1. Katie Rucker Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!

2. Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors

4. TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91% Internal e-mail 56% Internet access 89% Laptop computers 55% External e-mail 87% Budget for new software 53% Voice mail 70% Cell phones 45% Web site 66% Firewalls 41% Database 63% Dedicated IT employee 23% Network 61% Part-time IT employee 14% Fax modem 58% Video conferencing 2%

7. Accounting

18. OFFICE

29. Web Site Creation

30. Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M

31. Source: Pew Internet & American Life Project, 2006 Demographics of Internet users Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

32. Demographics of Internet Users Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%

39. On-Line Giving, Registration, and Wish List

40. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*

56. Personal Online Donation Fundraising

59. Fundraising Databases & Email

60. Integration helps Keep it simple Prospect Website Gather Information Use Email Database

67. A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Preparation? Very low cost Expensive (materials/prep/postage) Cost?

68. A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?

69. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?

70. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?

71. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?

72. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Growing Universal Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?

75. Coordinate Email and Direct Mail

79. Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking

82. Helpful Resources

89. Thoughts from the Field “ We use our free database to track volunteers and their work with youth programs, trail locations and other volunteers. This allows us to connect our trip leaders who have hiked together with the trails they were on and the teens they mentored. By connecting with our web site we reach our volunteers and supporters all over the country easily and at little or no cost!” Marcus Moran Big City Mountaineers

90. How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?

91. Questions?

92. Thank You ! Katie Rucker Account Executive www.etapestry.com katie.rucker@etapestry.com 888-739-3827 x7225 317-336-3982 Direct