youtube.com/watch?v=CAHMUdRy_aU&feature=plcp

Audience Feedback
I
He Said… 16
• Its interesting because social media is quickly Male
increasing and ultimately affecting our society as
Working
everyone is somehow linked with social media.
• Business, Dance,
Football
• It appeals to him because his generation‘s
engagement with media is ultimately what keeps
it so popular and allows it to build further.
•
• Would want to learn the business within social
media and if it one way could be even bigger
than real news.
•
• Within this topic there is a debate over when is too
much to much? And if the sites reform our views,
so someway it is not really are own opinion.
•
• I think you would have a lot of people In their 20’s
and 30’s watching a documentary on this topic.

audiEncE inTErViEW
• Name: Zoe Lonergen
• Age: 17
• Gender: Female
• Ethnicity: White - British
• Interests: Sociology, Music, Reading, Politics
•
Summary Of Feedback
• She associated social media with different forms of technology. E.g. iPads
• She was interested in the topic because Social media is something that affects her and
everyone around her.
• She was interested in the pros and cons of social media.
• She suggested that we interview people who come up with new ideas for different
gadgets or technology.
• She had no concerns about the topic.
•
•

Audience Research

She said..

• It will be interesting to interview representatives from social media
sites or people who use social media in their job.
•
• Adults would watch this as they have experienced 2 generations;
one with technology and one without technology

Audience Feedback
I
She Said… 17
• Social media is helpful and useful as it applies to Female
everyday life Working
• Fashion, reading
• It appeals to a mass audience
•
• She feels our present topic needs to be addressed in
society
•
• Interested in find out how keeps us connected
through Facebook and Twitter
•
• And the progression of social media over the years
•
• Believes it makes society anti-social
•

Purpose and Style
J
•
• What's the purpose of the documentary ?
•
•
• To bring to the audiences attention the gravity of
social media on our lives and society
•
• Also how web 2.0 has opened the door to our
worldwide interaction and how its turned us into
producer and not us just being consumers
•
• It would cover its pitfalls through hacking, to the
question if we really have personal identities any
more or just part of the system

Purpose and Style
J
•
• What would people learn about this topic from
your documentary?
•
•
• How far social media has brought us in terms of
communication and our personal lives
•
• If we should go with the flow of things (rapid growth
of social media) or slow it down i.e. Popularity of
online dating saves people from going out and
socialising
•
• The door is opens for hackers and how easy it is
•
• The amazing speed at which we can share news i.e.
Japan nuclear reaction were the social world
knew before the own country knew of the even

Purpose and Style
J
•
• What would people learn about this topic from
your documentary?
•
•
• What the governments opinion on
social media and weather they
accept it or fear it
•
• How we have social media on the
move and if it feeds our obsession
or just harmless time to spend

•

Purpose and Style
J
• What style of documentary is it?
•
• There are 6 types of modes to Bill Nichol’s Theory
•
1. Poetic Mode: More towards subjectivism, leaves
things to be interpreted, for an artistic feel.
2. Expository Mode: Unlike poetic moves more for a
story telling stance, through informing in
order to persuade
3. Observation Mode: Simply just observing in order
to allow audiences to shape their own opinion
on the issue, people/person
4. Reflexive Mode:
5. Per formative Mode: Its participatory though
having a presenter or just having a person
going along
6.

Purpose and Style
J
•
• What style of documentary is it?

• According to Bill Nichols theory our documentary is
Expository
•
• We believe It’s more informative as we are just trying to
feed our audience with information
•
• In the attempt for them to form their own opinions
about social media

•

Audience
K

Early 30’s
Secondary
Audience
Whole
Target audience
Audience is late
teens to
40s years
Late teens
and early
20’s

Audience
K
Target Audience -

Secondary Audience -

Audience
K
Our audience is MASS because…

• Social media is ultimately what shapes and
influences our society today. Also because there
has always been a recurrent of the debate
weather media will take over societies future, and
the frightening effect it may have.

• Almost everyone in contemporary UK is connected
in some form with a part of social media so our
documentary would relate to the vast majority of
the populations, further because our topic is
varied in interests across the media platform, we
cater to a lot of interests.

Audience
K
It is important that people learn about this topic
because…
• It is becoming such a huge part of contemporary UK,
and if not, has already.
•
• Without knowledge in how everyone's engagement
with media is developing industries – the public
would be blinded of how it dramatically reshapes
norms, values and attitudes throughout their
whole life.
•
• To show the individual the extent of their usage in
social media as it could possibly be either
negative or positive without realising, which very
possibly everyone in Britain does.

Audience
K
Our connect purpose to the audience is…

• The fact that social media is such a broad topic
that the interests of so many different
people can be compared and contrasted
throughout.
•

• Also because its becoming a huge important
part of society as it is being used public
sectors such as education emphasising the
newly great importance and need to be
knowledgeable within our topic.

Audience
K
The style of our documentary is…

• Informative because…
We present both sides of the debate in our topic,
we don’t necessarily enforce our personal bias
views.
•

• Participatory because…
Our presenter will participate in interviews and
certain events taken place in our documentary to
make the documentary seem more natural and
comfortable

Channel and Time
M

What channel would it be put on and why?

Channel 4 because..
• most of their documentaries target 17-34 year
old females

• documentaries revolving media and technology

• their documentaries have peaked to up to 8
million viewers
eg. Cutting Edge received 7.4 million

Channel and Time
M

What time would it be on and why?

9pm because..
•audience have finished studying/work, children are
sleeping etc, so they are available to watch it

•there’s nothing explicit so the time doesn’t have to
be pushed further back

Assignment 10 group coursework presentation of research

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