Presentation at the 2010 New York Archives conference.

1. Advocating for Sustainabilityin Archives, Communities, and the Profession:A Behavioral Approach Kristen Yarmey-Tylutki, MLS Digital Services Librarian The University of Scranton NYAC 2010

2. Photos courtesy of Brian Vallelunga, Mr. T in DC, Karen Beil, and BikePortland.org (all under Creative Commons licenses)

7. Decreasing barriers Photo by kristenyt

8. Increasing incentives Photo courtesy of Richard Drdul(under a Creative Commons license)

9. Increasing incentives

10. Increase incentives Photo courtesy of dolescum (under a Creative Commons license)

11. but it’s not enough. Information is a start…

12. Community-Based Social Marketing

13. Community-Based Social Marketing

14. Commitment

15. Commitment

16. Commitment

17. Community-Based Social Marketing

18. Active involvement Blog post courtesy of Beinecke Library (used with permission)

19. Active involvement Photos courtesy of Meggan Smith (used with permission)

20. Photo by kristenyt Active involvement

21. Photo courtesy of Moffitt Library (used with permission) Active involvement

22. Active involvement Images courtesy of Gail Borden Public Library (used with permission)

23. Community-Based Social Marketing

24. Photos courtesy of Gail Borden Public Library (used with permission) Direct contact and social diffusion

25. Photos courtesy of Gail Borden Public Library (used with permission) Direct contact and social diffusion

26. Direct contact and social diffusion

27. Direct contact and social diffusion

28. Direct contact and social diffusion

29. Community-Based Social Marketing

30. Norms Photos courtesy of feministjulie (under a Creative Commons license) and Keith Hinzman, LEED AP (used with permission)

31. Norms

32. Norms

33. Community-Based Social Marketing

34. Feedback

35. Feedback

36. Feedback

37. Community-Based Social Marketing

38. Prompts Photos by kristenyt

39. Photo by kristenyt Prompts

40. Photo by kristenyt Prompts

41. Photo by kristenyt Prompts

42. The Bottom Line Sustainable archives

43. The Bottom Line Host institution You

44. Recommended Resources Green Archives (coming soon!) Doug McKenzie Mohr, Fostering Sustainable Behavior Gerald T. Gardner and Paul C. Stern, Environmental Problems and Human Behavior Sarah S. Brophy and Elizabeth Wylie, The Green Museum Maria Anna Jankowska, “Sustainability Challenge for Academic Libraries: Planning for the Future College and Research Libraries” (preprint) The Green Library (blog) Going Green @ Your Library (blog) Green Museums (wiki) My delicious links: greenarchives, greenlibrary, greenmuseum