SEEK's qualitatively-trained Social Media Consultants are experts on where to find online buzz, and how to follow all of the social-media rabbit holes to find key themes, insightful verbatims and inspiring images. Unlike traditional social media aggregators and sentiment-analysis platforms, we read and hand-pick from thousands of comments, blogs, photos and exchanges on the web to find overarching driving themes and their supporting evidence. In our experience, this method has been able to identify 80% of viable trends that quantitative studies identified at a fraction of their cost.

1. what can
DSMdo for you?
DIGITAL + SOCIAL MEDIA
SEEK Company

2. www.SEEKcompany.com
Top #NoFilter Objectives
Why are consumers doing this?
How are they going about it?
What do they not like?
What are they wishing for?
But #NoFilter can also be used for more.
Motivators
Habits + Practices
Pain Points
Unmet Needs

3. Consumer Language
Brand Perceptions
Competitive Landscape Analysis
The Perfect Story
Other Possible #NoFilter Objectives:

4. www.SEEKcompany.com
Asynchronous Online Research
Get national + global respondents to:
...respondto visual + audio stimuli.
...uploadimages + video.
...personifycategories + products to
revealtheir emotions/ relationships.
...collaborate+ discuss.
Millennials. Busy Moms. Sensitive Subjects.
great methodology for:

5. Expert Recruiting
find the right “expert” consumers to talk to for you research
need someone who’s “geeking out”? find them online!
Consumer Snapshots
quickly introduce your immersion teams to their respondents using
consumer-supplied info + information sourced from their social media accounts
Debrief Support
pull verbatims and supporting documentation from the web
to deepen data gathered during immersions + spark ideas
Long-Term Ideation Support
create an online community that rolls out the insights developed in research
while providing clients a space to be inspired and collaborate on ideas
More Reasons to Consider DSM:

6. www.SEEKcompany.com
DSMDIGITAL + SOCIAL MEDIA
We’re exploring more via digital & social media.
Tribing + Segementation
In-Depth WHO Learning

7. www.SEEKcompany.com
Tribing + Segmentation
We are completely rethinking consumer segmentation.
Who are we to put the consumer into boxes?
How valid are the segments we’ve chosen for them
if they don’t categorize themselves the same way?
How meaningful are labels like...
Mom. African-American. LGBT.
...when consumers are gravitating towards their own
Totems and Tribes?

8. www.SEEKcompany.com
In-Depth WHO Learning
Who are our consumers when we aren’t looking?
What masks are they wearing during in-person research?
How are they building their online personas
and what does that tell us about what they need/ want?
What can their candid online writings tell us that they won’t?
Or can’t?
Can we get to who’s behind the mask
and find out more about who they really are?

9. Krystle O. Sims
Digital Research and Innovation Consultant
Curator of Human Understanding: Digital Personas
513.521.1111 o
513.841.5449 m
SEEK Company
2368 Norwood Avenue
Cincinnati, OH 45212
www.seekcompany.com