3. Slogans
Adidas:
Just
Nike:
Impossible
do it is nothing
Rarely used
Advertisement
Not as popular
More popular
Motivational
Fun and daring
6. MODELS
Adidas: Famous people
Tries
to make the buyer feel they are
connected to famous people (both into the
same trends)
Nike: Motivational stories/ people
Oscar Pistorius
11. Moods
Nike
Black colors
Impact
Inspirational
Adidas
Lots of colors
Happy
Graffiti art (connect w/ young)
Hinweis der Redaktion
Nike- famous people or people that inspire youJust do it Excitement Inspire you Adidas- Also… but leans more towards famous peopleConnect with the young graffiti famous people (wants you to feel you have something in common with famous people)Impossible is nothing- hardly ever use it