12. • Value outcomes are judged in terms of 'gains' & 'losses.'
• Gains and losses are relative
• "Losses loom larger than gains." (Loss aversion)
Prospect Theory
16. “Typically a product has a few key features that
deliver the vast majority of the aggregate value. It’s
possible to destroy overall product value by making
changes or adding new features.”
17.
18.
19. • What is Product Value?
• Why does it matter?
• How do you measure it?
39. • What is Product Value?
• Why does it matter?
• How do you measure it?
40. “If we were able to do that, it would be
awesome!!”
“The way we work right now is a nightmare!”
“It’s an unbelievable waste of time…”
“Wouldn’t it be amazing if….!!”
41.
42.
43. 1. Save time
2. Reduce cost
3. Make me look good
4. Reduce anxiety
44. “Instead of thinking about features, screens or
technologies, founders and product leaders
should begin by carefully identifying the value
their product will deliver and the outcomes it will
help their customers achieve.”