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Building Your Personal Brand Online - Career Day

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Krista Neher
Krista Neher

The document discusses building a personal brand online. It emphasizes that everyone has a brand whether they like it or not, and that it is important to define your brand, build your brand online through consistent transparency and thought leadership, and monitor your brand to control your online reputation. It provides tips for using social media like LinkedIn, blogs, and Twitter to establish expertise and connect with others, but also cautions that everything online can be public and last forever, so only share content you're comfortable with potential employers seeing.

KarriereBusiness
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Building a Personal Brand Online Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher
About Me….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Like it or not, you have a brand. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why does it Matter? ,[object Object],[object Object],[object Object]
When is the last time… You googled Yourself?
Real People have Brands too.
What defines you online?
The Internet Changes Everything
Before the Internet
After the Internet
The Walls are Falling
The Good News? You Can Control It
Assume Everything is Public
Steps to Personal Brand Management ,[object Object],[object Object],[object Object]
Step 1: Define Your Brand
You Can’t Build or Manage a Brand if you Don’t know what it is About
Who do you want to be? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Build Your Brand
Personal Brand Building Tips
Be Consistent
Be Transparent
You Are Not Always in Control
Assume that Everything is Public
Executing on Your Personal Brand
Reserve Your Name Everywhere Reserve Your Name Everywhere
Get a DOMAIN for yourself.
Become a Thought Leader With a Blog
 
[object Object],[object Object],[object Object]
Getting More out of LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But I don’t Have TIME!!!!!
15 Minutes 3 Times Per Week
Assume Everything is Public Who are you willing to accept? What are the rules?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Facebook is like your living room. Would you clean up if your boss is coming over?
People don’t take pictures when I’m acting smart……
Who decides what is appropriate?
[object Object]
[object Object]
 
Twitter Fired ,[object Object],[object Object],[object Object]
Twitter Job Lost (before starting) ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Profiles
[object Object]
Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue
A great opportunity to Build Your Brand and Connect with Influencers
Step 3: Monitor Your brand
Alerts.google.com
Check What Search Engines Find ,[object Object],[object Object],[object Object]
 
Site Specific ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Hinweis der Redaktion

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