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#BLAMEJERRID …and other social stories from KARE 11 Katie Schutrop – Digital Media Producer Twitter: @kshoop
ENGAGING WITH VIEWERS ON SOCIAL TO SHAPE THE NEWS Facebook  Twitter  Instagram  Foursquare  Tumblr  Pinterest  Google+  Vine 
SOLICITING PHOTOS: FACEBOOK
SOLICITING PHOTOS: KARE11.COM
SOLICITING PHOTOS: KARE11.COM
SOLICITING PHOTOS: INSTAGRAM
TIPS AND STORY IDEAS
TIPS AND STORY IDEAS
TIPS AND STORY IDEAS
TIPS AND STORY IDEAS
GAUGE INTEREST
SOLICIT FEEDBACK FOR ON-AIR
SOLICIT QUESTIONS FOR ON-AIR
SOLICIT QUESTIONS FOR ON-AIR
REPORTERS & ANCHORS
REPORTERS & ANCHORS
REPORTERS & ANCHORS
#BLAMEJERRID
#BLAMEJERRID: FIRST 24 HRS  National trending topic  Over 1,000 mentions of #blamejerrid  Hashtag still being used: about 80/month
VIEWER PARTICIPATION
VIEWER PARTICIPATION
VIEWER PARTICIPATION
STAFF PARTICIPATION
STATION FOLLOW UP
WHY IT WORKED… Jerrid  Heavy on-air integration  Staff participation  Fun, light-hearted joke that everyone was in on 
QUESTIONS?

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