Kristi Cates

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-Direct NE and SW Europe program planning and execution to achieve WW marketing objectives. -Manage the integrated ICS Marketing funding and planning of assets and offers to support awareness, demand generation and enablement. -Manage the Social Business program HQ budget from allocation to spend. -Lead program planning and performance by audience and roles. -Lead program integration and interlock with Sales. -Lead Industry Asset Development -Lead Launch activation initiative

aha_moments newwaytowork social_software ibm_verse

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-Direct NE and SW Europe program planning and execution to achieve WW marketing objectives. -Manage the integrated ICS Marketing funding and planning of assets and offers to support awareness, demand generation and enablement. -Manage the Social Business program HQ budget from allocation to spend. -Lead program planning and performance by audience and roles. -Lead program integration and interlock with Sales. -Lead Industry Asset Development -Lead Launch activation initiative

aha_moments newwaytowork social_software ibm_verse