The Athens-Limestone Community Association is a civic organization that aims to inform and engage with the public through cultural, educational, and historical activities that will honor the past and enrich the lives of current and future generations. This presentation was presented by Kristina Hendrix, APR before the ALCA Board asked her to be their PR and Community Relations Lead. This is one of her pro bono projects.

1. S
Athens Limestone
Community Association:
Positioning for the Future
Presented by Kristina Hendrix, APR

2. Overview
S Where are we now?
S Where do we want to go?
S Who do we want to get involved?
S How can we start?
S Trinity Project

3. SWOT Analysis
Strengths Weaknesses Opportunities Threats
Let’s look at where we are today!

4. ALCA Strengths
S 501 C 3 Status
S Strong Mission, Vision, and Goals
S Solid Board of Directors
S Built-in Audience
S Available Financial Resources

5. ALCA Weaknesses
S Name that doesn’t resonates with the
mission
S Similar Age Demographic
S Small number of revenue- generating
projects
S Name Recognition Year Round
S Small Team

6. ALCA Opportunities
S Unique mission from other non-profits
S Interesting story to share
S Reach a younger demographic
S Unite the community

7. ALCA Threats
S Other non-profits (Existing and Emerging)
S Lack of interest by community members
S Loss of financial resources

8. Fiscal Position

9. Positioning
S Keep the ALCA brand visible
S Expand the reach of ALCA efforts
S Become the premier non-profit for the
community
S Be an influencer in the community

10. Current vs. Future Target Audiences
Current Audiences Future Audiences
Trinity HS Alumni Athens/Limestone Community
Members
Trinity HS Descendants Historical Groups
Friends of Trinity Art Groups
Black Churches Agricultural Groups
Children’s Groups
Women’s Groups
All Churches
Educational Groups (Formal and
Informal)
Young Adults
We have to expand our target audiences
to be more inclusive!

11. Getting Started
S Build a diverse coalition
S Start a social media presence
S Write opinion editorials/articles for the newspaper
S Start a signature annual fundraising event
S Have a monthly event that keeps the brand in front of
people
S Start an online newsletter/publication
S Partner with other non-profits on special events and
programs

12. S
Athens Limestone
Community Association:
Positioning for the Future

13. Trinity HS Project Initial Start
S Perform informal and formal research
about the current state of the project
S Educate people as to why it is important
S Locate other cultural arts/community
centers that we could emulate
S Leverage existing relationships

14. Imperial Centre for the Arts and Sciences
Rocky Mount, NC
Arts, Science, Theater, Facility Rental, and Children’s Museum

15. Real Life Example: Imperial Centre
S City-owned/operated museum and cultural
arts center; Managed by the Parks and
Recreation Group
S Job Creator
S Shares the story of Rocky Mount and other
cultures that interests the community
S Fiscally Strong because of ticket sales and
other revenue-generating ways

16. Benefits of the Trinity HS Project
S Make this an attraction for Athens
S Tells the ENTIRE Athens and Limestone
County Story
S Keeps the Trinity story alive
S Ability to tell more stories about Athens
and Limestone County

17. S
Athens Limestone
Community Association:
Positioning for the Future