1. Kristina
Hendrix,
APR
Communications
Consultant
Emerald
Coast
Public
Relations
Organization
Tuesday,
October
27,
2015

3. It
is
ensuring
that
all
of
your
key
stakeholders
understand
your
communication
goals.
Being
at
the
RIGHT
PLACE,
at
the
RIGHT
TIME,
with
the
RIGHT
PEOPLE
saying
the
RIGHT
STUFF!

4. ¡ Gives
focus
to
each
discipline
¡ Makes
your
team
stronger
¡ Ensures
your
leadership
knows
your
team’s
role

5. ¡ Get
yourself
organized
¡ Identify
key
people
-­‐
INTERNALLY
AND
EXTERNALLY
¡ Explain
their
role
to
them
¡ Share
with
them
the
overall
goal
¡ Assign
their
tasks
to
them
Empower
Your
Team
Members!
Photos
courtesy
of
Al.com
and
Saturday
Down
South

6. 1. Goals
2. Target
Audiences
3. Objectives
4. Strategies
5. Tactics
6. Activities
7. Evaluation
8. Materials
9. Budget
10. Timeline/Task
List
Put
Your
Plan
on
Paper!

7. ¡ Share
your
plan
with
your
senior
leadership
and
partners
¡ Give
status
updates
with
your
team
Get
Your
Senior
Leadership’s
Approval
Early!

8. ¡ Print
all
documents
¡ Plan
final
meetings
with
everyone
¡ Expect
the
unexpected!
Be
ready
to
answer
ALL
questions!
NASA Office of Communications
Stennis Space Center
RS-25 Engine Test – Event Plan
August 13, 2015

9. ¡ Develop
a
lessons
learned/
after
action
report
¡ Brief
your
senior
leadership
about
the
progress
¡ THANK
your
team
members!
People
can
only
reward
you
for
what
you
told
them!
www.nasa.gov/sls
SLS Rocket Engine Hot Fire Test
Communications After Action Summary
www.nasa.gov/sls
Communications Accomplishments
8706.4
Media Relations/Television
• More than 40 registered traditional media attended
• Media toured the Stennis Space Center prior to the
test
• Collaborated with NASA Edge, Marshall TV and
Stennis Space Center to broadcast the NASA Social
engine test for NASA TV
526 web, broadcast and radio stories during the week
of August 10th reaching 1.9 million people!
NASA Edge’s Blair Allen,
Chris Giersch, and Franklin
Fitzgerald along with SLS
PAO Kim Henry and Stennis
Engineer Gary Benton
explained the test on the
NASA TV broadcast.

10. ¡ Find
an
awards
category
that
fits
your
project
¡ Look
at
programs
that
are
specific
to
your
industry
Become
an
“award-­‐winning”
practitioner!

12. Kristina
Hendrix,
APR
Communications
Consultant
Emerald
Coast
Public
Relations
Organization
Tuesday,
October
27,
2015