The SassySEO.com (aka Kristin Rohan) presented SEO for Wordpress to the SBTUG.com on 24 February, 2010. The presentation covers basics of SEO (Search Engine Optimisation), and how it integrates and is useful (and important) for Wordpress sites. Specific Tools mentioned: SEO All in One Pack Please visit SassySEO.com for more tips and tricks on SEO. Other Sassy Presentation includes: http://www.slideshare.net/SassySEO/sassyseo-tales-of-a-human-search-engine Please visit http://www.youtube.com/sassySEOTV for helpful videos on SEO. SEO for Wordpress video coming soon...

1. SassySEO.com presents...
STOP
the (word)Press...
Plug In to SEO
...with Kristin Rohan
Kristin@SassySEO.com  @TheSassySEO

2. WordPress is Scalable & Flexible for SEO:
1 - New Site
2 - Established Site
3 - In-House SEO
4 - Outside SEO Partner
Kristin@SassySEO.com  @TheSassySEO

3. Hosting:
WordPress.com
No Ability for Google Analytics
Not Professional for Business
WordPress.org Self- Hosted
Desired Solution for:
Businesses/Bloggers = Revenue
Analytics/Measurement, Control
Kristin@SassySEO.com  @TheSassySEO

4. Universal SEO Best Practices:
Quality, Refreshed Content
Titles, Descriptions, Keyterms
Friendly Urls
Headings
Link Strategy
Easy Navigation/Clean Design
Social Media
Kristin@SassySEO.com  @TheSassySEO

5. Long-Term Blog/Site Strategy:
Who Do you Want to Be?
Organise into Sections/Pages
Don’t Multi-Categorise Posts
Plan Home Page Vision
Kristin@SassySEO.com  @TheSassySEO

6. Organise & Strategise:
Categories vs. Tags
Categories:
Define Sections
Use if Content is Varied
Long-Term Strategy for Organisation
Tags:
Like Keyterms for Each Page
Define/Validate Focused Content
Kristin@SassySEO.com  @TheSassySEO

7. Top Wordpress Plugin
for SEO:
All in One SEO Pack
http://wordpress.org/extend/plugins/all-in-one-seo-pack/
Top Features:
Easy installation and use for: Title, Descriptions & Keyterms
SEO integration for WP e-Commerce Sites
Auto Optimisation Options
Advanced Canonical URLs
Kristin@SassySEO.com  @TheSassySEO

8. FYI...
Home Page Meta Data
Edit in Plugin Section
Kristin@SassySEO.com  @TheSassySEO

9. Results in Search Engines:
Kristin@SassySEO.com  @TheSassySEO

10. Remember to Optimise Each Post:
Kristin@SassySEO.com  @TheSassySEO

11. Optimise URLs:
Kristin@SassySEO.com  @TheSassySEO

12. Measure, Measure, Measure!
Google Analytics
Use:
Embed Analytics Directly into Code
WordPress Plugins
Kristin@SassySEO.com  @TheSassySEO

13. How To Get Traffic:
Write Quality Content
Refresh, Update Regularly
Optimise Content
Link to Related Content
Engage with Visitors
Comment on other Blogs
Use Twitter
Kristin@SassySEO.com  @TheSassySEO

14. Top SEO Mistakes:
Duplicate Content/Tagging
Home Page Catch-All Posts
No Vision or Long-Term Strategy
No Measurement/Analysis/Optimising
Kristin@SassySEO.com  @TheSassySEO

15. More Resources:
http://mashable.com/2009/03/20/wordpress-seo-
plugins/
http://yoast.com/articles/wordpress-seo/
http://www.jimwestergren.com/seo-for-wordpress-blogs/
http://seoforwordpress.net/
http://www.bloggersbase.com/internet/10-basic-
newbie-must-have-wordpress-plug-ins-to-get-you-
started/
Kristin@SassySEO.com  @TheSassySEO

16. Stay in Touch!
Kristin Rohan
Kristin@SassySEO.com
@TheSassySEO - Twitter
SassySEOTV - YouTube
KristinNystromRohan - LinkedIn
SassySEO Essentials Emails - SassySEO.com
Kristin@SassySEO.com  @TheSassySEO