Social HR - HR's role in creating and sustaining the social business. This is presentation for the CIPD Ireland Centenary Conference on 30 April 2013 by Krishna De. If you have any questions about the ideas I share in the presentation please do not hesitate to contact me at http://www.KrishnaDe.com

1. The Social Imperative
HR’s Role In Creating And Sustaining
The Socially Powered Enterprise
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@KrishnaDe on Twitter
CIPD Ireland Conference 2013
#cipdireland100
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2. KrishnaDe.com
The Emergence Of The Social Business
Impacts On The Culture Of An Organisation
The use of social technologies is not only applicable to the marketing function
and can help you become more agile and support organisational development

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We Need To Ensure That Governance
And Policies Are In Place
Social media policies integrate with policies you have in place already
Find resources at http://bgn.bz/socialmediapolicies
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4. Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your
social media activities are integrated into your communications
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5. Review your analytics to understand what device people are using to
access your online content and develop a plan to ensure it is accessible
Are Your Online Communications
Mobile Ready?
The device we choose to use is often driven by the context including
when we search and where we are searching from
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6. It is essential that we integrate engaging visual content
which will also help encourage online sharing
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7. Make Your Content Easy To Share
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Enable your content to be shared from your website
and use platforms that enable others to embed your content
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8. KrishnaDe.com
Social Technologies Can Help You
Express Your Employer Brand
Your employer brand is relevant through the employment lifecycle and reflects the
multiple touch points you have with employees and potential candidates
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9. KrishnaDe.com
Are You Monitoring The Reputation
Of Your Employer Brand?
58% of individuals say a negative interview experience will impact future buying
decisions and 87% are likely to share the experience (source http://bgn.bz/amrsurvey)
Photo credit http://bgn.bz/smcommancentre

10. KrishnaDe.com
Integrating Social Technologies
Into Your Resourcing And Recruiting Can
Help Reduce Overheads
Technologies include using social networking for candidate attraction
using social referral tools and using multi media for recruiting
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11. KrishnaDe.com
Enhancing Employee Engagement And
Organisational Performance
Using Social Technologies
Examples include enterprise social networks , integrating social features
into your intranet and social enhanced employee newsletters
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Embedding Of New Capabilities
And Empowering Employee Advocates
Develop and embed new capabilities in your organisation to support continuity planning
and consider how you could enable and empower your people to be brand advocates
Photo credit http://bgn.bz/employeetraining

13. KrishnaDe.com Ensure your risk and crisis management plans to take into account how you can use social
technologies both as an early warning system and to share your communications
Integrate Digital Communications
Into Your Communications And Crisis
Management Plans
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14. KrishnaDe.com
Manage Your Digital Footprint
For Career Success
Your reputation and personal brand is impacted by your online presence
Ensure you are proactive in using it to support your career
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15. Let’s stay in contact on
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where I share social business trends
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Thank you!