3. Review
1. History of Communications
2. Social Movements
3. Virality
4. News
5. Social Media, Events
6. Social TV
7. Midterm
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
4. Theory of the Audience
Is Social Media
Killing Our Theories?
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
https://www.academia.edu/213495/Is_social_media_killing_our_theories
5. Theory of the Audience
Is Social Media
Killing Our Theories?
Journalism
Social Media
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
6. Theory of the Audience
Is Social Media
Killing Our Theories?
Theories
Formation of public opinion
Two-step flow of information
Agenda setting
Spiral of silence
Media richness
Relationship management
Notion of feedback
Stakeholder theory
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
7. Theory of the Audience
Is Social Media
Killing Our Theories?
Foreverism
Crisis Communication
Issue Arenas
Attention workers
The Whuffie
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
8. Overview
The People Formerly Known as
the Audience
NYU Journalism Prof. Jay Rosen Defines Citizen Journalism and coins a
catchphrase for the death of the audience in the digital age.
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
http://www.huffingtonpost.com/jay-rosen/the-people-formerly-known_1_b_24113.html
9. Overview
The People Formerly Known as
the Audience
NYU Journalism Prof. Jay Rosen Defines Citizen Journalism and coins a
catchphrase for the death of the audience in the digital age.
YouTube VIdeo of Jay Rosen, NYU Journalism
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
10. Theory of the Audience
Where is the Audience?
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
http://www.naa.org/Trends-and-Numbers/Newspaper-Websites/Newspaper-Web-Audience.aspx
11. Theory of the Audience
Where is the Audience?
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
12. Theory of the Audience
Nielsen and the Audience
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
http://www.adweek.com/news/television/how-nielsen-selling-its-game-changing-new-service-ad-buyers-167678
13. Theory of the Audience
Nielsen and the Audience
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
14. Theory of the Audience
Nielsen and the Audience
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
http://www.hollywoodreporter.com/news/michael-wolff-wild-west-tv-831962
15. Theory of the Audience
Digital Publishing Metrics
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
Alan D. Mutter
http://newsosaur.blogspot.com/2014/06/digital-publishing-metrics-whats-real.html
16. Overview
Digital Publishing Metrics
Page views
Social-media shares
Ad clickthrough
Time on site
Total Attention measurement
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
17. Overview
“If you aren’t paying for it, you
are the product”
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
18. Overview
Audience Behavior
YouTube video of lecture by Dallas Smythe, Economist
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
“Audiencing is a form of work,
producing surplus value from
what some would perceive as
fun and leisure.”
21. Overview
The Audience
1. Theories of the Audience
2. The People Formerly Known as the Audience
3. Where is the Audience
4. Measuring the Audience
5. If you aren’t paying for it, you are the product
6. Audience Analysis
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU
22. Professor Contact
Office Hours: By Appointment
Professor Mo Krochmal
E-mail: mmkrochmal@quinnipiac.edu
PROF. MO KROCHMAL- MMKROCHMAL@QUINNIPIAC.EDU