A guide to Facebook Pages for colleges and universities. This Facebook Guide includes 10 questions to consider before setting up your Facebook Page. It also includes best practice case studies of colleges and universities on Facebook in terms of the design and content publshed on their Facebook Page. If you have an example of a college or university Facebook Page you think should be included in this guide contact the author Krishna De (http://www.Facebook.com/BizGrowthMedia ot http://www.BizGrowthNews.com).

1. A Guide To Facebook Pages For
Colleges and Universities
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

2. What Is Included In This Ebook?
1. Ten questions to consider before developing your Facebook Page
2. 14 best practice examples of features and content included in colleges and
universities in Facebook Pages from the US and the UK
3. Additional resources to support you
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

3. 10 Questions To Consider When Developing Your Page
1. Why will someone want to ‘Like’ and become a member of your community on
Facebook?
2. Have you developed a Facebook engagement policy/statement to publish on your
Page which references that you will delete comments if inappropriate?
3. Who is going to manage updating content to your Page? When and how will they be
trained to update and manage your Page?
4. How frequently will you post content to your Page? Do you have a content calendar?
5. What exclusive content could you ‘share’ on Facebook?
6. How will you promote your Facebook Page so people know to join you?
7. What multimedia content can you share e.g. videos, photos, audio? (Check you have the
digital rights to post that content)
8. How can you engage other members of the Faculty/School to get involved?
9. How will you monitor the success of your Facebook Page? (www.Facebook.com/Insights is
a useful tool)
10. What other support do you need to get started and who can help you?
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

4. HarvardUniversity
Feature:
Customising a
‘Welcome’ tab with
links to key pages on
their website
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

5. Salford University
Feature:
Customised
‘Welcome’ tab with
links to key pages on
their website
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

6. Texas A&M
University
Feature:
Customised
‘Welcome’ tab with
a video, links to key
pages on their
website, resources
and Twitter
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

7. Texas A&M
University
Feature:
Tone and style of
writing and a
customised profile
picture
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

8. Fordham University
Feature:
Using the box below
the profile picture
for key links e.g. how
to apply and FAQ
pages on the main
website
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

9. NYC Dept Education
Feature:
Using the box below
the profile picture to
highlight a link to
their social media
policy and their
email address
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

10. University of Miami
Feature:
Creating a tab for
FAQ’s and an ‘Ask’
feature
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

11. Tufts University
Feature:
Integrating tabs
where you can find
their YouTube and
Twitter and setting
their Page to see
content from them
and others
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

12. Texas A&M
University
Feature:
Integrating on the
Wall key links e.g.
gifts, wallpapers
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

13. Harvard University
Feature:
Customising a tab to
feature the 2010
commencement
(graduation)
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

14. Harvard University
Feature:
Featuring the other
Harvard University
Facebook Pages in
‘Favourite Pages’
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

15. Stanford University
Feature:
Customised
application to enable
students, alumni and
parents to share
stories about their
scholarship and
encouraging gifts
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

16. Oxford University
Feature: A Facebook
Page for the alumni
and featuring events
that are taking place
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

17. Salford University
Feature:
Customised ‘Video’
tab – one of the
videos features
students
testimonials about
studying at Salford
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com

18. Social media marketing video tutorials
www.YouTube.com/BizGrowthTv
Social media marketing blogs
www.BizGrowthNews.com
www.Krishna.me
For the latest news follow Krishna De at
www.Twitter.com/KrishnaDe
Access 5 free Social Media Marketing audios:
www.Facebook.com/MarketingMentor
Find Facebook Marketing resources:
www.Facebook.com/BizGrowthMedia
Biz Growth Guide to Facebook Pages In Education © Krishna De
BizGrowthNews.com