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Introduction To Social Media

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Krista Neher
Krista Neher

This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.

BusinessTechnologie
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Introduction to Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929
BootCamp Digital ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object]
Conversations
Traditional Marketing Doesn’t Work Well in Conversations
Voices are Amplified
89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
 
Brands Don’t Have Control People Do
A Little Overwhelming
 
 
Why Does it Matter?
Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.
ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
“ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman
A Little Bit About Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Breakdown ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
[object Object]
Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue
By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.
In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble
Signs of ROI ,[object Object],[object Object]
Who Is Talking About You?
Where is the Voice of the Brand ?
 
Lets talk about the #1 Social Media network in the world
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Can your customers find you?
[object Object]
LinkedIners ,[object Object],[object Object],[object Object],[object Object]
Become a Thought Leader
Questions? Krista Neher @kristaneher [email_address] 513-702-7929

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Hinweis der Redaktion

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