Va women in biz 2014 social strategy
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The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
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Va women in biz 2014 social strategy
- 1. Setting Social Strategy VA Women in Business 2014 #VABizSocial @Kristen_Ferrer
- 2. TODAYâS AGENDA ⢠THE ROLE OF SOCIAL MEDIA ⢠Setting Strategy ⢠Getting started with the demographics ⢠Content ⢠Time investment
- 3. WHAT IS SOCIAL MEDIA EVEN GOOD FOR ANYWAY? No single channel reaches people effectively at every stage of the journey. Instead, each channel is strongly suited for a more focused purpose.
- 5. ARE YOU BUILDING BRAND AWARENESS OR SALES? Conversion Probability Prospect Quality Retargeting Social Media Display Email Brand Search Generic Search Social media is fantastic for generating targeted, qualified brand awareness.
- 6. TODAYâS AGENDA ⢠The Role of Social Media ⢠SETTING STRATEGY ⢠Getting started with the demographics ⢠Content ⢠Time investment
- 7. ELEMENTS OF YOUR SOCIAL STRATEGY 1. Primary Goals/Objectives 2. Target Audiences 3. Integration 4. Capacity/Team 5. Tools and Tactics 6. Content & Calendar of Activities 7. Measuring Success 8. Evaluation
- 8. EXAMPLE: VIRTRU SOCIAL MEDIA Goals: Increase brand awareness; drive traffic to our blog Target Audiences: ⢠The general public with nothing to hide but understand the value & purpose of privacy; particular emphasis on Boomers and Gen X/Y male and female ⢠SMBs who need a secure & cost-effective way to deliver their business communications; particular focus on law, accounting & finance ⢠Doctors, dentists & medical facilities that consistently send sensitive patient information and records ⢠County & city governments; focus on the HIPAA compliance aspect Integration: Will support events, PR, customer inquiries, tech support, and other activities
- 9. VIRTRU Team: Digital Marketing Manager for strategic direction + ad hoc consultant for execution Tools & Tactics: ⢠Networks: Facebook, Twitter, LinkedIn, Google+ ⢠Tools: Bufferapp, Hootsuite, Social Bro, Tweriod Content & Calendar:
- 10. MEASURING SUCCESS: VIRTRU MARKETING ANALYTICS TAXONOMY: PROBLEM > GOAL > KPI > METRICS VIRTRU PROBLEM: Virtru was presenting at the Privacy Identity Innovation Conference last week in Silicon Valley â How much mileage can we get out of the time and resource investment? VIRTRU GOAL(S): ⢠50 new sign-ups/downloads of the app ⢠Grow that @VirtruPrivacy twitter account by at least 150 new followers ⢠Get 4-6 Retweets, mentions, or other engagements VIRTRU KPIs: ⢠Downloads ⢠New twitter followers ⢠Engagement on Twitter VIRTRU METRICS: ⢠Site traffic, time on site and pages per visit
- 11. EVLUATIONS: VIRTRU VIRTRU PERFORMANCE: ⢠Downloads/Conversions: 0 ⢠Grew Twitter Followers: 5 ⢠Twitter Engagement: 310 RT, 397 @Mentions, 946 Favorites ⢠Pii2014 list: 123 members ⢠Grew Facebook: 5 ⢠Facebook engagement: 68 Link Clicks, 152 Post Clicks, 23 Page Likes, 4 shares Summary: ⢠We did a multi-touch social media campaign to promote Virtruâs participation in the Privacy Identity Innovation, pii2014, Conference. In addition to two blog posts (and a third being written and posted a week later), we promoted three tweets surrounding the #pii2014, promoted two Facebook posts, and posted on the LinkedIn company page. We saw a large amount of Twitter engagement, the majority of which came through organic, natural one to one engagement. ⢠Total cost of the campaign was $165.74 ⢠The main goal I set was to get 50 product downloads and 150 new Twitter followers, neither of which was realized.
- 12. TODAYâS AGENDA ⢠The Role of Social Media ⢠Setting Strategy ⢠CHANNEL OVERVIEW ⢠Content ⢠Time investment
- 13. Todayâs Agenda
- 14. FACEBOOK FACTS
- 15. FACEBOOK IS AN ADVERTISING TOOL Fact: Facebook changed their algorithms so organic posts reach far fewer fans now. To make the most of Facebook, design an interest or behavioral-based targeting campaign and you will need to spend money.
