This presentation covers social media for the CIO and looks at organizational challenges and opportunities for social media.

1. Social Media for the CIO Krista Neher CEO – BootCampDigital [email_address] 513-702-7929

5. Traditional Marketing Doesn’t Work Well in Conversations

6. Conversations Conversations

7. Voices are Amplified Voices are Amplified

8. Provides a Collaboration tool

9. 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

11. A Little Overwhelming

13. Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.

14. CIO Issues in Social Media

19. Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue

20. By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.

21. In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble

23. Who Is Talking About You?

24. Where is the Voice of the Brand ?

25. Twitter provides the opportunity for employees to advocate for their company. Need a policy. Need guidelines. Success = Zappos & Hubspot

26. Position your organization as experts on a subject or industry. A great place to work via employee advocacy. A company that is passionate. A company that is responsive. A company looking for solutions. Customer Service tool.

27. Also “internal” versions of twitter. Foster collaboration Provide top-down communication Provide bottom-up communication

30. Lets talk about the #1 Social Media network in the world

40. Should employees use FaceBook at work? Are there relevant groups or pages for your company to participate on? What is appropriate use on company time?

45. Position your employees and organization as thought leaders with relevant groups Be the experts. Q&A. Groups – Discussion/News. Positive position of company. Be Connected.

46. LinkedIn is primarily a business tool. Unless your employees are looking for other jobs (in which case you have a bigger problem).

48. LinkedIn Questions or Discussion?

49. “ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman

50. 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

52. Most blogs suffer from bad content

53. Let’s Connect! www.bootcampdigital.com/blog @KristaNeher @BootCampDigital Facebook.com/KristaNeher LinkedIn.com/in/KristaNeher