1. Government
Social Media
Presented by Kristy Fifelski
City of Reno Web Services Manager
Govloop – Microsoft Webinar
Oct. 14, 2010
Hands-on tips
from the City of
Reno, Nevada

2. Reno’s current stats…
Fans on Facebook: 8,524
Followers on Twitter: 1,624
YouTube Video views: 51,979

3. Why do people like connecting
with Reno via social media?
(we’re not even promoting it on our website…yet)
 New Reno.gov

4. Our three recommendations
Customize
Integrate
Have a sense of humor

5. Customize
Most social media sites allow
for some level of branding

6. Customize
To logo or not to logo?

7. Integrate

8. Integrate
Involver 

9. CMS
integration

10. the power
of the
share button

12. Please have a sense of humor
When is it okay?

16. Additional thoughts…
Deleting comments
Facebook ads
Metrics/reporting

21. Contact Me!
Kristy Fifelski
Web Services Manager
City of Reno, Nevada
fifelskik@reno.gov
775-785-5818
www.kristyfifelski.com