The document discusses using information design to change behaviors. It emphasizes that information design should create a conversation to engage and educate users. Designers need to remind users why they care about a topic, tell them specific actions to take that are doable, and reinforce positive behaviors with triggers and rewards. The Fogg Behavioral Model is referenced as a way to understand how motivation, ability, and triggers influence behaviors. The key is providing information in a meaningful way through small, incremental steps and visible reinforcement to help form new habits over time.

1. Information design and the psychology of behavioral change Kath Straub Usability.org

2. The purpose of visualizationis insightnot pictures.

4. EngageEducateGuide

5. Why great information designs don’t evoke changeWedesigners forget the conversation part.

7. Information … because we can.

8. Information … because we can.

9. Information for information’s sake

10. In our enthusiasmto remind people why they care, we forget to tell them what to do …

11. Educate

12. Engage

13. But, how do I make the leaves grow faster?

14. The 2012 Focus Emotive Display

15. Engage “It comes with a suite of advanced driver information technology to help you better manage your energy consumption and get the most miles out of every charge.”

16. But, …what do I DO* to better manage my gas consumption? * Assume that I am NOT going to read the manual.

17. Tell me what to do when …

18. Creating Habits

19. Fogg Behavioral Model - http://www.behaviormodel.org/

20. Fogg Behavioral Model - http://www.behaviormodel.org/

21. Fogg Behavioral Model - http://www.behaviormodel.org/

22. Fogg Behavioral Model - http://www.behaviormodel.org/

23. Fogg Behavioral Model - http://www.behaviormodel.org/

24. Motivation Ability Triggers Behavior = Fogg Behavioral Model - http://www.behaviormodel.org/

25. Ability holds me back Unfamiliar behavior just once Fogg Behavioral Model - http://www.behaviormodel.org/

26. Fear holds me back Unfamiliar behavior for some time Fogg Behavioral Model - http://www.behaviormodel.org/

27. Timing holds me back Familiar behavior just once Fogg Behavioral Model - http://www.behaviormodel.org/

28. Size ofCommitment holds me back Familiar behavior from now on Fogg Behavioral Model - http://www.behaviormodel.org/

29. ≈ Fogg Behavioral Model - http://www.behaviormodel.org/

30. ≈ Green and blue dot behaviors(fail to transition to blue paths because we* try to do too much too fast *Enthusiastic, designers who want to change behavior and know to much ….

31. Sequencing and Behavior Chains Back to Psych 101 … Pavlov, Skinner,…

32. Behavior chains

33. Back to Information Visualization

34. Create a conversation Help me trip over what I need to know Help me connect the dots Remind me why I care (Motivation) Tell me what to do, but make it doable for ME (Ability) Make me accountable (Trigger) Reinforce (and reward!) me when I do things right

35. Show me what I need to know IDEO desktop display concept for GSA GREENPRINT

36. Show me … help me TRIP over the information IDEO Elevator display concept for GSA GREENPRINT

37. Show me … help me TRIP over the information Push Alerts

38. Show me what I need to know… in a way that is meaningful to me

39. Show me what I need to know… in a way that is meaningful to me

40. Show me what I need to know… in a way that is meaningful to me

41. Engage me and make me accountable

42. Tell me what to do … in small, visible, incremental steps.

43. Tell me that I’ve done well, with small visible incremental reinforcement.

44. Make it a little bit fun. Freshbooks

45. Information design that changes behavior creates a relationship. Help me trip over what I need to know Help me connect the dots Motivation: Remind me why I care Ability: Tell me what to do, but make it doable for ME Trigger: Remind me, with easy to grok information Reinforce (and reward!) me when I do things right