GetBadges presentation for Agile Poznań meeting 5.12.2016

1. GetBadges
Lean Startup by Example
Justyna Wojtczak
Krzysztof Hasiński

2. What is…

3. What is GetBadges?

4. What is GetBadges?
• 2014 - Badges for OpenSource tools
• 2015 - Gamification for programmers
• 2015 - Gamification Platform for IT teams
• 2016 - Game for IT Teams
• 2016 - Motivation platform for teams
• 2017 - ?

5. What is Lean Startup?

6. What is Lean Startup?
A temporary organization formed to search
for a repeatable and scalable business model.

7. What is Lean Startup?

8. Lean Startup

9. So you’re a startup

10. GetBadges v0
• Badges
• Redmine + GitLab (Espeo’s infrastructure)
• Leaderboard

11. Fat startup

12. GetBadges v0
• Started at a hackathon…6 months to deliver
• Aimed at friends
• No market validation

13. Lean Canvas
• Looks for problem/solution
• Not focused on customer segments
• …or money flow

14. GetBadges v0
• Solves no real problem
• Has no real customers
• Not an MVP (no value)

15. GetBadges + Lean Canvas
• Done waaaaay too late
• Shows potential problem/solution fits
• Extracts unique value (game algorithm,
integrations)

16. Experiments and Pivoting
• Experiment one - go around CEOs of software
houses and find what problems do they have
• Result one - no problems at all, they’re doing
great
• Lesson learnt - software houses are liars
• Pivot - none, ask developers

17. Experiments and Pivoting
• Experiment two - go around devs of software
houses and find what problems do they have
• Result one - boring projects, problems with
cooperation
• Lesson learnt - a simple game can make their
work more enjoyable…for a week or so
• Pivot - prepare some predefined badges and
arrange them into a game (with progress)

18. Experiments and Pivoting
• Experiment three - will somebody pay for our
product?
• Result one - yes, but not for very long
• Lesson learnt - improve longevity, next time
implement payments sooner
• Pivot - none, it works

19. Experiments and Pivoting
• Experiment four - can we get more software
houses onboard?
• Result four - no, software houses are too tricky
• Lesson learnt - change customer profile
• Pivot - target product based companies

20. Experiments and Pivoting
• Experiment five - can we upsell or lower the
churn?
• Result five - no, the game is not long enough
• Lesson learnt - if you want to make a game have
a game designer
• Pivot - implement a game instead of just badges

21. GetBadges
• We’re not a poster child of lean startup
• But it helped us a lot
• When in doubt do this: