1. The Sports Bra Trigger Campaign A conceptual design by Kristy Allenby Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To design an email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras. Time limit: 8 hrs

4. How does the Sports Bra Trigger work? Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Susan applies sunscreen before her run. Susan, a grad student, checks her email when she first wakes up. She has an email with the day’s weather and a reminder to put her sunscreen by her sports bra in case she runs outside that day. The email and visual cue reminds Susan to check to make sure her sunscreen is next to her sports bra. When she gets dressed for her run later that day, she sees the sunscreen next to her sports bra and remembers to put it on. This is the trigger. Susan receives a weekly report on her sunscreen application to help turn it into a habitualized action. Later that night, Susan gets an email linking to a 2 question short survey tracking her sunscreen usage while running. She fills out the survey.

12. Summary: The Sports Bra Trigger Campaign An email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Weekly report on sunscreen usage Email with weather & reminder to set the trigger Running tip to keep participants interested in opening emails 2 question daily survey

13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7

14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7

15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here