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Bay Chi – Stanford Class Synthesis

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Kris Essers
Kris Essers
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BayCHI – Stanford class Creating engaging facebook applications
How do Web 2.0 sites persuade
Customer lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer lifecycle ,[object Object],[object Object],[object Object]
Common insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Patterns of Success II. Adapted Patterns I. Native Patterns IIB Deception Fake FB buttons, install tabs, bait & switch X Me, Bless you, Kiss Me, Zombies Likeness, Send HOTNESS, Are YOU interested? Graffiti, iLike, Movies, (fluff) friends SuperWall, BumperSticker, Quizzes IIA. Competition Scrabulous, Jetman, Leaderboards 1. Individually Directed 2. Group Directed A. Take Action 1A. Provoke & Retaliate 2A. Reveal & Compare B. Create Artifact 1B. Self-expression 2B. Group Exchange

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  • 1. BayCHI – Stanford class Creating engaging facebook applications
  • 2. How do Web 2.0 sites persuade
  • 3.
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  • 7. Six Patterns of Success II. Adapted Patterns I. Native Patterns IIB Deception Fake FB buttons, install tabs, bait & switch X Me, Bless you, Kiss Me, Zombies Likeness, Send HOTNESS, Are YOU interested? Graffiti, iLike, Movies, (fluff) friends SuperWall, BumperSticker, Quizzes IIA. Competition Scrabulous, Jetman, Leaderboards 1. Individually Directed 2. Group Directed A. Take Action 1A. Provoke & Retaliate 2A. Reveal & Compare B. Create Artifact 1B. Self-expression 2B. Group Exchange