International Conference for Weblogs and Social Media, Kristin Stecher and Scott Counts

1. Thin Slices of Online Profiles Kristin Stecher and Scott Counts

2. Impression Formation Process Realistic Accuracy Model (Funder, 1995)

5. Online

8. Part I, Brief Profiles “ Your task is to find a friend in this social network.” Compare sets of 3 profiles. 1. Choose an important attribute. 2. View your selected attributes. 3. Rank the profiles. 44 Participants

14. Attribute Perceived Utility Attribute Perceived Utility Photo 31.8% Gender 15.7% Interests 29.1% Relationship Status 13.9% Interested In 28.9% College 13.0% About Me 26.4% Full Name 13.0% Political Views 25.7% Concentration 12.7% Activities 24.5% Status 12.7% Looking For 22.5% Current Town 11.1% Movies 21.4% Hometown 10.7% Religious Views 21.4% Number of Friends 10.5% Quotes 19.8% Last Updated 9.5% Employer 18.9% Name 9.3% Books 18.2% Networks 9.3% TV Shows 16.6% Birthday 8.0% Music 16.4% High School 6.6% Number of Groups 6.1%

15. Attribute Predictiveness Attribute Predictiveness Name 14.9 Interested In 17.6 High School 15.0 Full Name 17.7 Gender 15.7 Looking For 17.7 Photo 15.9 Political Views 17.7 Status 15.9 Movies 17.9 Number of Groups 16.1 Books 18.2 Activities 16.6 Concentration 18.6 About Me 16.7 Relationship Status 18.7 Interests 16.7 Music 18.8 Number of Friends 16.8 College 18.9 Hometown 17.0 Religious Views 18.9 Birthday 17.5 Networks 19.0 Current Town 17.5 Quotes 19.7 Employer 17.6 TV Shows 20.6 Last Updated 21.1

16. Attribute Diagnosticity Attribute Diagnosticity College 2.75 Quotes 2.35 TV Shows 2.70 Interested In 2.34 Music 2.66 Books 2.33 Looking For 2.61 Relationship Status 2.27 Networks 2.58 Current Town 2.15 Movies 2.54 Activities 2.14 Gender 2.47 Photo 2.12 Religious Views 2.41 Last Updated 2.09 Employer 2.40 Full Name 2.07 Hometown 2.40 Status 2.02 Political Views 2.40 Concentration 2.00 Birthday 2.39 High School 1.98 Interests 2.37 About Me 1.92 Number of Friends 2.37 Number of Groups 1.89 Name 1.71

17. Predictiveness x Diagnosticity Trade-Off’s y = 95.77x4 - 804.0x3 + 2490.x2 - 3360.x + 1709

21. Attribute Perceived Utility Attribute Perceived Utility Photo 55.6% College 14.1% Interests 35.5% Looking For 12.5% About Me 34.9% Gender 12.3% TV Shows 26.2% Relationship Status 12.2% Activities 25.6% Networks 11.5% Movies 24.1% Current Town 11.1% Music 23.6% Birthday 9.0% Interested In 22.9% Full Name 9.0% Books 21.1% Status 8.6% Quotes 21.0% Last Updated 8.5% Political Views 18.2% Hometown 8.1% Employer 17.4% Name 7.4% Concentration 15.1% High School 7.3% Religious Views 14.5% Number of Groups 7.1% Number of Friends 5.6%

22. Attribute Predictiveness Attribute Predictiveness Photo 17.8 Last Updated 20.8 Employer 18 Interested In 21 Hometown 18.3 College 21.1 Interests 18.3 Concentration 21.1 Current Town 18.7 Political Views 21.1 Movies 18.7 Quotes 21.1 Activities 18.8 Relationship Status 21.2 About Me 18.9 Birthday 21.4 Books 19 Number of Friends 21.5 TV Shows 19.4 Status 22.1 Networks 20 High School 22.4 Full Name 20.2 Name 22.8 Music 20.4 Religious Views 23 Gender 20.8 Number of Groups 23.1 Looking For 23.9

23. Attribute Diagnosticity Attribute Diagnosticity Religious Views 2.78 Activities 2.16 Employer 2.62 Movies 2.09 Photo 2.55 About Me 2.08 Current Town 2.46 Full Name 2.05 Number of Groups 2.37 Interests 2.04 TV Shows 2.35 Music 2.04 Political Views 2.34 Interested In 2.02 Concentration 2.33 Name 1.99 High School 2.32 Networks 1.99 Last Updated 2.31 Gender 1.89 Birthday 2.3 Status 1.86 Books 2.27 Looking For 1.85 Number of Friends 2.26 Relationship Status 1.75 Hometown 2.19 Activities 2.16 Movies 2.09

25. Predictiveness x Diagnosticity y = 612.1x 4 - 5417x 3 + 17885x 2 - 26106x+14264

26. Suggestion

27. Thin Slices of Online Profiles Kristin Stecher and Scott Counts