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Zappos eDay Presentation
1.
Building a Brand
that MattersâŠ(online) Brian Kalma Dir. Of Brand Marketing, Creative Services and User Experience
2.
3.
4.
Power of Repeat
Customers & Word of Mouth
5.
3 BIG things
weâve learned are necessary for good service online (See, Experience, We)
6.
7.
8.
9.
10.
Â
11.
4 Things You
Need to Build a Brand that Matters
12.
THING #1 VISION
â Whatever youâre thinking, think bigger.â Does the vision have meaning? Chase the vision, not the moneyâŠ
13.
THING #2 REPEAT
CUSTOMERS â Great product, Great service, or Low Pricesâ (Choose and focus on 2 of the 3)
14.
Repeat Customer Data
for Zappos.com
15.
THING #3 TRANSPARENCY
â Be real, and you have nothing to fear.â
16.
THING #4 CULTURE
â Committable Core Valuesâ
17.
18.
Â
19.
20.
21.
22.
Â
23.
Jetzt herunterladen