SlideShare ist ein Scribd-Unternehmen logo

Interactive Marketing for Scholarly Publishers

•Als PPT, PDF herunterladen•
•
Collaborative Knowledge Foundation
Collaborative Knowledge Foundation

Use scholarly publication website as an interactive marketing tool

TechnologieBusinessBildung
1 von 23
Interactive Publishing Kristen Fisher Ratan HighWire Press
 
Moving Publishing Past the Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Level: Identify Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Single User dbase Usage Data
Tactical Level: Pick Your Weapons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Warning! The following examples are completely fictitious. Any similarity to existing or planned campaigns is coincidental, lucky or just plain spooky.
Increasing usage for current subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1
Contents RESEARCH ARTICLES: Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? Outbreaks of Avian Influenza A (H5N1) in Asia Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans MEDICAL NEWS & PERSPECTIVES: Drug, Vaccine Research Target Avian Flu BOOK AND MEDIA REVIEWS: Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality MULTIMEDIA: Avian Flu Update from Russ Lopez More  LEARN MORE Sign up for RSS/alerts On Avian Flu NOW! Find out How to Subscribe To The Avian Flu Collection Avian Flu Special Collection GO Post Code Map likely spread of Avian Flu in your region
Widgets: Marketing and Dissemination Tools
Scholarly Widgets
Where Widgets Can Be Found
Using Widgets and Ads 1. Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? 2. Outbreaks of Avian Influenza A (H5N1) in Asia 3. Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans 4. Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality 5. Drug, Vaccine Research Target Avian Flu 6. Fighting Avian Flu 7. Mixed Success Found for Avian Flu Vaccine 8. Bird Flu: A Virus of Our Own Hatching MOST READ CITED AVIAN FLU SPECIAL COLLECTION AVIAN FLU SPECIAL COLLECTION Free Trial Sign Up Now! JAMA Avian Flu Update Latest Medical Information Free trial available now http://flu. jama.ama-assn.org/ Pandemic Preparedness Emerging Disease Outbreak Avian Flu
Monetizing Existing Content ,[object Object],[object Object],[object Object],[object Object],Goal 2
Relevant Offer Placement Related Articles: 1.------------------------------------------ 2. ----------------------------------------- 3. ----------------------------------------- 4. ----------------------------------------- 5. ----------------------------------------- Purchase all 5 now for 50% off ?
What We Can Know About Users
Targeting Pages and Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3
protein characterization
Building on What We Know Your Google Search of “protein characterization” will return 2665 results on this site ,[object Object],[object Object],[object Object],[object Object],Sign up now and receive 50% discount! ,[object Object],[object Object],[object Object],现在报名参加并且接受 50% 折扣 ! ,[object Object],[object Object],[object Object],[object Object],Ahora firme para arriba y reciba un descuento del 50%
click LA CARACTERIZACIÓN DE LA PROTEÍNA POR TECLEO UNIMODAL DE LA FIBRA El lector de la placa de DynaPro hace le por lo menos 10 veces más productivas que usted está con un sistema de la hornada DLS 蛋白质描述特性由单模纤维 DynaPro 板材读者比您与批 DLS 系统使您至少 10 倍有生产力 DLS
 
Key Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

Empfohlen

Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Collaborative Knowledge Foundation
 
Collaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Knowledge Foundation
 
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Collaborative Knowledge Foundation
 
Open Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateOpen Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateCollaborative Knowledge Foundation
 
Collaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation
 
271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6Society for Scholarly Publishing
 
Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Market Research Reports, Inc.
 
Creative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursCreative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursKelli Burns
 

Empfohlen

Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Is Web 2.0 Changing Scholarly Publishing?
Is Web 2.0 Changing Scholarly Publishing?Collaborative Knowledge Foundation
 
Collaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Open Source Tools for Open Science
Collaborative Open Source Tools for Open ScienceCollaborative Knowledge Foundation
 
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...
Systemic Change in Knowledge Production: Introducing the Collaborative Knowle...Collaborative Knowledge Foundation
 
Open Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateOpen Access. It's not a choice. It's a mandate
Open Access. It's not a choice. It's a mandateCollaborative Knowledge Foundation
 
Collaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation: Systemic Change in Knowledge Production
Collaborative Knowledge Foundation: Systemic Change in Knowledge ProductionCollaborative Knowledge Foundation
 
271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6271 kristen ratan interactive_mkg_ssp2008_v0 6
271 kristen ratan interactive_mkg_ssp2008_v0 6Society for Scholarly Publishing
 
Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Vulvar Cancer - Pipeline Insight, 2018
Vulvar Cancer - Pipeline Insight, 2018Market Research Reports, Inc.
 
Creative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursCreative Research Strategies for Start Ups and Entrepreneurs
Creative Research Strategies for Start Ups and EntrepreneursKelli Burns
 
pr distribution services-in-united-kingdom
pr distribution services-in-united-kingdompr distribution services-in-united-kingdom
pr distribution services-in-united-kingdomPragencyuk
 
Keeping Up to Date
Keeping Up to DateKeeping Up to Date
Keeping Up to Datebellalli
 
Zender Asbpe
Zender AsbpeZender Asbpe
Zender AsbpeErin Hallstrom
 
E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)SWOPER Analytics
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareConnie Bensen Lund
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand EquityDana Boo
 
Pyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl
 
Information overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsInformation overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsElizabeth Mamo
 
High Impact Marketing
High Impact MarketingHigh Impact Marketing
High Impact MarketingGaetan Giannini
 
Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...ubcphysioblog
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool PALLAV GROVER
 
Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Hamill Associates Ltd
 
Building Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingBuilding Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingLithium
 
The Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingThe Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingBrayton Dawson
 
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxBowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
 
Measuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessMeasuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessRyan Withop
 
101 price
101 price101 price
101 priceSociety for Scholarly Publishing
 
Optimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsOptimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsGRice7
 
Beyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceBeyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceCollaborative Knowledge Foundation
 
Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Collaborative Knowledge Foundation
 

Weitere ähnliche Inhalte

Ähnlich wie Interactive Marketing for Scholarly Publishers

pr distribution services-in-united-kingdom
pr distribution services-in-united-kingdompr distribution services-in-united-kingdom
pr distribution services-in-united-kingdomPragencyuk
 
Keeping Up to Date
Keeping Up to DateKeeping Up to Date
Keeping Up to Datebellalli
 
E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)SWOPER Analytics
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareConnie Bensen Lund
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand EquityDana Boo
 
Pyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl
 
Information overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsInformation overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsElizabeth Mamo
 
Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...ubcphysioblog
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogartyWilla Fogarty
 
Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool PALLAV GROVER
 
Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Hamill Associates Ltd
 
Building Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingBuilding Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingLithium
 
The Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingThe Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingBrayton Dawson
 
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxBowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
 
Measuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessMeasuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessRyan Withop
 
Optimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsOptimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsGRice7
 

Ähnlich wie Interactive Marketing for Scholarly Publishers (20)

pr distribution services-in-united-kingdom
pr distribution services-in-united-kingdompr distribution services-in-united-kingdom
pr distribution services-in-united-kingdom
 
Keeping Up to Date
Keeping Up to DateKeeping Up to Date
Keeping Up to Date
 
Zender Asbpe
Zender AsbpeZender Asbpe
Zender Asbpe
 
E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)E-recommendation for pharma (SWOPER Analytics)
E-recommendation for pharma (SWOPER Analytics)
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health Care
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand Equity
 
Pyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for HealthcarePyxl Webinar: Inbound Marketing for Healthcare
Pyxl Webinar: Inbound Marketing for Healthcare
 
Information overload rx_for_dental_professionals
Information overload rx_for_dental_professionalsInformation overload rx_for_dental_professionals
Information overload rx_for_dental_professionals
 
High Impact Marketing
High Impact MarketingHigh Impact Marketing
High Impact Marketing
 
Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...Staying up-to-date with your practice – current awareness for health professi...
Staying up-to-date with your practice – current awareness for health professi...
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogarty
 
Traction review -willa fogarty
Traction review -willa fogartyTraction review -willa fogarty
Traction review -willa fogarty
 
Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool Fan Harvest - A Social Media tool
Fan Harvest - A Social Media tool
 
Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011Social Media for Business Success: Life Sciences January 2011
Social Media for Business Success: Life Sciences January 2011
 
Building Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth MarketingBuilding Customer Networks for Successful Word of Mouth Marketing
Building Customer Networks for Successful Word of Mouth Marketing
 
The Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted AdvertisingThe Greatest Strategy for Targeted Advertising
The Greatest Strategy for Targeted Advertising
 
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxBowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docx
 
Measuring Virality in a SaaS Business
Measuring Virality in a SaaS BusinessMeasuring Virality in a SaaS Business
Measuring Virality in a SaaS Business
 
101 price
101 price101 price
101 price
 
Optimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPsOptimizing the Digital Channel for HCPs
Optimizing the Digital Channel for HCPs
 

Mehr von Collaborative Knowledge Foundation

Beyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceBeyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceCollaborative Knowledge Foundation
 
Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Collaborative Knowledge Foundation
 
Publishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensivePublishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensiveCollaborative Knowledge Foundation
 
A Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructureA Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructureCollaborative Knowledge Foundation
 
Seeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly CommunicationSeeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly CommunicationCollaborative Knowledge Foundation
 
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devicesNew Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devicesCollaborative Knowledge Foundation
 

Mehr von Collaborative Knowledge Foundation (12)

Beyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open ScienceBeyond the journal: How Open Infrastructure can Accelerate Open Science
Beyond the journal: How Open Infrastructure can Accelerate Open Science
 
Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...Scholarly Infrastructure: Baking in equity and community alignment into open ...
Scholarly Infrastructure: Baking in equity and community alignment into open ...
 
Publishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensivePublishing infrastructure: the good, the bad, and the expensive
Publishing infrastructure: the good, the bad, and the expensive
 
Building an Open Science Movement: learning from the enemy
Building an Open Science Movement: learning from the enemyBuilding an Open Science Movement: learning from the enemy
Building an Open Science Movement: learning from the enemy
 
Pitfalls on the Road to Open Science: forming a movement
Pitfalls on the Road to Open Science: forming a movementPitfalls on the Road to Open Science: forming a movement
Pitfalls on the Road to Open Science: forming a movement
 
The Open Source Ecosystem Transforming Research Communication
The Open Source Ecosystem Transforming Research CommunicationThe Open Source Ecosystem Transforming Research Communication
The Open Source Ecosystem Transforming Research Communication
 
Beyond the journal coko and the open source ecosystem
Beyond the journal coko and the open source ecosystemBeyond the journal coko and the open source ecosystem
Beyond the journal coko and the open source ecosystem
 
A Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructureA Diverse ecosystem of open source scholarly communications infrastructure
A Diverse ecosystem of open source scholarly communications infrastructure
 
Seeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly CommunicationSeeding a New Ecosystem: Open Infrastructure for Scholarly Communication
Seeding a New Ecosystem: Open Infrastructure for Scholarly Communication
 
Metrics: The New Black?
Metrics: The New Black?Metrics: The New Black?
Metrics: The New Black?
 
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devicesNew Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
New Markets for Scholarly Publishers: iPhone, Kindle and other mobile devices
 
Social Media, Social Capital and Generation G
Social Media, Social Capital and Generation GSocial Media, Social Capital and Generation G
Social Media, Social Capital and Generation G
 

Kürzlich hochgeladen

Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfOverkill Security
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 

Kürzlich hochgeladen (20)

Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

Interactive Marketing for Scholarly Publishers

  • 1. Interactive Publishing Kristen Fisher Ratan HighWire Press
  • 2.  
  • 3.
  • 4.
  • 5. Single User dbase Usage Data
  • 6.
  • 7. Warning! The following examples are completely fictitious. Any similarity to existing or planned campaigns is coincidental, lucky or just plain spooky.
  • 8.
  • 9. Contents RESEARCH ARTICLES: Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? Outbreaks of Avian Influenza A (H5N1) in Asia Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans MEDICAL NEWS & PERSPECTIVES: Drug, Vaccine Research Target Avian Flu BOOK AND MEDIA REVIEWS: Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality MULTIMEDIA: Avian Flu Update from Russ Lopez More  LEARN MORE Sign up for RSS/alerts On Avian Flu NOW! Find out How to Subscribe To The Avian Flu Collection Avian Flu Special Collection GO Post Code Map likely spread of Avian Flu in your region
  • 10. Widgets: Marketing and Dissemination Tools
  • 12. Where Widgets Can Be Found
  • 13. Using Widgets and Ads 1. Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? 2. Outbreaks of Avian Influenza A (H5N1) in Asia 3. Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans 4. Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality 5. Drug, Vaccine Research Target Avian Flu 6. Fighting Avian Flu 7. Mixed Success Found for Avian Flu Vaccine 8. Bird Flu: A Virus of Our Own Hatching MOST READ CITED AVIAN FLU SPECIAL COLLECTION AVIAN FLU SPECIAL COLLECTION Free Trial Sign Up Now! JAMA Avian Flu Update Latest Medical Information Free trial available now http://flu. jama.ama-assn.org/ Pandemic Preparedness Emerging Disease Outbreak Avian Flu
  • 14.
  • 15. Relevant Offer Placement Related Articles: 1.------------------------------------------ 2. ----------------------------------------- 3. ----------------------------------------- 4. ----------------------------------------- 5. ----------------------------------------- Purchase all 5 now for 50% off ?
  • 16. What We Can Know About Users
  • 17.
  • 19.
  • 20. click LA CARACTERIZACIÓN DE LA PROTEÍNA POR TECLEO UNIMODAL DE LA FIBRA El lector de la placa de DynaPro hace le por lo menos 10 veces más productivas que usted está con un sistema de la hornada DLS 蛋白质描述特性由单模纤维 DynaPro 板材读者比您与批 DLS 系统使您至少 10 倍有生产力 DLS
  • 21.  
  • 22.