My presentation for my interviews for the Senior PM Role with Windows Phone. I got the job!

1. Senior Product
Manager,
Campaign
Marketing
Kristin Bockius, Candidate

2. Influencers:
Technologists, Students
Windows Phone Microsoft confidential.

3. Marketing to Students
 Take Café Mango to
College Campuses across
the US
 Target: top 200 Computer
Science Schools (same
target list as US DPE) to
help convert developers
too.
 Support Hack-a-thons
 Seeing is believing!
Free food + college students
+ Windows Phone demos =
3 CONVERTERS!
Windows Phone Microsoft confidential.

4. Marketing to Influencers
“Sh*t Girls Say” hit YouTube on Dec. 12, 2011, stemming from a popular
parody Twitter account @shitgirlssay. That account in itself was a parody
of the popular @shitmydadsays account, which also spawned a brief
CBS sitcom.
In less than a month, there have been three chapters of “Sh*t Girls Say,”
followed by Sh*t Just About Every Stereotype Under the Sun Says
videos. The original video has garnered more than 9 million views.
We can drive awareness with our own parodies by focusing on what
specific phone users say – highlighting the positives for Windows Phone.
 Sh*t Windows Phone Users Say
http://mashable.com/2012/01/27/shit-people-say-
quotes/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mash
able%29#4521915-Sht-People-Say-About-Sht-People-Say-Videos
4 Windows Phone Microsoft confidential.

5. Video…
http://youtu.be/Y7lJsYL0mfM
Windows Phone Microsoft confidential.

6. Mobile Learning Experience
6 Windows Phone Microsoft confidential.

7. Mainstream Market:
Moms
Windows Phone Microsoft confidential.

8. Marketing to Moms
8 Windows Phone Microsoft confidential.

9. Marketing to Moms
http://www.m2moms.com/index.php
http://marketingtomoms.org/
9 Windows Phone Microsoft confidential.

10. Questions?
Windows Phone Microsoft confidential.