orbit comany

1. Textile Industry

2. Presented by
 Krupa
 Yesha
 Nirbhay

3. Agenda
 History
 Scope of industry
 Companies in the industry
 List of companies within the sector
 Selected companies
 5 force model
 SWOT
 Conculation

4. Indian Textile Industry - Introduction

5. History
 The Indian textile industry is one of the largest in
the world.
 India’s textiles sector is one of the oldest
industries in Indian economy dating back several
centuries.
 Even today, textiles sector is one of the largest
contributors to India’s exports with approximately
11 per cent of total exports.
 Textile industry contribution to India’s GDP-5%

6. :-

7.  Indian textile industry can be divided into several segments, some of which can be listed as below:
• Cotton Textiles 2nd largest cotton & fibers producing country in the world.
• Silk Textiles –India is the second largest producer of silk &contributes about 18% to the total world raw silk
production.
• Woolen Textiles-India has 3rd largest sheep population in the world, having 6.15 corers sheep, producing 45
million kg of raw wool, & accounting for 3.1% of total world wool production . India ranks 6th amongst
clean wool producer countries & 9th amongst greasy wool producers.
Man-made fibers-the 4th largest in synthetic fiber/yarns globally.
• Readymade Garments
• Hand-crafted Textiles
• Jute – India is the largest producer and second largest exporter of the jute goods.

8. Market size
 The Indian textiles industry, currently estimated at
around US$ 108 billion, is expected to reach US$
223 billion by 2021.
 The industry is the second largest employer after
agriculture, providing employment to over 45 million
people directly and 60 million people indirectly.
 The Indian Textile Industry contributes approximately
5 per cent to India’s gross domestic product (GDP),
and 14 per cent to overall Index of Industrial
Production (IIP).

9. Scope of Industry
 The Indian government has come up with a number
of export promotion policies for the textiles sector. It
has also allowed 100 per cent FDI in the Indian
textiles sector under the automatic route.
 The objective of TMTT is to promote technical
textiles by helping to develop world class testing
facilities at eight Centers of Excellence across India,
promoting indigenous development of prototypes,
providing support for domestic and export market
development and encouraging contract research.

10.  The Government of India is expected to soon
announce a new National Textiles Policy. The new
policy aims at creating 35 million new jobs by way of
increased investments by foreign companies, as per
Textiles Secretary Mr. S K Panda.
 The Government of India has implemented several
export promotion measures such as Focus Market
Scheme, Focus Product Scheme and Market Linked
Focus Product Scheme for increasing share of
India’s textile exports.
 The Ministry of Textiles has approved a 'Scheme for
promoting usage of geotechnical textiles in North
East Region (NER)' in order to capitalize on the
benefits of geotechnical textiles

11. 
The future for the Indian textile industry looks
promising, buoyed by both strong domestic
consumption as well as export demand.
 With consumerism and disposable income on the
rise, the retail sector has experienced a rapid growth
in the past decade with the entry of several
international players like Marks & Spencer, Guess
and Next into the Indian market.
 The organized apparel segment is expected to grow
at a Compound Annual Growth Rate (CAGR) of
more than 13 per cent over a 10-year period.

12. TEXTILE PRODUCTION
CENTRES
 Amritsar
 Phagwara
 Ludhiana
 Bhiwani
 Delhi
 Faridabad
 Modinagar
 Kanpur
 Kolkata
 Ahmadabad
 Surat
 Mumbai
 Bengaluru
 Chennai
 Coimbatore
 Madurai
 Raurkela
 Tirrupur

13. MAJOR FOREIGN
COLLABORATIONS AND
BRANDS IN INDIA
 Arvind Brands
 Raymond
 Vardhman Group
 Levi Strauss
 Jockey
 Benetton
 Bhilwara Melba De Witte
 Gokaldas Intimatewear
 Welspun Zucchi Textiles
 Marzotto
 Esprit
 Armani

14. Porter’s Five Forces
Competitive
Rivalry –High
Supplier
Power -
Low
Threat of
Substitution
- High
Buyer
Power -
Low
Threat of
New Entry
- Moderate

15.  Threat of New Entrants:
 Low barriers in the domestic market.
 Brand identity of a company in this industry is high.
 Capital requirements to establish a regional or a national level
operation are high.
 This industry is not lucrative.
 The companies operating at the national level do manage to make
economic profit
 High capital requirement is not an issue for the international players
and thus the entry of strong international brands in the domestic
market is inevitable.
 Thus the threat of new entrants is moderate.

16. Bargaining Power of Buyers:
 High demand for apparels and home textiles in Us
and Eu markets.
 Product differences and brand identity are quite
high.
 Buyer volume is generally low.
 Buyer information is high.
 Thus the bargaining power of buyers are low.