- 16. TWITTER FACTS
- 17. TWITTER IS A DISCOVERY + COMMUNICATION TOOL Fact: Twitter is real-time and great at communication and one-to-one outreach. To make the most of Twitter, put together a list of influencers in your space, then follow and RT them. Live events present good opportunities to take advantage of many peopleâs focused attention.
- 18. LINKEDIN FACTS
- 19. LINKEDIN IS A PROFESSIONAL ASSET Fact: LinkedIn is a B2B marketing opportunity Reach people based on their industry, skill set, or pay grade. Utilize Groups to become âinfluencersâ and get exponential reach.
- 20. GOOGLE+ FACTS
- 21. GOOGLE+ IS MANDATORY FOR SEO Fact: It is still kind of earlyâŚish. Getting in on Google+ may give you an advantage in organic search rankings; grow your network and deliver relevant content.
- 22. GOOGLE+ VS. FACEBOOK Facebook is where you talk to people you know. (Relationship Graph) Google+ is where you talk to people you want to know. (Interest Graph)
- 23. INSTAGRAM FACTS
- 24. INSTAGRAM HAS A HIGH NUMBER OF ENGAGED USERS Fact: Instagram has the clear edge in engagement over Twitter Almost 6 in 10 Instagram users report using the platform on a daily basis, second only to Facebook (63%) and significantly ahead of Twitterâs 46%. Just 23% of Pinterest users and 13% of LinkedIn users report logging on daily.
- 25. PINTEREST FACTS
- 26. 26 PINTEREST IS GREAT TO REACH WOMEN Fact: The users of this platform pin 3,472 images per minute⌠Pinterestâs format lends itself naturally to a rapid-fire pinning process that spreads content like wildfire and is especially valuable to brands smart about linking directly from Pins to product sites.
- 27. INCOME BREAKDOWN
- 28. 28 TUMBLR FACTS 1. The average Tumblr user visits about 67 pages every month. 2. Tumblr is most popular with the 18-to-29 year old age bracket.; about 13% of this demographic have used the site. 3. 66% of all visitors are under the age of 35, while 39% are under 25 years-old. 4. About 36% of users are parents. 5. Roughly 35% of all Tumblr visitors earn more than $50,000 annually. 6. The average visit on Tumblr is around 14 minutes, which is more than on Facebook and Twitter. 7. Tumblr users are divided equally between genders with 51% of US Tumblr users being male.
- 29. 29 TUMBLR IS AN INTERESTNG MIX Fact: Tumblr has 34 million users - 46% of these users were between the ages of 16 and 24 Post like Pinterest; Tag like Twitter; Think like Instagram; Promote like Facebook.
- 30. 30 YOUTUBE FACTS ⢠106.7 million unique visitors per month ⢠1 hour & 47 minutes = time spent per person per month ⢠There are 4 billion views per day on YouTube ⢠60 hours of video are uploaded to YouTube every minute ⢠44% of YouTubeâs users are aged between 12 and 34 ⢠It handles 10% of the internetâs traffic ⢠Average video duration is 2 minutes 46 seconds Fact: YouTube is owned by Google, so it is a good idea to use this platform to host your videos
- 31. LOCATION BASED SOCIAL MEDIA 15 Million Users 60% male Biggest users: 25-34 16.5 Million Users Predominantly female Biggest Users: 25-34
- 32. TODAYâS AGENDA ⢠The Role of Social Media ⢠Setting Strategy ⢠Getting started with the demographics ⢠CONTENT ⢠Time investment
- 33. DIFFERENT PLATFORMS, DIFFERENT CONTNET
- 34. DIFFERENT CHANNELS, DIFFERENT CONTENT
- 35. 35 TIPS FOR GENERATING NATIVE SOCIAL CONTENT 1. Know thy platform You canât expect to create compelling native content for a given social platform if you donât really even understand it. Have you even used Pinterest before? Try it out. Pay attention to whatâs most popular, and how people interact. Anything less will immediately expose your brand as out of touch.
