Social media is becoming a crucial component of a marketing departments arsenal. This powerpoint was developed as an educational piece to explain how social media is used in the business setting. It also helps to explain the basics of Twitter and how to get started. In this presentation you will learn a few tips & tricks of using Twitter and you will also learn 10 reasons why people won't follow you on Twitter.

1. 0
The Power of Social Media
KRISTINA L STEWART
0

2. 1
Why use Social Media for business?
• Support marketing positioning &
demonstrate thought-leadership
• Increase online visibility
• Search engine rankings & SEO
• Create brand value and brand
awareness
KRISTINA L STEWART
1

3. 2
How to be successful in online B2B Marketing – 4 C’s
• Content – the creation of a steady stream of engaging content
• Connection – connecting with the audience you wish to attract
• Communication – communicating with them in an ongoing
conversation
• Conversion – and then converting them at the illusive moment of
need
• “B2B Marketing is arguably more of a marathon than a sprint in
marketing – you need to always have your 4 C’s engine going –
creating the best content, finding and connecting with your target
audience, sustaining the communications until they are ready to
convert – this way you have a fighting chance at making all your
marketing efforts count toward one goal – Sales!”
KRISTINA L STEWART
2

4. 3
KRISTINA L STEWART
3

5. 4
One Message Before Social Media…
KRISTINA L STEWART
4

6. 5
KRISTINA L STEWART
5

7. 6
KRISTINA L STEWART
6

8. 7
One Message After Social Media…
KRISTINA L STEWART
7

9. 8
KRISTINA L STEWART
8

10. 9
KRISTINA L STEWART
9

11. 10
KRISTINA L STEWART
10

12. 11
KRISTINA L STEWART
11

13. 12
What is Twitter
• Free social networking & micro-
blogging service
• Twitter is a real-time type of micro-
blogging – What’s going on right now?
• Great way to communicate and
network with contacts, old & new.
• You choose the content you want to
see and share.
KRISTINA L STEWART
12

14. 13
Why should I use Twitter?
• Great way to connect to people in the industry and build relationships
• Great way to connect to people with similar interests and viewpoints
• Easy and quick way to get a steady stream of ideas, content, links,
resources and tips focused on your area of expertise or interest
• Twitter has over 165 million users
• Over 140 millions Tweets per day
• Help spread content for Vibes and drive company goals!
KRISTINA L STEWART
13

15. 14
Twitter language
• Learning the language
• # Hashtag
• Handle
• Tweet
• RT
• DM
• News Feed
• Profile
• @ Mention
• Tweeps / Tweeple
KRISTINA L STEWART
14

16. 15
Setting up Your Twitter Account
• Choosing a handle
• Consider using your name so people can find you
• Keep it short; remember you only have 140 characters
• Who to follow?
• Do keyword searches
• Search by email address
• Settings
• Confirm email address
• Mobile
• Notifications
• Profile (Used for search)
• Design
KRISTINA L STEWART
15

17. 16
Finding people to follow
• Who you follow is everything
• What’s important to you
• People talking about mobile brands and industry
• Prospects
• Customers
• Influencers
• Experts
• Resources to help you – Twitter Directories
• http://www.twellow.com/
• wefollow.com/twitter/chicago
• http://justtweetit.com/
KRISTINA L STEWART
16

18. 17
What do I say?
• Bring value to your community
• Information
• Links
• Tips
• Humor
• Personality
• Humanity
KRISTINA L STEWART
17

19. 18
Social Media Best Practices
Do Don’t
Stay active, you’ll lose credibility and Don’t Spam! You’ll lose credibility and
more importantly engagement if you followers
don’t have consistent posts
Engage! Social Media is about Avoid blatant marketing; social media is
relationship building not a space for direct marketing
Remember quality over quantity; build Don’t try to grow too fast; avoid burning
a strong network yourself out
Create value; be a resource for your Don’t be a social climber; don’t only
followers connect with people who have a lot of
“followers,” “friends,” “connections”
Remember each platform has a Don’t forget to thank people! If someone
different etiquette and social culture re-tweets you, say thank you, it helps build
relationships
Be yourself, be authentic and be Don’t be a “social schizo”
transparent.
KRISTINA L STEWART
18

20. 19
10 Reasons people won’t follow you
• Your Twitter avatar is the egg (default photo)
• Your bio is empty (use keywords to help people find you)
• You don’t have any Tweets
• Your tweets are protected
• Your “follow to followed” ratio is unbalanced
• Auto-tweeting – incessantly Tweeting
• Broadcasting like a radio – again this is NOT a sales platform
• Being too self-promotional
• Incompatible content
• You haven’t engaged with anyone
KRISTINA L STEWART
19

21. 20
Tips & Tricks
• You have to build relationships and credibility in order to get people to
share your Tweets
• Be patient; it takes time to build a strong following
• Don’t try to be everything to everyone
• Don’t overuse hashtags – hashtags are used to join conversations
• Don’t put the same message on all platforms; they are all different
communities and different etiquette
• Include your Twitter handle in your Facebook info section
• Download Twitter app
• Create lists to watch certain people
KRISTINA L STEWART
20

22. 21
Tips & Tricks
• You can sign up to get SMS notifications on your phone when a
particular person tweets
• Twitter is not Facebook
• Don’t start a Tweet with a link. Put it near the end of your Tweet
• When you are talking directly to someone start with @name
• Use bit.ly to shorten links and save space
• Understand the difference between spamming and frequency;
Tweet often
• Change your home page to Twitter as a reminder to stay active
• Stay positive
KRISTINA L STEWART
21