17.  Bargaining Power of Suppliers :
 High availability of cotton.
 Low cost of labour.
 Differentiation of input is pretty low.
 Presence of substitute inputs to cotton like polyester ,
wool, lycra etc are present.
 Importance of volume to suppliers is very high.
 Cost relative to total purchases in industry is low.
 Thus bargaining power of suppliers is low.

18.  Threat of Substitutes:
 The threat of substitution from the garments provided by the
unorganized sector is high.
 The Degree of Rivalry :
 Fixed costs are high in this industry.
 Product differences are high.
 Brand identity is high.
 Exit barriers are also high for the national level operations.
 Thus the degree of rivalry in this industry is high.

23.  Since its inception in 1983 as a small weaving
company, Orbit Exports has advanced considerably
to become one of India’s largest exporters of novelty
fabrics. Orbit’s global reach is testament to its
success, with the company having established prolific
operations in the USA, Latin America, Africa, Europe
and the Far East.
 As of today, Orbit Exports operates across multiple
verticals, from women’s apparel to Christmas crafts
and home decor, with further interests in occasion
specific fabrics and finished products. In as much,
the company’s products have always been, and
continue to be, entirely original, with respect to
creativity and production. This is largely due to the
presence of a dedicated in-house design team that is
continuously working to uphold the company’s long
standing reputation for quality.

24.  Recognized by Forbes as “best under a billion” in
Asia
 Largest Manufacturer of Metallic fabrics in India
 Largest exporter of Christmas ribbons and made
ups from India
 Unique ability to customize products, giving
impetus to exports
 Silk substitute Products and Faux Silk finding
huge response in high-fashion industry, especially
during downtrend

25. Mission
 Keeping in mind the goal of becoming the world’s
preferred vendor of novelty cloth, Orbit Exports aims
to:
 Deliver superior products on time and with maximized
value.
 Foster a work environment that facilitates the growth
of employee strengths in tandem with that of the
company.
 Build enduring and mutually beneficial business
liaisons.
 Provide utmost returns to shareholders.
 In recent years, there has been a significant increase
in the demand for the company’s products in the US
market, which Orbit Exports plans to make full use of,
having already cemented their reputation across the

26. Vision
 At Orbit Exports, our method of robust internal
processes – focused on quality and efficiency – has
consistently led us to achieve higher echelons of
achievement.
 Over the last several years, Orbit Exports has evolved
into a systematized corporation governed by an
established and professional hierarchy; one that takes
meticulous measures to oversee the activity of the
company and the achievement of its goals.
 Orbit Exports’ vision includes a continuous evolution
of its systems and processes to suit the best interests
of the company, its shareholders, employees and
customers.
 With this vision in mind, Orbit Exports stands poised

27. Faux Silk
 In an age of financial caution, everyone seeks
affordable alternatives to luxury.
 Seeing the potential in this, Orbit Exports’ has
developed a wide range of faux silk fabrics, from
dupion to taffeta and raw silk, which provide the
same look, feel and elegance of pure silk at
affordable prices.

28. Fashion Jaquards
 ‘Jacquard’ is the traditional term used to refer to
the type of loom that integrates designs within
fabrics.
 Orbit Exports has long specialised in developing
quality jacquards for various uses, and is
constantly adapting to global demands for the
same.
 From church brocades to designs inspired by the
company’s Indian roots, our range of jacquards is
as exhaustive as our global reach.
 Our international exposure has ensured that our
products meet the most stringent standards, in
designs as well as quality.

29. Christmas Crafts
 Christmas Crafts are pre-made Christmas decorations made by Orbit
Exports. This includes decorations such as Christmas stockings, tree
skirts, table runners, and more.
 Designs are developed by our Inhouse designers, they create designs
as per the machine language and according to the demands from the
customers. Different textile designing software's are used on Jacquard
for creating different designs.
 Designers play on the fabric with Jacquard with different types of
yarns with different colors and its keeps changing from season to
season.
 Our fabric are used for the following purposes:
 Evening and high fashion garments.
 Decorative home furnishing
 Christmas/Carnival/Halloween/Easter Festivals.
 The fabrics are also used in Church draping.
 These fabrics find high utility in U.S., Europe and Latin America.
Specialized yarns like polyester yarns in different deniers & cottons,
acrylics and Metallic yarns with different colors.

30. Orbit Exports Ltd
 BSE:512626
 NSE:ORBTEXP
 ISIN Demat: 00000096
 Group:B
 Industry: TEXTILES - PROCESSING

43. Locations
 Mumbai
 Jalgaon
 Surat
 Dombivali
 U.S.A.
 Dubai (U.A.E.)
 New York

45.  Strengths
-skilled workforce
-high growth rate
 Weaknesses
-investments in research and development
 -competitive market

46.  Opportunities
-growing demand
-income level is at a constant increase
-new products and services
-venture capital
 Threats
-increase in labor costs

47. Textile Scenario in India
 Poised for growth in domestic sales and exports

48. Recomandation
 https://futurecapsblog.wordpress.com/2014/04/09
/orbit-exports-multibagger-analysis/