- 36. TIPS FOR GENERATING NATIVE SOCIAL CONTENT 2. The best content is ânativeâ Facebook, Instagram, Pinterest and Tumblr all emphasize imagery. But that doesnât mean the audiences are the same, or that theyâre looking for the same things. Some value wit, others art. 3. Donât interrupt, entertain No one ever said: âI love Facebook because I can catch up on the latest news from favorite brands and share their self-serving product plugs with my friends, coworkers and loved ones.â Remember â people view social media as entertainment.
- 37. CONTENT MIX MEOW MIX: 100% JUST KIDDING!! RECOMMENDED: ⢠Custom/Owned: 40-50% ⢠Curated: 30-40% ⢠Engagement: 20-30%
- 38. CONTENT CONTINUED EDITORIAL CALENDAR TOPICS SHEET
- 39. TODAYâS AGENDA ⢠The Role of Social Media ⢠Setting Strategy ⢠Getting started with the demographics ⢠Content ⢠TIME & RESOURCE INVESTMENT
- 40. TIME INVESTMENT: FACEBOOK ⢠Once a Week: ⍠Build 7-10 posts (15-20 minutes) ⍠Add, edit and finalize links (5-10 minutes) ⍠Schedule Posts (5 minutes) ⢠Daily: ⍠Check posts, engage with fans, answer questions, etc. (15-20 minutes) ⍠Advertising (20-30 minutes) - optional ⢠Monthly reporting will take about an hour to review post and ad performance Your weekly investment can be as little as 3 hours a week.
- 41. TIME INVESTMENT: TWITTER ⢠Once a Week: ⍠Build 35 posts (30 minutes) ⍠Curate content 7-10 posts (30 minutes) ⍠Add, edit and finalize links (5-10 minutes) ⍠Schedule Posts (15 minutes) ⢠Daily: ⍠Check for mentions, Retweets or anything that needs a response. (10 minutes) ⍠Influencer Retweets 2-3 (5-10 minutes) ⢠Ad Hoc: ⍠Promoted Posts for special promotions, events, etc. Your weekly investment can be as little as 3 hours.
- 42. TIME INVESTMENT: LINKEDIN ⢠Once a Week: ⍠Build 3-5 posts (20 minutes) ⍠Curate content 3-5 posts (20 minutes) ⍠Add, edit and finalize links (5-10 minutes) ⍠Schedule Posts (15 minutes) ⢠Daily: ⍠Check groups for topics to comment on (10 minutes) ⍠Post topic every other day in your group(s) (10 minutes) Total weekly time investment: 2-3 hours
- 43. RESOURCES/TOOLS ⢠Buffer App ⢠Tweriod ⢠Social Bro ⢠Commun.it ⢠Hootsuite ⢠Facebook Insights ⢠Twitter Analytics ⢠LinkedIn Analytics ⢠Google Analytics ⢠Storify ⢠Scoop.it ⢠Segment.io ⢠Unbounce ⢠Hubspot, Marketo
- 44. QUESTIONS? ⢠Slideshare presentation: bit.lyâŚ. Connect with me: @KRISTEN_FERRER LinkedIn.com/in/kristenferrer
Hinweis der Redaktion
- Donât do it just to do it. Donât do it because everyoneâs doing it. Do it because it makes good business sense and it solves a business need. When considering new marketing channels, it pays to remember the customer decision journey. With the advent of social media, marketers can reach much bigger audiences by sharing content on social networks and â even better â converting their own consumers into brand ambassadors by enabling them to share content with their personal networks. Social media has transformed WOM from being a âone-to-oneâ to a highly lucrative âone-to-manyâ marketing model, where a single product review posted online or disseminated through social networks can reach millions.
- Letâs look at the decision journey in a different way -this chart is by McKinsey. It cross references the buyerâs journey with the actions marketers can and should take for each step. Monitor: brand monitoringâsimply knowing whatâs said online about your products and servicesâshould be a default social-media function, taking place constantly. Even without engaging consumers directly, companies can glean insights from an effective monitoring program that informs everything from product design to marketing and provides advance warning of potentially negative publicity. Itâs also critical to communicate such feedback within the business quickly: whoever is charged with brand monitoring must ensure that information reaches relevant functions, such as communications, design, marketing, public relations, or risk. Â Respond: Valuable though it is to learn how you are doing and what to improve, broad and passive monitoring is only a start. Pinpointing conversations for responding at a personal level is another form of social-media engagement. Responding in order to counter negative comments and reinforce positive ones will only increase in importance. The responsibility for taking action may fall on functions outside marketing, and the message will differ depending on the situation. No response can be quick enough, and the ability to act rapidly requires the constant, proactive monitoring of social mediaâon weekends too. By responding rapidly, transparently, and honestly, companies can positively influence consumer sentiment and behavior. Â Amplify: âAmplificationâ involves designing your marketing activities to have an inherently social motivator that spurs broader engagement and sharing. This approach means more than merely reaching the end of planning a marketing campaign and then thinking that âwe should do something socialââsay, uploading a television commercial to YouTube. It means that the core concepts for campaigns must invite customers into an experience that they can choose to extend by joining a conversation with the brand, product, fellow users, and other enthusiasts. It means having ongoing programs that share new content with customers and provide opportunities for sharing back. It means offering experiences that customers will feel great about sharing, because they gain a badge of honor by publicizing content that piques the interest of others. Â Lead: Social media can be used most proactively to lead consumers toward long-term behavioral changes. In the early stages of the consumer decision journey, this may involve boosting brand awareness by driving Web traffic to content about existing products and services.Â
- Typically, social media is not as effective at driving last-click conversions. Because, by definition, you are reaching new prospects currently within the Consider and Evaluate stages of the customer decision journey.
- Now that we understand where it fits into the marketing mix and why, letâs dig into the strategy..
- Primary Goals/Objectives: Are you trying to communicate a campaign, generally promote your department, and communicate with alumni? Define your goal for your social media presence. Target Audiences: Identifying your audiences will help you tailor your content and also choose the right tool. List your primary audiences. Integration: How your social media strategy will support and enhance your other activities, such as internet marketing, events, PR, trade shows/events, customer service, recruiting, etc. Capacity/Team: Identify the person or persons who will have primary responsibility for populating, maintaining and monitoring your site. Ensure they have the time and enthusiasm to devote to this project. List the team members. Tools and Tactics: Determining which tools and tactics best support your objectives and match your target audience. Content and Calendar of Activities: Identify the content you have to share. Is it primarily news updates, research developments, or networking information? Photographs? Videos? List the content you will be sharing via social media. Measuring Success: Determine how you will measure the success, or lack of success, of your site. Increased traffic to your Web site? Better communication with prospective students? A new network of colleagues? List how you plan to measure the siteâs success, and the tools youâll use to track that success. Evaluation: Set a timeline for when you will conduct an evaluation of your siteâs success, using the goals and measures identified above. At that time, be prepared to realign your siteâs content. Ongoing evaluation should also be part of your strategy. Define your timeline.
- Capacity/Team Tools and Tactics Content & Calendar of Activities
- Marketing Analytics Taxonomy â what this means is that there is one problem or opportunity that we will solve at a time. Each problem can have 1-2 goals. Each goal will have 3-5 KPIs and KPIs can have a lot of metrics. The importance of understanding KPIs: A key performance indicator is a quantifiable measure a company uses to determine how well it meets the set operational and strategic goals. This means different businesses have different KPIs depending on their respective performance criteria or priorities. At the same time, the indicators are usually follow industry-wide standards. There is a subtle difference between key performance indicators and marketing metrics. An important point to remember is that KPIs are marketing metrics but not all marketing metrics are KPIs. A business must know how to determine which marketing metrics qualify as their key performance indicators. These indicators do not necessarily have to be financial but are important in steering marketing vehicles for management. Without these indicators and the guidance they provide to businesses it's nearly impossible for them to achieve their full potential. Quantitative: They can be presented in form of numbers. Practical: They integrate well with present company processes. Directional: They help to determine if a company is getting better. Actionable: They can be put into practice to effect desired change.
- Did we meet our goals? No, but we did learn a lot. Get in the habit of setting goals, measuring performance and working in a data driven environment.
- Here is where I break down the demographics of each major social media platform, to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. Since no brand has just one user narrative you may be one several social media sites to reach your audienceâŚ
- Ask 10 different people and youâll probably get 8 different definitions. Letâs break it down: Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Platforms like twitter, Facebook, and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.
- Facebook has 1.23 billion monthly active users 7 hours & 45 minutes = time spent per person per month on Facebook 54% of monthly users access it via a mobile device Skews slightly towards female users Income skews higher than the national average with 73% of users earning $75,000+ Average engagement per post is less than 1% Facebook is seen by the <30 crowd as their âparentâs social networkâ However, as of 2012, about 94 percent of teens who use social networks have a Facebook profile, and their average number of Facebook friends is about 425.
- Boost each post, even if you only spend $5 per day. Make use of your geo targeting and demographic selections when boosting posts and events. Use of images is 50% more likely to be shown in the newsfeed. Photos cannot have more that 20% in text in them. Use Facebook insights to find the best time of day and day of week to post. Iâve been consistently seeing M-F at 10pm as the time where the majority of our fans are online. This is when we post.
- Twitter now has more than 1 billion registered users, sending 340 million tweets every day Twitter users send over a billion tweets every 72 hours Twitter has184 million active users (8% of Americans use Twitter) The average Twitter user has 208 followers Average time per month on Twitter is 170 minutes 29% of millennials are on Twitter (15-34 year olds) The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link) There is virtually no gender disparity in Twitter usage, which stands at 18% of respondents, while non-Hispanic blacks remain far more likely than the average respondent to report using the micro-blogging site (29% vs. 16%). Twitter is easily most popular among 18-29-year-olds (31%), but there is no real trend when sorting by education attainment or household income. Suburban (18%) and urban (19%) are equally as likely to use Twitter, which has not penetrated rural areas (11%) to the same extent
- Tweets with âPlease Retweetâ in it get the most engagement. Retweet the RT are the next. Use images and Twitter cards for visuals. Keep it < 3 hashtags in each post
- American users spend an average of 17 minutes on the site Gender is just about 50/50 split 50% of LinkedIn users have a bachelorâs degree or higher 79% are over 35 The fastest growing demographics are students and recent college graduates There are 3 million companies on LinkedIn Men (24%) are slightly more likely to use LinkedIn than women (19%), and while the penetration rate among whites is right on average at 22%, blacks over-index (30%) significantly, at more than twice the rate of Hispanics (13%). LinkedIn use is highest among the 30-49 (27%) and 50-64 (24%) age groups, and is also far above-average among those with a college degree (38%). LinkedIn use trends upwards alongside household income (HHI), reaching 38% among those with HHI of at least $75k, more than triple the rate for those with less than $30k in HHI (12%). LinkedIn use is also higher among the employed (27%) than the unemployed (12%), and is virtually ignored by the rural population (8%).
- Iâve tested the use of autogenerated photos vs. user selected and uploaded and found that user uploaded has higher engagement. This means that my LinkedIn posts cannot be automated and someone must post manually. I recommend posting once a day to stay top of mind and top of news feed.
- Google Plus is:â¨* 63% maleâ¨* Primarily based in the USâ¨* The audience is hard to determine because it is fairly inactive. As everyone with a Gmail account also has a G+ account, it is hard to say how many people actively use it.â¨* The audience here is quite tech savvy. American users spend an average of 6 minutes on the site Largest number of visits per month at 1,203 million Just 29% of Google+ users are female 21% users make over $100,000 a year Increased SEO rankings from Google
- WHY IS GOOGLE PLUS SO DARN IMPORTANT?This is a huge debate in the Internet marketing world. One: it is Google, and Google, whether we like it or not, is the game we are playing. While the network itself might not be as popular or as highly engaged as Facebook, Twitter, LinkedIn, or Pinterest, being on Google+ will impact search (which we will get into in later posts). That just might outweigh the fact that your target audience isn't yet on Google+. And who is to say they won't be there in a year or two? Another reason Google+ is important, and why you should be using it as a tool in your arsenal, is because it is still early. Getting into sites earlier gives you an advantage. It gives you time to work out your strategy and grow your network so that, when the rush of people come, you will be ready to deliver the content they are looking for. Does Google+ drive traffic? In my experience, for some clients, yes, for others no. Taking a look at this blog's traffic, we have seen some G+ traffic. In general, the traffic has come when it is shared by multiple people via the G+ button on my blog posts.
- Users' experiences on Google+ tell the story of a site that fills the gap between existing offerings, complementing rather than directly competing with other online social media services. Its architecture, which encourages people to speak with strangers, leave lengthy replies, and customize the information they see, allows Google+ to occupy its own niche, users say. Their descriptions suggest the potential for a social media trifecta: Facebook as social network, Twitter as information network and Google+ as interest network. Facebook is a place to interact with friends, Google+ is a place to interact and share interests, ideas and content. Facebook seems more geared towards the consumers, whereas Google+ will work for anyoneâif you are a small business and/ or own a website you must be on G+. It's the only social media platform that gives you SEO aka Page Rank for your site just by using the platform. Not only do you get hangouts but you get Hangouts On Air that are broadcast all over the world. Perfect for webinars, promoting your business, education, infotainment, hosting your own QVC channel... With communities you can network and the productivity tools that are bundled with G+ take your social media experience to the next level. Google is always upgrading the platform to give its users an amazing experience...oh and there's no adds. G+ wins hands down!!!!
- Instagram use is also most popular among 18-29-year-olds (37%), and is right around average among 30-49-year-olds (18%). As with Twitter, Instagram proves particularly appealing to non-Hispanic blacks (34%). Unlike Twitterâs user base, though, Instagram penetration is much greater among Hispanics (23%) than whites (12%). Instagram also tends to appeal more to urban (22%) and suburban (18%) than rural (6%) respondents. SKEWS FEMALE â 68% WOMEN
- The users of this platform post 216,000 photos per minute⌠âŚInstagram. People be âgramming all day, everyday (and, as youâll see later on, from all over the world). And when people post, theyâre in the app. Theyâre looking at their feeds. This is the perfect place for brands to get in front of eyes and jump to top-of-mind.
- Pinterest is now the third most popular social network (in the US) with 71 Million active users 68% female Over 20% of Facebook users are on Pinterest daily Pinterest is projected to account for 40% of social media driven purchases (Facebook 60%) Women are 4 times more likely than men to use Pinterest (33% vs. 8%). There appears to be little variation by race and ethnicity, with big gains in the past year among blacks (20%) and Hispanics (18%) putting them just below the 21% average. Interestingly, 18-29-year-olds (27%) have moved ahead of 30-49-year-olds (24%) in adoption, despite other research showing the site to attract an older audience. There is also a clear trend of rising adoption alongside education attainment and household income. Interestingly, suburban respondents are more likely than urban respondents to use Pinterest (23% vs. 19%).
- Fun facts: On this network, men have more followers but women have more Repins⌠Iâve seen an increasing amount of B2B content being shared, such as blog articles and such. In my past company, The BOSS Group, we shared our How to Articles and job seeker tips, two topics that has gotten the most repins - this is also a great place to post custom images and infographics.
- 120 million users 15 billion unique page views every month Users spend on average 2.5 hours a month on tumblr Biggest User Group: < 30 crowd Tends to draw creative and artistic types Popular topics: fashion, design, photography, arts, humor and comics
- Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.
- Location Based Social Media Online, local search Users âcheck inâ to get rewards = badges (gamification) and businesses often offer discounts and coupons Users can rate their experience and share with each other 16% of teen social media influencers use a mobile app for location based check ins Harvard Biz Review case stated that a one star increase in YELP rating leads to a 5-9% increase in revenue What you get with both Yelp and Foursquare Location-based check-inâs Badges Friends Add a new business or location Hierarchy (Duke/Duchess on Yelp, Mayor on Foursquare) What Yelp has that Foursquare doesnât Quick tips Reviews Reviews that will be pulled into Google Maps, and other local directories Add information about a business (that isnât necessarily yours) Add photos for a business (that isnât necessarily yours)
- These are the second two tabs for my content calendar (from above) â As you can see content and social promotion go hand in hand.