2. @GothamWriters #SocialMedia Intensive
“I realize there are a lot of reasons why people don’t spend the
time on social media even though they know they should.
There are also plenty of reasons why people don’t work out, quit
smoking or stop eating too much. You know, reasons like: I’m
too busy with more important stuff, I don’t know what to say, I
don’t understand the tools, I don’t see the value, and my
favorite excuse: social media is for kids.
In order to find the time for social media, you need to see why it’s
important, how it will change your life, how it will improve your
business.”
– Michael Brenner, VP, Marketing, SAP, author of B2B Marketing
Insider and contributor to Forbes.
3. @GothamWriters #SocialMedia Intensive
“I think these things [social networks] are going to
have some legs, and yet there’s a faddishness, a
faddish nature about anything that basically
appeals to younger people.”
Steve Balmer, then CEO of Microsoft (Oct. 24, 2007)
Two weeks later, Microsoft invested $240M in Facebook
4. @GothamWriters #SocialMedia Intensive
Social Media Starts with You
•The Digital You is born when
you create a social media profile.
•Community is born when you connect
your profile to others.
•Great social media is human.
5. @GothamWriters #SocialMedia Intensive
An estimated 3.2 billion people are using social
media globally, or about 75 percent of all Internet
users...
Except my mom...
Unless you are a Kardashian … You will not be
able to connect to all of them.
11. @GothamWriters #SocialMedia Intensive
Risks
Managing social capital. Who do you accept as a
friend? Work colleagues? Nonwork friends?
Managing your content. What you share matters.
It’s forever in Library of Congress.
Managing progress. Lots of free tools to measure
as well as new contacts, new ideas.
13. @GothamWriters #SocialMedia Intensive
Social Media Success
Plan a strategy
How much time do you want to invest?
What is your message?
What actions do you want as a result?
Establish and measure goals
16. @GothamWriters #SocialMedia Intensive
“In January 2013, the number of Twitter users with
'social media' as part of their bio has grown to epic
proportions. The list now tops 181,000 – up from a
mere 16,000 when we first started tracking them
in 2009, according to FollowerWonk.”
-- Adweek
19. @GothamWriters #SocialMedia Intensive
Content
Relevant, useful, interesting
Easy to understand, and share
Friendly, conversational and engaging
Action oriented
Consider your goals and how the content will
align with them
Photos and video are important
20. @GothamWriters #SocialMedia Intensive
“What we ultimately want to do… is digitally
map the global economy. Our objective is to take
a step back and allow capital, all forms of
capital—intellectual capital, working capital, and
of course human capital– to flow to where it can
best be leveraged.”
– Jeff Weiner, LinkedIn CEO
28. @GothamWriters #SocialMedia Intensive
“Images have the ability to connect people from all
backgrounds, languages and cultures. They
connect us to aid workers halfway across the
world in Sudan, to entrepreneurs in San Francisco
and even to events in our own backyards.”
– Kevin Systrom, co-founder
30. Most Instagrammed city
Most liked color
Top Brand
@GothamWriters #SocialMedia Intensive
New York
Blue
Victoria's Secret
31. @GothamWriters #SocialMedia Intensive
300 million selfies posted though Sept. 30; New
York is No. 2.
A 38 percent increase in likes for Instagrams
with faces in them.
33. @GothamWriters #SocialMedia Intensive
“Before you start, you have to have a vision [or]
you're just going to burn out. Ask yourself why
you want to start your YouTube channel. You
see these hate comments, and you get so much
despair from it. Why you are doing it is going to
help drive you to continue.”
-- Michelle Phan, YouTube Makeup Expert
34. @GothamWriters #SocialMedia Intensive
Have a plan
Management challenge
Content distribution, rights
Title
Categories
Description
Contact information
Links
Unique
35. @GothamWriters #SocialMedia Intensive
Popular Channels – VSauce
Vsauce is a YouTube
channel brand created by
internet personality
Michael Stevens. The
channels feature videos
relating to various
scientific, psychological,
mathematical, and
philosophical topics, as
well as gaming,
technology, culture, and
other topics of general
interest.
36. @GothamWriters #SocialMedia Intensive
Popular Channels Vlog Brothers
Vlogbrothers (sometimes
stylized as VlogBrothers or
vlogbrothers) is a Video blog
channel on YouTube. The
Internet-based show is
created and hosted by the
Green brothers: John Green
and Hank Green.
38. @GothamWriters #SocialMedia Intensive
“You used to have to appeal to a mass market to get a
label to give you a chance, to get a film deal, to get a
book deal. Now you can kind of just go for it. And even if
you don't demand an audience of tens of millions of
people, you can go out and do it and reach your
audience of like 100 people, 1,000 people or 200,000
people.”
– David Karp, CEO, Tumblr
43. @GothamWriters #SocialMedia Intensive
“Twitter brings you closer. I mean, we see this
over and over again from our users. It brings them
closer to the action. It brings them closer to their
heroes.”
-- Dick Costolo, (Former) CEO, Twitter
45. @GothamWriters #SocialMedia Intensive
1.Tweet. Message with text, photos, links and videos.
2.Reply – click to converse.
3.Retweet. Rebroadcast to your followers
4.Like (Favorite). A way to save and a signal of
acknowledgment
5.Hashtag – latch onto trends, start trends, organize and find
6.Mention – name drop
50. @GothamWriters #SocialMedia Intensive
“Facebook was not originally created to be a
company. It was built to accomplish a social
mission - to make the world more open and
connected.”
– Mark Zuckerberg, CEO
